Sales Marketing

Rossana Maldonado

Miami, Florida . *****

305-***-**** . **********@*****.***

Career Profile:

Over 24 years of experience within the beauty industry, combining expert

customer analysis with high-level marketing knowledge to increase sales and

customer retention.

Extensive experience finding the perfect product for the perfect client.

AREAS OF STRENGTH

Relationship building Direct Marketing Safety Evaluation

Bilingual: Spanish/English Executive Communications Product Marketing

Cosmetology Staff Training Client Retention

PROFESSIONAL EXPERIENCE

LaserMed llc 2013 to Present

Leading provider of beauty techniques using medical-grade lasers, high-

quality beauty products, body wraps, and professional makeup services.

Currently has a 5-star rating on Yelp.

President and Owner (2013 to Present) Coral Gables, FL

. Responsible for managing all personnel, systems, policies, and

processes, while keeping quality control to ensure all customers can

uncover how beautiful they can truly be.

. Managed a customer-service minded staff who built strong relationships

with clients, earning LaserMed Florida a 5-star rating on Yelp.

. Launched direct marketing and special deals across social platforms

like Groupon, while training staff on retention-based customer

service.

President and Owner (2000 to Present) Caracas, Venezuela

. Provide distant support and management direction to a highly trained

staff providing international techniques as well as local beauty

practices.

. Hired, trained, and provided knowledge and leadership to internal

staff; created and implemented staff development plans comprising goal

objectives and timelines.

. Developed and maintained vendor relationships, negotiated contracts

and agreements, to provide great service at a great price.

Operadora Maxy's, Caracas, Venezuela 1990 to 1999

Highly rated Department Store with a wide selection of international

products for savvy women, men, and children.

Lingerie Buyer

. Purchased and supplied a comprehensive selection of lingerie lines for

12 departments stores around the country to optimize sales and appeal

to a clientele with discerning tastes. Accountable for the purchases

and responsible for ensuring on-time delivery of product.

. Helped increase sales and worked with each department store to appeal

to their specific client lists with varying needs.

Education

Instituto Universitario de Nuevas Profesiones, Caracas, Venezuela

Bachelor of Business Administration, Marketing and Advertising

Instituto de Estudios Superiores de Administracion, Caracas, Venezuela

Special Courses, Marketing Management

Certified Clinical Electrologist, Certificate #13093002

Facial Specialist, # FB9745810

Phlebotomy Technician license in LifeLine Med training, Miami, FL

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