Marketing Sales

Ramon A. Cruz

Email: ***************@*****.***, Phone: 516-***-****, Valley Stream- NY

Objective: To obtain a position that will allow me to further my career in Marketing and Sales, and make use of my

experience in Sales and Marketing Administration, Analytics and Management.

Relevant Work Experience:

EUXmedia - New York, NY (June 2014 – August 2014)

Freelance position – Marketing Administrator

MA Administration - Pardot – Developed marketing campaigns on Pardot (Marketing Automation System) and coordinated

campaign assets for their client.

Set up their client's lead scoring and grading, and served as a consultant for their system's workflow

Magnet Media, Inc. - New York, NY (September 2008 – June

2014)

Senior Marketing & Analytics Manager

Positions Held: Sales and Marketing Intern, Marketing Assistant/Coordinator Position, Online Marketing Manager,

Business Development/Marketing Manager, and Senior Marketing & Analytics Manager.

CRM and MA Administration - Salesforce and Pardot - Developed, supervised and maintained the installation,

configuration, and support of the organization’s customer relationship management platform (CRM) - Salesforce, and marketing

automation platform (MA) – Pardot.

Inbound/Outbound/Events Initiatives - Responsible for full execution and reporting on all Inbound, Outbound, and Event

marketing efforts. This includes staying within allocated budgets and maintaining target CPMs, CPCs, and CPLs.

Responsible for driving a high ROI that meets or exceeds targets on all marketing initiatives and for presenting results to the

CEO, SVP of Business Development and Marketing Director on a weekly basis.

Worked with the Director of Marketing and SVP of Business Development to ensure that all data from the sales reps and

sales support reps were reported properly.

In-House Marketing, Media Buying & Analytics Expert - Served as an in-house expert resource on marketing analytics

and best practices for lead generation and nurturing, and media buying for client services..

Other Relevant Experience in Marketing and Management

Bluhammock Music - New York, NY (August 2008 –

September 2008)

Marketing Internship

Assisted with day-to-day clerical tasks, took care of promotional mailings and made daily errand runs.

Assisted with A&R and marketing projects.

Updated their social media channels, such as Myspace and Facebook.

Astoria Federal – Valley Stream, NY (January 2008 – April

2008)

Assistant Operations Supervisor

Assisted Operations Supervisor in supervising Bank Tellers in the areas of procedure, scheduling and auditing.

Responsible for ordering cash for the branch, balancing bank vaults, ATMs, and personal cashbox daily.

Responsible for generating daily sales quotas, providing morning sales huddles and keeping track of teller sales.

JP Morgan Chase – Rockville Centre, NY (October 2004 – December 2007)

Assistant Lead Teller

Assisted Lead Teller in supervising Bank Tellers with Data Entry system, banking operations and problems

Responsible for balancing bank vaults and personal cashbox daily.

Responsible for assisting customers, processing bank transactions and getting sale referrals for bank officers.

Education:

State University College at Oneonta - Bachelor of Arts – Business/Music (Music Industry) 1997 – 2001

This Program prepares students for entry level work in a variety of careers in the music and entertainment industry,

including music management, marketing, promotion, merchandising, publishing, production and performance. The

curriculum includes specialized Music Industry studies in the recording industry, entertainment industry business affairs,

intellectual property law, music products, music theory, performance and history/literature. Courses also include: Business

Law, Marketing, Management and Accounting.

Special Skills: Basic HTML, Salesforce.com Administration, Pardot Administration, Microsoft Office, Mac and PC Proficient.

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