Marketing Manager

Marcie Z. Bartlett

*** ******* *** *** *, Takoma Park, MD 20912

443-***-**** ***************@*****.***

Marketing Manager

Creative and analytical marketing professional with a proven history of independently driving campaigns and initiatives to

achieve positive results. Self-motivated team player with the talent for organization and innovation needed to move into a major

leadership position. Reports only to President, but coordinates with Accounting and Operations on various efforts. Able to

balance both creative and strategic skills with remarkable ease and proficiency. Strong capacity for juggling multiple

responsibilities while accomplishing all tasks with an expert level of quality and timeliness. Always remains optimistic and

focused during times of uncertainty, pressure, or change while defining high personal work standards. Quickly adapts to new

circumstances, providing creative and sound strategies for success in any climate.

Skills & Expertise

Project Management Website Planning/SEO B2B Marketing Online & Social Media Marketing

• • • •

Brand Management Budgeting & Forecasting Basic A/V Editing Skills Scheduling and Forecasting

• • • •

Marketing Schedules Public Relations Team Management Market Research

• • • •

Adobe Creative Suite PC & MAC Computers Visual Design Marketing Strategy

• • • •

Microsoft Office Suite Event Management Proposal Writing Organizational Skills

• • • •

Project Management Experience

• Developed Marketing and PR campaign, and delegated tasks to the creative team for a successful, major live event. Exceeded

the attendance goal by launching a 3-week advertising campaign and incentive programs. Campaign efforts measured 150%

of target attendance goal

• Launched new business website that enables colleagues with little web development experience to edit content as required,

and designed to offer a more organized user-end experience with measurable sales information collection

• Designed layout and coordinated content for major deliverable (project classified) consisting of 5 different two-volume Master

Plan documents for the New England region

• Successfully obtained GSA 03FAC Schedule, and successfully won our first Schedule contract while complying with 03 FAC

regulations for schedule holders

• Developed advertising schedule to coordinate with all 8 target sport markets’ schedules to streamline marketing efforts

• Assisted Operations Manager with the implementation of a Digital Assessment Management system and proposal automation

system

• Produced hour-long broadcast about Post-Traumatic Stress Disorder (PTSD), featuring interviews and anecdotal material of

local plays dramatizing Operation Iraqi Freedom and the Vietnam War, paired with a Public Broadcast feature about PTSD

• Developed current best-practices and metric measurement systems for online presence, subsequently maximizing online

presence as far as executive leadership will allow.

• Planned and coordinated several large events which required vendor coordination, budget management, and guest

management

• Designed and Implemented successful internal re-brand, including logo and branding handbook for employees

Marketing Experience

• Currently developing “launch point” for a marketing metrics system to empirically measure and quantify all current marketing

efforts to understand marketing ROI, Win-Loss percentage, profitability of marketing efforts, effectiveness of B2B and social

media campaigns, and communications for executive management. No previous measurement information currently exists to

allow for profitability and success assessment in current role.

• Designed and implemented major identity re-brand in order to focus company marketing image on sustainable (green) and

superior architectural design.

• Streamlined many marketing activities to best fit current business development efforts through establishing market analysis

methods, projections, and metric systems implementation.

• Planned and executed successful marketing campaign to support all school sponsored activities for homecoming week

utilizing only one-third of top-down budget, enabling our agency to donate the surplus.

Marcie Z. Bartlett, page 2-443-***-****

***************@*****.***

• Implemented advertising campaign using social media, printed materials and in-person interaction to attract students to DJ

and management positions.

• Developed many proposals and qualifications packages aimed toward Federal Government and B2B project contracts with a

high rate of interview requests and shortlist ranking.

• Managed SAC’s public image, including drafting press releases, planning conferences and events, and provided support for

damage control conferences held publicly.

• Delegated tasks to station team, resulting in clearing the 8-month music submission backlog within 1 month. Led DJ team to

organize music library to ensure efficiency for Operations Managers and DJs.

• Developed and promoted a campaign to celebrate National Poetry Month by inviting listeners to read their favorite poems on air.

• Developed and managed various community involvement and marketing campaigns for the radio station while remaining

compliant to the non-profit FCC regulations; establish best-practices for underwriting procedures to aid future program

directors.

• Collaborated closely with other agency employees to design and execute public relations and advertising materials.

• Forged strong connections with clients in order to provide the most accurate and effective marketing campaigns.

• Design and developed interview collateral including presentations, trade show materials, and interpersonal marketing

materials.

Achievements

• Promoted to management position for repeated superior results in both project management and marketing efforts

• Frequent positive feedback from superiors on quality of work and successful campaign implementation

• Developed a targeted campaign that succeeded set campaign goals by 150%, subsequently leading the client to request my

team again for a follow-up project

• Consistently under budget without sacrificing campaign effectiveness or event quality

• Attained cum laude & awarded Distinction on comprehensive exams

Work History

Marketing Manager EBA Ernest Bland Associates, P.C., Silver Spring, MD CURRENT

Reports directly to president, and manages small team in marketing and administration. Developing streamlined marketing

activities to fit EBA’s changing business development efforts through establishment of market analysis and metrics/analysis

systems. Primary project manager for all major marketing initiatives- proposal analysis and coordination; qualification packages;

website and social media analysis and utilization; graphic (print and digital) projects; direct marketing and compliance for

federal contracts; QA/QC, business development; and networking. Works across multiple project schedules to complete

objectives. Currently collaborating with company’s President and Operations Manager to develop marketing budget, project

close-out best practices, and compliance reports procedures.

***

Marketing Coordinator & Graphic Designer EBA Ernest Bland Associates, P.C., Silver Spring, MD 2011 – 2013

Director of Marketing, Internship 2010

Student Activities Council (SAC), Bethany College

Creative Associate & Team Leader, Internship Bison Agency (PRSSA), Bethany College 2010

Program Director, Internship WVBC Bethany 88.1 FM, Bethany College 2008 – 2009

Director of Advertising Tiffin Mats, Inc., Elkton, MD 2005 – 2007

Education

Online Marketing Course, The Shaw Academy, Online, Non-Credit Audit

Masters of Science in Management, Marketing (3.50), University of Maryland University College, Adelphi, MD

Bachelor of Arts in Communications, Integrated Marketing and Media, Cum Laude (3.616), Bethany College, Bethany, WV

Awarded Distinction on Comprehensive Exams

***

References available upon request. Thank you for taking time to review my resume.

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