Sales Customer

Kenneth Garafalo

*** ********* **.

West Milford, New Jersey, 07480

973-***-**** ****@*********.***

PROFESSIONAL EXPERIENCE

Advance Auto Parts

Franklin, New Jersey

General Manager June 2013 - Present

• Increased DIY sales by 8% in 3 months. Improved gross profits dollars by beating LY budget of

$96,000

• Controlled all expenses by overseeing maintenance and supply spends. Improved inventory levels by

21% to better supply customer base.

• Oversee activities directly related to making products or providing services.

• Review financial statements, sales and activity reports, and other performance data to measure

productivity and goal achievement and to determine areas needing cost reduction and program

improvement.

• Improved customer comment calls by 41% over previous year.

• Increased in stock levels by 27% which increased customer traffic by 12%.

Stop & Shop Supermarket

Ringwood, New Jersey

Non Perishable Manager August 2008 March 2012

• Review financial statements, sales and activity reports, and other performance data to measure

productivity and goal achievement and to determine areas needing cost reduction and program

improvement.

• Review and monitor sales history through KPI indexes.

• Improve the P&L lines 11% by maintaining all controllable expenses. Increased sales by

$60,500/week through aggressive merchandising plans.

• Lowered inventory levels 25% by achieving and maintaining controlled ordering processes.

The Great Atlantic & Pacific Tea Co.

Paterson, New Jersey

Buyer/Analyst Operations February 1999 August 2008

• Gather data on competitors and analyze their prices, sales, and method of marketing and

distribution.

• Receive raw data and translate into positive analysis. Collect and analyze competitors sales programs

and make recommendations to change pricing to meet customer demands.

• Collect and analyze data on customer demographics, preferences, needs, and buying habits to

identify potential markets and factors affecting product demand. Collect Neilson and IRI data to help

understand consumers spending habits. Use consumers frequent shopper tools to help understand,

track and capture consumer spending. Understand seasonal items and capture sales.

• Measure and assess customer and employee satisfaction. Monitor and follow up with customer

satisfaction issues and praise. Increased customer satisfaction levels by 30% through positive

feedback.

• Forecast and track marketing and sales trends, analyzing collected data.

• Improved department budget spend by 20% through analyzing and understanding consumer

spending habits with the use of market tools.

• Attend staff conferences to provide management with information and proposals concerning the

promotion, distribution, design, and pricing of company products or services. Work with cross

functional teams and analyze the effects of new item allocation, discontinued product, and issuing

new POG's. Analyze poor inventory movement with vendors and develop an exit strategy. Proof read

ad programs for accuracy and effectiveness.

EDUCATION

William Paterson University

Wayne New Jersey

Additional Skills

Inventory specialist with a hands on approach to achieving positive results.

Inventory liaison that helped numerous stores show positive results most notably a recent turnaround of

$120k of inventory shrink in a fiscal year.

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