Marketing Content
Resume:
Donal Loch Hinman
***** ********* ***. *******, ** 91040
********@*****.***
http://www.linkedin.com/in/donalhinman/
Qualifications
• Excellent verbal and written communication skills.
• Widely experienced in composing compelling web, email, social media & direct
mail marketing copy.
• Website creative development and production.
• Highly organized and critical thinker, enthusiastic collaborator.
• Committed to deadlines and dedicated to working in fast-paced environment.
• Years of experience developing and implementing effective strategies in SEO.
• Several years of experience as a copywriter, copy-editor, and proofreader in
digital & print, including social networks.
• Proficient in Office productivity software.
Experience
Copywriter & Copy-editor
Freelance
Los Angeles, CA
2009 to present
• Provide quick, thorough, and energized copy in web, print, and social media for e-
commerce clients.
• Actively consult with sales, media, and marketing representatives to strategize
positioning of product sales and services.
• Infuse surgical implementation of effective SEO to improve and increase traffic to
e-commerce sites.
• Develop captivating advertising campaigns, branding, voice and style for a wide
range of clients, hand-in-hand with artistic directors and design teams.
Sample Clients:
(List available on request)
Beverly Hills Chess Club Autowherehouse.net Alliant Credit Union
Beverly Hills, CA Sacramento, CA Chicago, IL
* Website content * Website content * Website content
* SEO * SEO * Branding
Donal Loch Hinman
Copywriter, SEO Specialist
Yellowpages.com
Glendale, CA
2008
• Provided content for main website as well as content for local cities' sites across
the United States.
• Implemented effective SEO-driven content for local business advertisers.
• Developed strategies with project managers and design team to update content for
local business pages.
• Co-developed content management system for online video marketing for a wide
variety of national customers.
• Trained team of copywriters on content strategy and use of CMS.
Copywriter, Associate Editor
EarthLink
Pasadena, CA
2005-2007
• Provided marketing content for web, landing pages, email, flash demos, banner
ads, direct mail, and special events materials for digital and print media.
• Editor of biweekly eLink newsletter, providing articles, tech tips, and a vast
assortment of promotional content.
• Managed and edited team of copywriters for eLink, including scheduling and
overseeing production of the biweekly newsletter.
• Conferred and strategized with project managers, artistic director, and design
team on developing copy for a wide variety of digital and print marketing content.
Website Development & Content
Freelance
Los Angeles, CA
2002-2005
• Conferred with independent website builders and e-commerce owners on strategy
and implementation of content and messaging for their sites.
• Provided content and marketing strategy for website and e-commerce clients.
• Copy-editing for authors of online articles on a multiplicity of topics, from art
exhibition reviews to expert legal commentary on Supreme Court decisions.
Contact this candidate