Sales Account Executive

SREELA CHATTERJEE

**** ********, *** ***, *** York, NY10024 ****************@***.***

Mobile: +1-646-***-****

PROFILE:

Seasoned Sales Director specialising in the international luxury goods market, with a track record of sustained growth

and business expansion.

Launched Haat collection (originally distributed only in Japan) in North America impacting over-all corporate

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portfolio sales by 35% in four years with Haat revenue representing 45% of total company sales

Introduced Meera, an artisanal, cashmere collection to US markets: Barneys and Saks Fifth Avenue online

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Launched Castle & Hammock a loungewear collection, as an exclusive to Barneys

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Core Competencies: global market knowledge, strategic sales positioning and forecasting, merchandising

concepts, developing strong relationships with prominent retailers

CAREER HISTORY

CONSULTANT luxury and e-commerce projects, London/New York (2010 – Current)

MINIWARDROBE.COM mid to high-end children’s e-commerce, new line NEGARIN women’s ready-to-

wear(RTW), SANCHITA RTW manufacturer for brands including Lanvin and Chloe (Bangalore, India), CASTLE &

HAMMOCK loungewear, PROJECT NO.8 design and concept retail space

Designed and implemented distribution plan: wholesale and e-commerce

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Established coherent positioning and pricing for global markets

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Effectuated budgets; streamlined finances/operations; controlled inventory

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Optimised sales by formulating merchandising plan by category to meet retailers’ requirements

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ISSEY MIYAKE (New York 1998 - 2009/Paris 2009 - 2010)

Retail (part-time while attending L’Ecole Accord de Langues, Paris) (2009 - 2010)

Sales Director (2007 - 2009)

Oversaw portfolio consisting of six internationally distributed collections

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Expanded client base resulting in 35% increase in market share

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Cultivated long-term relationships with luxury US retailers including Barneys, Bergdorf Goodman, Saks Fifth

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Avenue and Neiman Marcus

Determined pricing strategy for all brands – luxury and bridge market, achieving margins of 60%+

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Merchandised collections to meet US market needs, resulting in competitive sell-throughs

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Spearheaded a team of 7 – sales executives, associates and vendor specialists

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Negotiated points of distribution, seasonal budgets and markdowns

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Forecasted sales projections

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Senior Account Executive (2001 - 2007)

Launched collection Haat in North America

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Conducted and presented market analysis and competitor benchmarking reports to keep

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Account Executive (1998 - 2001)

MEERA Cashmere collection Free-Lance Consultant (while working at Issey Miyake), New York (2004 - 2009)

Launched distribution of collection and was exclusive distributor in North America

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EDUCATION

Chartered Financial Analyst Part I Candidate

New York University, School of Continuing and Professional Studies, 2013 – 2014

Financial Modeling in Corporate Financial Analysis, grade A; Financial Statement Analysis, grade A

Chartered Institute of Marketing, London Marketing Planning Process, 2011

Fashion Institute of Technology, New York A.A.S. Fashion Merchandising Management, cum laude, 1996 – 1998

Lady Shri Ram College for Women, New Delhi B.A. Economics and Business IT, 1992 – 1995

Bilingual: English and Hindi Working proficiency: French Excel proficiency

References available on request

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