Marketing Manager

ASHLEE GOHEEN

* ***** **., *********, ******* M*W1E3 (C) 647-***-**** ******.**********@*******.***

Professional Summary

Offering years of industry knowledge, quick learner and attention to detail.

Work History

Assistant Catering Manager 02/2012 to 02/2014

Il Mulino – Toronto, ON

• Carefully trained and supervised staff.

• Clearly and promptly communicated pertinent information to staff, such as large reservations or last minute menu changes.

• Organized special events in the restaurant, including receptions, promotions and corporate luncheons.

• Carefully developed a lucrative annual food and beverage marketing plan and strict budget to maximize profits.

• Correctly calculated inventory and ordered appropriate supplies.

• Promoted a positive atmosphere and went above and beyond to guarantee each customer received exceptional food and

service.

Public Relations & Marketing 07/2012 to Present

Freelance – GTA Area

• Strategic Counselling with New Businesses

• Marketing Plans

• Promotional & Advertising Material

• Brand Development

• Website Content & Editing

• SEO

• Social Media

Manager 07/2011 to 01/2012

Mirage Entertainment – Toronto, ON

• Daily Scheduling of all Employees

• Responding to Client Emails in a Promptly Manner

• Answering Multiple Telephone Lines

• Dealing with all Client Inquires, Questions and Concerns

• Daily Advertising and Marketing

Social Media and Public Relations Intern 12/2010 to 05/2011

StickerYou – Toronto, ON

• Built out press lists and initiated specific blogger initiative

• Leverage social media via Twitter and Facebook to gain awareness about product & services

• Develop and pitch to perspective media contact markets

• Principle contributor for the StickYou Blog to discuss other creative ways to use product and other special updates Dealing

with all Client Inquires, Questions and Concerns

• Made approx. 20 separate StickerYou blog sites and updated weekly

• Added StickerYou to a number of different directories across North America to move up StickerYou's SEO ranking

• Worked to develop SEO strategy and a series of inbound links via social media, online discussion boards and online

advertisements

• Researched key competitors

• Weekly minutes

Bottle Service 09/2010 to 11/2010

Mansion Night Club – Toronto, ON

• Greet Guests

• Handle Guest Problems and Inquires

• Maintain Parties up to 140 people

• Prepare Drinks and Hour'deves

• Nightly Inventory

• In House Marketing and Advertising

Front of House Supervisor 03/2009 to 08/2009

Monsoon Restaurant and Lounge – Toronto, ON

• Managed Floor Board

• Handled Guest Complaints and Staff Problems

• Communicated with Guests Regarding New Ideas and Suggestions

• Fine Dine Serving

• Club Atmosphere Cock tailing and Bottle Service

Education

Advanced Diploma in Public Relations Fall 2009 – Spring 2011

Honors June 2011

Humber College Toronto, ON

• Media and Communications

• Marketing & Promotion

• Event Planning

Fashion Business Diploma Program Fall 2007 –Spring 2008

Seneca College North York, ON

• Fashion Business Communications

• Retail Market Strategies

• Fashion Marketing

VOLUNTEER EXPERIENCE

• Wasaga Beach Triathlon set up event; provided refreshments to competitors

• Central Ontario Web, Annual Golf Tournament event co coordinator

• Carley Patterson Memorial Golf Tournament assisted in setting up event

• Music Connect Toronto 2010 Responsible for blogging and tweeting about panellists at event and current trends in the

music industry and social media. Also responsible for greeting and speaking with media and industry executives

ACHIEVEMENTS

• Second place in OPTIMUM creativity challenge (e pitch & mailer)

• Top five in Cohn & Wolfe case study competition (out of 60 students)

• Secretary for Student Appreciation Banquet 2010 (meeting minutes, created 2 master events binders)

• Honour Roll for two years

• Completed Music Marketing three month work shop

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