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Marketing Account Executive

West Hurley, NY
September 18, 2014

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Debra Ann Siegel

*** **** ****** ******, ********* B5

Englewood, NJ 07631

Home: 201-***-****/Cell: 201-***-****


Production Manager - Full-time Consultant

Express Scripts Inc. (formerly Medco), Franklin Lakes, NJ

June 2011 - Present

. Manage the production and mailing of plan administration direct mail

pieces to Medicare prescription plan members.

. Coordinated the mailing of 2.4 million Annual Notice of Change

packages and the pre-printed contents.

. Provide Data Processing instructions to vendors yearly and adhoc


. Coordinate revisions to letters with vendors and internal departments

for review and approval.

. Attend meetings with internal staff and vendors on a daily basis to

review status of all projects.

Senior Account Executive

Hammerhead Advertising, Hoboken, NJ

September 2010 - October 2010

. Liaised with clients to create all advertising initiatives including

direct mail, newspaper ads, television spots, eblasts and landing


. Conducted weekly status meetings with all staff members to ensure all

projects were in production and all deadlines were being met

. Created production schedules for all advertising initiatives

Marketing Coordinator

The Vitamin Shoppe - Corporate Office - North Bergen, NJ

March 2008 - September 2010

. Created job tickets for the production all all printed marketing

materials for over 450 retail stores across the country.

. Worked directly with media agencies to create and implemented

marketing plans for all new stores including television, radio,

newspaper and outdoor advertising.

. Rolled out a new market activation program for all new stores.

. Created new and existing store marketing planners on a weekly basis.

. Ensured all stores receive monthly marketing materials (circulars,

membership cards, magazines, and newsletters).

. Assisted Marketing Manager and Director with all initiatives.

. Presented new store marketing plans during weekly pre-opening calls.

. Coordinated Health Fairs for all new stores.

. Coordinated passive demos for all stores.

Senior Account Executive

Bernard Hodes Group, Paramus, NJ

October 2005 - December 2007

. Coordinated classified display and incolumn ads for major clients such

as Bed Bath & Beyond, Commerce Bank, Sony, Dish Network, Praxair and

Hudson County Community College.

. Liaised with recruiters and newspapers to meet ad deadlines on a

weekly basis.

. Relayed special media offers to clients and coordinate career fairs.

. Managed various print projects

. Attended client meetings and contribute to the development of new


Marketing Coordinator

The Vitamin Shoppe - Corporate Office - North Bergen, NJ

June 2003 - May 2005

. Responsible for the production of all collateral materials from design

phase to print, including brochures, ads, newspaper inserts,

postcards, and personalized letters.

. Created, maintained and coordinated production schedule for all

printed materials for 250 retail stores across the country.

. Liaised with advertising agencies, printers, list brokers and other

key vendors to coordinate promotional efforts.

. Circulated all proofs and collected revisions for graphics department

for timely completion.

. Processed all marketing invoices and provide monthly expenditures and


. Created all promotional coupon codes and maintain promotion


. Assisted Director and Vice President of Marketing, Creative Director,

Director of Retail Operations, and E-Business Manger with multiple

projects simultaneously for the catalog, internet, and retail


. Maintained daily operations of marketing department to ensure the

company's objectives continued to be achieved during transition of


Account Coordinator

RLA Creative, Cresskill, NJ

January 2003 - May 2003

. Responsible for all merchandise for advertising and marketing

materials. In charge of media insertions and contracts for clients.

. Tracked multiple projects from beginning to end. Assisted account

executive and graphic artists with all projects.

Production Coordinator

Scene International, West Nyack, NY and NYC

September 1996 - May 2002

. Coordinated production of all print material, incentives, television

and radio ads, and videos.

. Responsible for overseeing all projects through from beginning to end.

Coordinated with clients, printers, and vendors regarding quotes,

orders, and deliveries of finished products.

. Responsible for job bag and archival filing for all client projects.

. Corresponded over the phone and in writing with clients, printers, and


. Coordinated the translation and proofing of print materials and media

projects in English and 10 other languages.

. Assisted in the development of ad campaigns including the creation of

headlines, slogans, and concepts. Wrote copy for press releases and

web sites.

Promotions Coordinator

Lawrence Earlbaum Assoc., Mahwah, NJ

December 1993 - December 1995

. Coordinated promotion materials of academic book and publishing

company. Duties included working in MS Word, Paradox and Star Data


. Responsible for the distribution of all marketing catalogs and

coordinated the shipping of books for reviews and researching articles

for testimonials from the book reviews.


May 1993, Douglass College, Rutgers University, Bachelor of Arts

Major: English with the option in Creative Writing; Minors: Economics and



Experienced in working in PC and Mac Formats - Windows, File Maker Pro;

Proficient in MS Word, Project, Powerpoint and Excel; worked with various

database programs such as STAR, Visual DBase, and ACT; Proficient in

Internet Researching; Skilled in Microsoft Outlook and other Email Programs

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