Digital Marketer and Social Media Strategist

Sakshi Varshney Phone: 631-***-****

DIGITAL MARKETER AND SOCIAL MEDIA STRATEGIST Email: *********@*****.***

CERTIFICATION IN MARKETING, University of California, Berkeley

MBA (Real Estate Management)

ARCHITECT (Bachelor’s in Architecture)

Marketing Specialist with nearly 6 years of business and marketing strategy, feasibility studies

and design consulting experience in India and US. My experience spans over varied products from

technology to commercial/residential real estate. Instrumental in increasing overall company

sales with nearly ZERO budget. Interested in working with technology/real estate businesses

and helping increase their profitability by finding solutions based on high-tech/data-driven

strategies.

WORK EXPERIENCE

FIRM: NameCoach Inc. Stanford, California (SEP 2013 – Present)

PROFILE: Marketing and Social Media Strategist

NameCoach Inc. – A Stanford based Start-up Company that aims to solve a common problem;

name mispronunciation. They provide a web-based solution by enabling the users to voice-record

their names online so others can easily learn and rehearse the correct pronunciation.

Product Management-

Widened company product portfolio by driving new product developmental cycles from

•

product idea, inception, defining specs, pricing & promotion and market launches.

Brand development through Social Media-

Setting up all social media channels resulting in an increase of more than 150% in the

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number of followers, reach and engagement on Twitter and Facebook and in-depth

discussions and communication through LinkedIn posts and group associations.

Brand Development through Other Media-

Defining and driving strategies and metrics for email marketing campaigns using Yesware,

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resulting in more than 70% “Open Rates” with over 20% “Conversion Rate”.

Product market launch through Trade-show resulting in 20% sales and brand appreciation

•

and recognition.

Client Interaction through cold calling and follow up warm calls resulting in 40% conversion

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rate.

Implementing outreach program for closing the gap on media associations through Email

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and Twitter, resulting in articles featuring the company in esteemed educational journals

and magazines.

Advertising-

Designing and developing marketing collateral (print ads, brochure and other merchandize)

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for trade-show and magazines to support product launch.

FIRM: Eigen Technical Services Pvt. Ltd. Gurgaon, (INDIA) (AUG 2010 – NOV 2011)

PROFILE: Project Architect

• Performed conceptual design and analysis for various residential township projects.

• Managed the marketing efforts for the respective projects in coordination with the client by

doing presentations & brochure design.

• Coordinated and reported budgeting and operations with various building and financial

consultants.

• Supported in taking strategic decisions while focusing on the marketing and the competitive

environment.

• Contributed extensively in various management activities and completed 2 projects in 6

months while evolving personally as a Team Lead.

FIRM: Nelson India PVT. LTD. Noida, (INDIA) (OCT 2008 – JULY 2010)

PROFILE: Project Architect

• Performed design-consultancy for various hospitality and commercial projects. Handled

interior fit out work for leading developers in NCR, Delhi ranging from designing, execution,

site supervision and coordination of various allied building consultants.

• Conducted LEED feasibility study for an office building.

• Extensively involved in driving various initiatives to grow business in different sectors

through real estate market research and recommended solutions to the management

FIRM: ARCOP Associates PVT. LTD. New Delhi (INDIA) (JULY 2007 – SEP 2008)

PROFILE: Architect

• Worked for various design projects ranging from townhouses to condominiums.

• Extensively involved in different project phases from space designing and planning,

interiors, site coordination, managing various consultants and vendors for building services.

• Developed tender documents and analyzed project budgets

EDUCATION

Certification in Marketing Management: 2012-2013

•

School: University of California, Berkeley, USA

For a complete list of projects please visit my profile on LinkedIn

MBA (REAL ESTATE MANAGEMENT): 2008-2010

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School: University School of Management Studies, IP University, Delhi, India

Bachelor of Architecture: 2002-2007

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School: Sushant School of Art & Architecture, IP University, Delhi, India

SOFTWARE SKILLS

Microsoft Office: Work, Power-Point, Excel

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R Programing

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SAP BO Web Intelligence XI

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Git, GitHub, SQL

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Google Adwords

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Google Analytics

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Adobe Photoshop

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AutoCAD

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ACCREDITATION AND CERTIFICATIONS

LEED Green Associate: (2014-2016)

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Data Scientist Toolbox - Courseera

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R Programming - Courseera

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REFERENCES

1. Dr. Praveen Shanbhag: Founder, NameCoach Inc.

Phone: +1-513-***-**** Email: *******@****-*****.***, **********@*****.***

2. Adrian Hardwick Jones: Chief of Design at EMAAR MGF

Phone: +91-981******* Email: *******@******************.***

3. Prof. Kuldip Chander: Ex Prof and Head at BEM, School of Planning and Architecture

Phone: +91-981*******

HOBBIES

1. Enjoy traveling and exploring different cultures. My explorations span across North

America, South America, Europe and Asia and I wish to extend this list further.

2. Experimenting in the kitchen and trying different cuisines.

3. Hiking.

4. Swimming.

Contact this candidate