Marketing Social Media

Thomas O’Shaughnessy

***** ****** **** **. • St. Louis, Missouri 63043 • 314-***-**** • ******@****.********.***

Education

University of Missouri Columbia, Missouri

Bachelor of Journalism in Strategic Communications GPA: 3.73

Graduation Date: Expected December 2014

Dean’s List: September 2010 Present

Digital Marketing Experience

Mojo Ad Social Media Strategist Columbia, Missouri

August 2014 Present

Developed the social media strategy for Blue Diamond Almond Breeze Milk.

•

Managed the Mojo blogs, Facebook and Twitter accounts.

•

Performed thorough secondary and primary research about millennials.

•

McCann Erickson World Group Marketing Intern Tokyo, Japan

July 2014 August 2014

• Worked with students from Waseda University to promote the hard candy category.

• Created a complete rebrand for two Mondelez brands, Halls and Xylicrystal.

McCann Erickson World Group Marketing Intern Prague, Czech Republic

June 2014 July 2014

Worked with students from Charles University to create a concise marketing campaign.

•

Focused on improving the digital and social media strategy for Bohemia Chips.

•

Newsy.com SEO Consultant Columbia, Missouri

May 2014 June 2014

Provided an in depth SEO audit of the Newsy.com site.

•

Advised on page SEO strategies for individual stories and key landing pages.

•

Veterans United SEO and Content Marketing Intern Columbia, Missouri

May 2013 May 2014 and August 2014 Present

• Performed site and content audits to improve SERP ranking for important keywords.

Conducted outreach to build links and drive traffic to key landing pages.

•

Managed the VU YouTube channel and optimized videos with call to actions.

•

Wrote content marketing blogs to generate leads and educate our target consumer.

•

NSAC Interactive Intern Columbia, Missouri

September 2012 May 2013

Performed SWOT analysis for Glidden Paint.

•

Developed website and mobile app designs.

•

Technical Skills

SEO, Screaming Frog, WordPress, Google Analytics, BrightEdge, Buzzstream, Moz Open Site Explorer,

Google Adword, Digital Photography, HTML 5, Schema.org Markups, Followerwonk, Engagor, Facebook

Ads, Majestic SEO, Final Cut/Premiere, Microsoft Excel

Contact this candidate