Spence Howard
#*
El Segundo, CA 90245
************@*****.***
Synopsis
My core experience of 14 years consists of selling advertising space and creating unique and profitable
business partnership opportunities for specialty internet companies. My specific internet experience entails
media buying, lead generation, technology sales, media advertising, list building, traffic analysis, conversion
expertise, media sales, targeted click sales and mobile ad sales. I want to be involved in the management or
sales of an established growing company.
March 2014 – Present
Agent Image, Inc.
Sales Executive
El Segundo, CA
Assess real estate client's business objectives to provide strategic marketing recommendations and creative
solutions tailored to fit their specific needs.
Consult with potential clients and match them with the products and services that The Design People,
Inc./Agent Image offer.
Act as key liaison between potential clients and internal teams including marketing, design and technology.
Cater to the real estate market with sponsored listings for Google, Yahoo, and Bing .
Specialties include : Internet Marketing, Search Engine Advertising, Business-to-Business, Customer Service.
February 2012– Febuary 2014
Deluxe, Inc.
Internet Marketing Specialist
My main focus is to prospect and sell Google AdWords website designs, search engine marketing, and
affordable logo designs, to small business owners on a national scale for Deluxe.
Helped small businesses acquire and retain customers. From personalized products and affordable logo
design, to web services and search engine marketing, I advised and implemented business plans for small
businesses to compete against big businesses and win.
Developed business plans and sales strategy for the market that ensures attainment of company sales goals
and profitability.
Assisted in the development and implementation of new Deluxe products, as needed.
My Specialties at Deluxe include: Financial Services, Small Business Services, Online Marketing, Search
Engine Optimization, Website Hosting, Email Marketing, Banking Services, Social Media, Interactive
Marketing
September 2003 – February 2012
QuickApply, Inc.
Director of Media
Los Angeles, CA
QuickApply.com creates leads such as refinance, mortgage, debt consolidation, auto and life insurance.
I am one of the first founders of the company to grow the business and elevate its brand in the lead
generation marketplace.
Built mortgage lead business into 100% organic, direct to site generated leads, from conception to $600K per
month in less than 2 years.
Developed mortgage site from 0 visitors to over 6 million visitors per month in less than 2 years.
Net worth of mortgage leads generated and sold 2003 - 2012 = $10,000,000.
Purchased all internet advertising methods to yield quality refinance leads, including cpm, cpc, cpa,
contextual, and search all on a limited budget (half that of competitors) all the while generating more high
quality data than most companies with unlimited budgets.
Involved in management and recruiting mortgage refinance buyers to the network on a regional and national
scale.
Responsibilities included travel on a national basis to meet media prospects, identify regional opportunities
and determine quality programs at a very low cost in the lead generation sector on the internet.
May 2000 – August 2003
Line 56
Interactive Media Sales Executive
Los Angeles, CA
Joined a start- up company as the only account executive in internet sales and brought on three times the
amount of advertisers and exceeded revenue goals set.
Led a team of 12 regional print AE's, establishing Line56 as a leader in ecommerce technology news and
editorial content with such top tier advertisers, as Oracle, IBM, and MicroSoft .
Reported directly to Publisher and CEO and averaged $40K per month in sales for approximately 18 months.
Cross sold print and conference sponsorships for other divisions of the company.
Involved in invoicing, creating new advertising opportunities, pricing and selling opt-in newsletter space.
October 1999 – May 2000
E-Commerce Times
Sales Executive
Los Angeles, CA
Sold CPM advertising space to state of the art technology companies, offering products and services to upper
level management executives.
Performed inside sales to ad agencies and corporations, which involved implementing e-commerce
technologies to their businesses.
Exceeded quotas set by company and brought in monthly revenue of 25,000 K.
Education :
Salisbury State University 5/95
Bachelor of Science/Liberal Arts
Concentration in Anthropology
Minor in History
GPA 3.12
Google AdWords Certified
Personal Interests : Kick-boxing, boxing, skiing, surfing, traveling, anthropology, history, cooking and
architecture.