Gustavo Coronel
**** ******** ***** ( Weston, FL 33332 954-***-**** (
********@*****.***
Sales, Business Development & Operations Executive
Strategist & Success Driver
Leveraging outstanding sales strategies and partnerships to drive lucrative
global business development.
Over 15 years of multi-industry, global sales and business development
leadership, including management roles with Fortune 500 corporations.
Achievements include: $100M+ in revenues within global markets for
Motorola; 30% Point-of-Sale revenue growth for Nokia; and 180-degree
turnaround success for Business School in Chile. MBA.
Global sales and business development and operations executive with
consistent success in innovative solutions within multiple international
market segments, including North America, Latin America, Southeast Asia,
China, and India among others. Year-over-year results in creating winning
strategies for sales growth and establishing/maintaining prominence for
organizations and their products. Background in directing teams of 100 or
more, including management-level personnel. Fluent in Spanish and English;
intermediate in Portuguese.
Global Business Full Profit-and-Loss Global Market Awareness
Development Responsibility
Market New Revenue Generation Distributor/Alliance
Analysis/Penetration Partners
Product Regional Operations Product Development/Launch
Branding/Positioning Leadership
Pricing & Promotional Strategic Partnership Prospecting/Lead
Strategies Building Generation
Professional Experience
Whitney University System / Kaplan Higher Education Group - Weston, FL -
2013-Present
Senior Consultant
Serve as a consultant for all abovementioned organizations (Whitney and
Kaplan specialize in educational products and services; Schimmel
specializes in stainless steel products). Scope of responsibility includes
defining global opportunities for business expansion, maximizing existing
brands and market opportunities, implementing portfolios, and executing
business-to-business sales strategies. Specific engagements and
achievements included:
. Whitney - Led implementation of a customized Enterprise Resource
Planning (ERP), and proposed to manage their product portfolio, with
an "EBITDA Contribution" approach to eliminate low-growth programs and
introduce new programs.
- Led definition and implementation of undergraduate and graduate
program portfolios in 9 higher education institutions within the
Whitney University System in Latin America.
. Kaplan - Defined worldwide opportunities for online graduate program
expansion, optimizing existing U.S., Ireland, U.K., and Australia
brands. Performed market research on 24 countries in all continents.
- Identified multiple markets for trial in 2014 and formulated
pricing strategy for each market.
. Schimmel - Implemented B2B strategy for selling stainless steel
products within the Peruvian market (through export of products from
Taiwan and the U.S.). Conducted analysis that illustrated need for new
technology involving manufacture of stainless steel products for the
U.S. market.
Laureate International Universities - Miami, FL and Santiago de Chile,
Chile - 2009-2013
Regional VP, Laureate International Universities / GM, IEDE Business School
Brought on board to drive growth for this private global network of 75+
higher education institutions. Served as VP for the Andean region to
launch/promote/sell Online and Working Adult product lines (focus on 10
higher education institutions in Chile, Peru, and Ecuador), as well as
concurrently directing the IEDE Business School (focus on turnaround
leadership). Managed team of 120, close to $8 million in annual revenues,
and a 22% EBITDA.
. Increased online students from less than 2,000 to 18,000+ in 4 years
and expanded Working Adult students from less than 5,000 in 2009 to
over 20,000 students in 2013, increasing revenue streams and capturing
market share in ten higher school institutions
. Achieved goals in turning around IEDE Business School. Spearheaded
revenue gains of 14% and EBITDA increase of 18% through eliminating
under-performing products and increasing B2B sales.
Nokia - Miami, FL - 2007-2009
Head of Retail Management
Led implementation of a structured, systematic strategy to manage retail
channel, with an emphasis on KPIs and revenue gains. Oversaw team of 5
direct-report managers and 140 indirect reports; worked jointly with
account managers that led cellular operator and distributor channels.
Reported to the Worldwide Retail VP and interacted continually with other
regional teams to share best practices.
. Increased revenues at point of sale by 30%, surpassing budget
expectations of 2008. Created strategies for offering sales support at
strategic points of sale by cutting operational expenses 6% for retail
channels and motivating retailers to invest in Nokia products.
. Expanded Retail Management team to increase presence at 35 stores in
Brazil, Argentina, Mexico, and Colombia, representing an increase of
15 more stores in 2008.
. Optimized revenue and EBITDA by 4% through launch of systematic
strategy.
Motorola - Libertyville, IL - 1996-2007
Director, Distribution Channels Fulfillment (2006-2007)
Marketing Director (2004-2006)
Senior Program Manager (2002-2004)
Sales Senior Manager (1996-2002)
Built record of achievement and advancement through increasingly
responsible positions with a world-renowned corporation. As Distribution
Channels Fulfillment Director, led definition and execution of worldwide
Value Added Services. As Marketing Director, drove planning and execution
for global end-to-end marketing portfolio campaign involving CDMA, UMTS,
and HSDPA products. As Senior Program Manager, directed sales and product
development activities for low-tier TDMA and CDMA handsets/applications for
N.A., Latin America, and S.E. Asia regions. As Sales Senior Manager, led
sales for iDEN, cellular, and Alliance's portfolio as well as new business
for LATAM region.
. Director, Channel Fulfillment - Exceeded quota of $30 million for
2007. Engaged carriers, distributors, and retailers in Motorola
Inventory platform throughout China, India, S.E. Asia, Americas,
Middle East, and W. Europe.
. Marketing Director - Generated $10 million+ in revenues. Integrated
Motorola's products/solutions and executed sales/marketing strategy in
S.E. Asia and LATAM regions.
. Senior Program Manager - Captured $100 million+ in revenues through
introduction of CDMA low-tier handsets in India, China, and S.E. Asia
markets. Achieved final margins of 20% over quota and gained 15% in
additional market share by launching high-tier TDMA phones in N.A. and
LATAM.
. Sales Senior Manager - Surpassed revenues by 55%. Led multiple product
groups in identifying and executing product deployment priorities;
analyzed competitive positions to determine market demand to be
generated through Motorola alliances and new business opportunities
within customer/product lines.
Education & Credentials
Master of Business Administration
Kellogg School of Management, Northwestern University, Evanston, IL
Master of Arts in Business
Universidad San Francisco de Quito, Quito, Ecuador
Bachelor of Science in Electrical Engineering
Escuela Politecnica Nacional, Quito, Ecuador
Publications
Gustavo Coronel and Kathleen Mathai. "World Business Leaders Interaction in
Higher Education: A Novel Experience." Higher Learning Research
Communications, 2012