Sales Marketing

S TEVEN C RAIG E: ********@*****.*** P: 651-***-**** St. Paul, MN

Award-winning marketing and communications manager. Strategic, tactical,

and implementation expertise in; product, channel, and vertical marketing.

Qualifications Demonstrated ability to market, motivate, and sell the customer. Effective

working independently, cross-functionally, and in team environments to achieve

objectives. Resourceful and analytical, with group presentation skills.

Strategic and tactical ROI marketing plan development and implementation

SEO SEM Google Analytics E-mail marketing E-commerce

Direction and management of developers and creative vendors

Integrated digital and print marketing communications

Gross margin and P&L management

Product marketing and forecasting

Trade show management

Trademark management

M ARKETING M AN AGER – Consultant 2012-2013

Experience

JOULE Minneapolis, MN

Consultant to business and small business members providing; strategy,

tactics, implementation, and management of integrated B2B and B2C

marketing and communications. Digital and print; ads, media, promotions,

and public relations. Drove and managed message and creative elements.

M ARKETING M AN AGER 2005-2012

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FORCE America Minneapolis, MN

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Strategy, tactics, implementation, and management of integrated B2B

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marketing and communications for three subsidiary companies. Strengthened

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brand equity through digital and print; ads, media, promotions, trade shows,

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andC ustry/public relations. Drove and managed media plan, message, and

ind

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creative elements. Two direct reports.

Established and implemented marketing strategies, all segments

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Led marketing efforts to 75% sales growth over tenure within budget

A

Managed 90+ trade shows annually for sales & lead generation

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Implemented integrated electronic marketing and e-commerce

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Established structure, UI, and management of three websites

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Directed 200+ revenue generating projects annually

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Directed branding and messaging strategy

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D IRECTO R, M ARKETI NG COMMUNIC ATIONS 2002-2005

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GE SECURITY Arden Hills, MN

Comprehensive marketing and communications accountability for two facilities.

M

Set strategy, tactics and execution for strengthening brand equity utilizing

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media, promotions, trade shows, and industry/public relations for B2B and B2C

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markets. Six direct reports.

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14% average annual sales growth over tenure

Managed 300+ revenue generating projects annually

$350K annual cost saving through consolidation of departments

Implemented North American marketing strategies internationally 1 of 2

S TEVEN C RAIG E: ********@*****.*** P: 651-***-**** St. Paul, MN

P RODUCT M ARKETI NG M AN AG ER 2001-2002

GE SECURITY Arden Hills, MN

Profit and loss product line management responsibility of $100M intrusion

and home automation product lines sold in B2B markets, direct and

distribution channels, and B2C big-box home improvement channel.

$10M annual, new revenue through five new product introductions

$3M annual, new revenue from new product line

Promoted to Director of Marketing Communications, two GE facilities

P RODUCT M ARKETI NG M AN AG ER 1997-2001

ECOLAB St. Paul, MN

Profit and loss responsibility for $10M heath care medical device and

disinfectant product lines sold in acute and alternate care healthcare market

segments, through direct and distribution channels.

Developed and launched 26 new products including: FDA-510K medical

device, FDA, FDA-OTC, and Heath Canada regulated products

12% average sales growth with margin objectives achieved

Six new products became top category sellers

Relevant Sales Experience

S ENIOR DISTRICT S ALES M AN AG ER Sybron Dental Specialties

D ISTRICT S ALES M AN AG ER Time Incorporated

United States Patent Top

Awards

Product Packaging of the Year President Cup-Sales

Ten Industry Marketing Awards Top Government-Sales

Builder Sales; Marketing Collateral Achiever of the Year-Sales

Industry Award; Top Product Design Top Clinical Presentations

Industry Award; Best End-User Video Clinical Technique Awards

Affiliations Toastmasters International E-Marketing Association

B2B Marketing Group

Development Social Media Strategy University of St. Thomas, Minneapolis, MN

Product Management University of W isconsin, Madison, WI

Six Sigma Green Belt Training General Electric, St Paul, MN

Professional Selling Skills I & II Time Inc., Chicago, IL

Education Bachelor of Science Minnesota State University, Mankato, MN

Major-Marketing Minor-Economics

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