Management Associate Marketing

Zhou Yan

#**-**, *** **, ******* Street **, Singapore 534071

(65) 9081 8618

***.********@*****.***

Chinese, Long Term Visit Pass, Available immediately, 2800-3300 SGD

Professional Summary

Analytical, creative and strategic Master graduate with excellent problem solving skills who is

eager to work as an entry level Marketing Executive/Analyst in a dynamic organization. Knowledge

in SEO management, user experience, content strategy and development.

Skills

Social media/ Web Content Story development and brand management

Columns and Reviews E-mail and direct mail marketing campaigns

Market research Advertising Planning

Education

NANYANG TECHNOLOGICAL UNIVERSITY (NTU) // SG 8/2013-6/2014

M.Sc. Knowledge Management (Business direction)

GPA: 4.0/5.0 (Eligible for PhD study)

Core Courses: Business Intelligence, Information and Knowledge Assets, Data mining,

Knowledge Management Technologies, Organizational Theory and Practice

Course Projects: 1.Business Intelligence Solution Planning Taobao’s

Expansion

to

Singapore,

2.Intellectual Capital in of the Fifth Affiliated Hospital of Guangzhou, 3.Data Quality Analysis

for Taobao.

HUAZHONG UNIVERSITY OF SCI. AND TECH. (HUST) // CHN 9/2009-7/2013

B.A. Communication and Journalism, Outstanding Graduate Award

GPA: 3.6/4.0 (Top 10%)

Scholarship: Guanghua Scholarship (10%), Academic Excellence Scholarship (10%, twice)

Award of Excellent Student Cadre (Top 5%)

Excellent Paper Award for dissertation (Top 4%)

CITY UNIVERSITY OF HONG KONG (CityU) // HK 1/2012-5/2012

Exchange Programme, Department of Media and Communication

Professional Experience

5/2012-8/2012

Marketing Assoc. (Intern), Global E-businessmen Media Co., Ltd // 2012.12 - 2013.03

Market Analysis: Analyzed the historical data of Chinese e-commerce industry in last decade,

and then conducted industry analysis reports in terms of marketing and corporate business.

Marketing Campaigns: Accomplished market expansion and promotion plans and prepared

engaging and informative materials for various digital platforms

for

2

company’s

campaigns.

Advertising Planning: Cooperated with public

customers,

conducted

reports

of

customers’

requirement and designed advertising plans.

Content Production: Created high-quality marketing strategy documentation, including

product marketing briefs, FAQs and objection handling documents.

1

Editing Reporter, Zhejiang Education Press Group // 12/2012-5/2013

Industry Analysis: Monitored tertiary education system and daily events, and prepared

detailed analytical reports.

Networking: Maintained relations with all news sources to develop story ideas.

Blogging and Social Media: Produced stories for multiple platforms, including newspaper,

Internet and digital channels.

Journalism: Wrote an average of over 10 press releases and media advisories for event

announcements and public relations efforts.

Project Experience

Team Leader, Content Analysis of Postings on Kiasuparents Forum // SG 1/2014-5/2014

Analyzed users’ behavior on the forum from a psychological perspective using NVivo and SPSS,

and then compared users’ different attitudes towards different curriculums in Singapore’s

education system.

Developed metrics to determine inefficiencies and areas of improvement of the forum.

Designed practical solutions to shape the forum’s structure and interfaces to meet user needs.

Leader, Business Intelligence Solution

Planning:

Taobao’s

// SG 3/2014-4/2014

expansion to Singapore

Investigated business challenges and business models of Taobao (Chinese No.1 e -commerce

company) for its expansion to Singapore.

Designed a 3-layer solution based on business intelligence tools and techniques and diagnosed

data

quality

issues

of

Taobao’s

DataCube and social media platforms.

Deputy

leader,

High

School

Students’

Literacy

in

the

New

Media

of

// CHN 9/2012-5/2013

Mobile Phone

This project belongs to Hangzhou Science of Education, the key research topics.

Communicated with leaders of 4 high schools in Hangzhou to participate in the survey.

Developed research report and presented research findings to panel of judges.

Published research result on China News and Publishing Journal:

High

School

Students’

Literacy

in the New Media of Mobile Phone. Readers' Journal, 2013, 10(5631): 8.

Co-Curricular Activities

Chief editor, Students Journalist Association of HUST // 3/2011-9/2011

3/2010-3/2011

Editor, Huazhong University of Science and Technology Weekly //

9/2010-9/2011

Assistant, Student Union of HUST //

Awards

Yingui Award of prose, The 3th literary award winner (2013), Hangzhou, China

2nd prize of Series Reports of Hubei Province, News Award of Campus Newspapers (2011), China

Language and Technical Skills

Language Skills: English (Professional working proficiency), Mandarin (Native proficiency).

Software: Excel (Formulas, Pivot table, VLOOKUP), MS Visio, PowerPoint, NVivo, Visual Basic,

SPSS, Dreamweaver, Premiere, Adobe Photoshop, Adobe InDesign.

Some Knowledge of: R Language, CMS (Content Management Systems).

2

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