Media and publishing production, traffic and project management

DEBRA GUILFOYLE

*** ****** *****, *** *********, CA 94112 l 415-***-**** /

***********@*****.*** / https://www.linkedin.com/in/djgsf14

SUMMARY

Assertive and detail-oriented project and production manager with extensive

experience in creative, content, print, digital, web, and multimedia

publishing and distribution operations. Proficiency with complex schedule

development, problem solving, negotiation,

and guiding cross-functional teams to meet deadlines and quality standards.

Expertise in process, workflow, traffic, and resource management, service

and product sourcing, digital specifications, budget forecasting and

administration, and vendor and client relationships. Agility with

technology, change transitions, and achieving business goals through best

practices, process improvements, and cost-saving strategies. Results-

driven, customer-focused, and highly effective in both independent and

collaborative environments.

PROFESSIONAL HIGHLIGHTS

FUTURE US - South San Francisco, CA 2007 - 2014

Group Editorial Production Manager - Custom Publishing/In-house Agency

(2010 - 2014)

Managed content and creative deliverables processes and workflows; master

production schedules, digital specifications, analytics, and cross-

functional product updates and enhancements; photo studio, video

production, and translation coordination; freelance author, copy editor,

and creative services administration; and multi-level stakeholder, vendor,

and client communications for traditional and interactive print and digital

multi-platform publications, e-newsletters, web and social media sites, and

ancillary products.

. Facilitated fast-track launch and enabled accelerated delivery of custom

monthly and quarterly print magazines through workflow refinements,

complex production and translation schedule development, collaborative

content tracking and resource planning tool implementation, and client

relationship improvements.

. Resolved start-up reproduction quality and functionality issues of multi-

platform interactive publication through clear, proactive vendor

communications and expectation management.

. Led e-commerce initiative for multi-platform interactive publication,

integrating client API to increase customer purchase potential through

direct links to shopping cart pages.

. Increased client business intelligence through development and

implementation of customer engagement analytics model.

. Reduced video hosting costs through evaluation and adoption of corporate

hosting service; included risk assessment, contingency planning,

performance and test criteria, software and platform testing, workflow

modification, transcoding specification development, and team training.

. Supported on-time completion of extensive client website redesign with

detailed content tracking schedules and site testing.

. Contributed to new business sales efforts through cross-functional

development of custom media production schedule models and reports.

. Achieved consistent product messaging and brand requirements in print,

web, email, and customer service documents through template

standardization, document consolidation, and collaborative review and

revisions.

. Improved efficiency of photography operations through effective studio

scheduling, supply purchases, and equipment repairs and storage

improvements.

Producer/Project Manager - PC Gamer (2007 - 2011)

Managed content and creative deliverables from kick-off through delivery;

workload prioritization, issue configuration, proofreading, and annual

schedules; freelance author, copy editor, and licensed content

administration; and expansion and enhancement projects for monthly print

publication, special editions, website, and related multimedia products.

. Refined production workflow and tracking processes of monthly print

publication, resulting in improved traffic efficiency, streamlined

schedules, and consistent on-time delivery.

. Planned and implemented content-sharing process with UK sister

publication, developing team rapport and maintaining consistent

production levels and efficient workflow in wake of freelance budget and

staff reductions.

. Developed integrated print and web production schedule; recommended plan

and managed, formatted, and uploaded content contributions to sister

website CMS, providing an alternate web presence solution to new site

development budget cuts.

. Tested, specified revisions, and implemented a DVD interface upgrade,

enabling a more independent production process and compliance with

industry-standard materials specifications.

SEMICONDUCTOR EQUIPMENT AND MATERIALS INTERNATIONAL (SEMI) - San Jose, CA

2001 - 2006

Production Manager - Semiconductor Manufacturing Magazine (2001 - 2006)

Provided strategic direction and managed daily operations, budgets,

sourcing, and vendor agreements for production, manufacturing, paper,

distribution, and translation of global monthly print magazine, website,

regional editions, and ancillary products.

. Streamlined production processes, transitioned out of start-up mode, and

reduced prepress costs by one third through establishment of digital ad

materials requirements, in-house PDF workflow, soft-proofing, systems

upgrades, and client education and support.

. Negotiated print, paper, and international distribution contracts and

procurements for monthly publication, resulting in a combined cost

reduction of 50%.

. Recommended and implemented trim size and stock weight and grade

reductions, saddle-stitch binding, and tighter ad/edit ratio management

to realize greater manufacturing efficiency and an annual savings of

$35k.

. Led digital magazine distribution initiative, identifying primary savings

targets and recommending additional circulation research and development

of integrated e-distribution and web strategies.

. Directed and supported production and distribution operations of Chinese

edition start-up, facilitating launch, streamlining workflow and

increasing cost-effectiveness.

. Sourced, managed, and negotiated purchase of translation, design,

production, printing, and distribution, and handled culturally-sensitive

communications for Japanese special edition launch, delivering product on-

time and under budget.

. Collaborated with creative services department on marketing materials

specifications standardization, resulting in more efficient materials

repurposing processes.

. Assembled and contributed to magazine website redesign team and

successfully managed project, creating a product portal with expanded

content and consistent corporate branding that complied with functional

specifications and content integration strategies.

PREVIOUS EXPERIENCE

INFOWORLD, International Data Group (IDG) - San Mateo and San Francisco, CA

Directed, managed and administered print manufacturing operations and

production processes and team including workflow, schedules,

specifications, paper inventory, web content, budgets, and employee growth

opportunities for weekly and monthly print publications, custom publishing,

advertising and other ancillary products.

Associate Director, Production/Manufacturing

Senior Production Manager

Production Manager

TECHNICAL SKILLS / EXPOSURE

. Platforms: Mac, Windows, iOS, Android

. Media: InDesign, Photoshop, Acrobat, Illustrator, FlightCheck, Pitstop,

FTP, CMS, Media Encoder, Dreamweaver, HTML, Flash

. Business: Excel, Word, Outlook, PowerPoint, Project, FileMaker Pro, JIRA,

Basecamp, Smartsheet, Google Drive, Google Analytics

EDUCATION

. Associate of Science, City College of San Francisco

Natural Science; Allied Health, Architecture, Graphic Arts, Life Science,

Ornamental Horticulture

. Humboldt State University

Oceanography

. Professional Development

Business and media applications, project management, procurement,

production and manufacturing processes and technologies, publishing and

advertising platforms, SEO, content strategy, proofreading

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