Sales Customer Service

IGNACIO DE VARONA

**************@***.***, Cell. 787-***-**** daytime or 787-***-**** evenings

l) Professional Profile

A highly driven professional with an impressive record of accomplishments and bilingual skills. Strong career advancement record along with excellence in maximizing sales and profitability while reducing costs. Strong customer relations, staff training and a firm believer in accountability to pursue corporate goals as well as team excellence. Strong sales closer, market savvy and results oriented individual with proven record of accomplishment in multi-unit labor force management and business development. Consistently exceeded targeted sales while maintaining a forward look and perspective for growth.

II) Key Career Accomplishments

• Business ownership, An Automobile Dealership, open for 13 years.

• District Manager and team motivator for 6 car dealers with yearly sales exceeding $140 million.

• Over 14 years of successful high volume retail management. Including the highest sales volume Toys R Us in the chain with Yearly sales of over $28 million.

• Experienced Insurance Broker Licensed in several Categories.

Ill) Professional Experience

1) Best Wheels Auto Corp. – President and Dealer Owner 2001-Present

Effectively established and managed a full Service Used Car Dealer. Developed marketing strategies for multiple vehicle sales and service department development. With sales that exceeded $10 million.

a) Sales – Increased sales year over year an average of 10% by building credibility within the banking industry and aggressive marketing strategies. Closed over 90% of deals approved. Gross profit consistently averaged $2,000 per unit.

b) Purchasing & Product Preparation- Responsible for the purchasing of vehicles at public auctions. Once those vehicles arrived at the dealer supervised their detailing and preparation for sale from A-Z. This in order to maximize sales and reduce warranty costs.

c) Staff Supervision-Hired and trained on Automotive Profit Builder Program all sales personnel. Established customer service guidelines and effective product demonstrations. Follow up of all personnel for sales maximization.

2) Caribe Ford – General / District Manager 1998-2001

As a General Manager sales boomed to over 225 units per month with an average gross profit of $2,000 per unit. In addition, F & I income soared to over $1,000 per unit. Quickly promoted to District Manager. Negotiated with new suppliers (Nissan, Mazda, & Suzuki). Opened and managed 5 additional new & used car dealerships. Total sales averaged over 600 units and $13 million per month.

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Training, guidance, development and accountability of all personnel were the key for an orderly expansion. Sales increased at an average of 40-50 % year after year. Expert in multi-unit management.

Core Responsibilities included:

• Purchasing of all inventories for all 6 dealers. Approximately 600 cars a month.

• Administered and forecasted an annual budget for all 6 dealers.

• Training- Accountable for the performance of 22 Sales Managers and over 100 sales personnel.

• Regularly held training sessions on the Automotive Profit Builder (APB) sales program.

• Responsible for the assessment of all trade-ins at all dealers.

3) Triangle Dealers - The Penske Group - Operations / Sales Manager 1995- 1998

Quickly promoted from operations manager of a Chrysler, Dodge and Jeep dealership to establishing a used car business for a multi dealer company. Within a year sales went from 0 units to consistently delivering over 100 units per month. Gross Profit always averaged over $2,000 per unit

Core Responsibilities included:

• Assessing the actual cash value of all trade-ins within the company.

• Attended auto auctions and acquired all cars for the used car dealer.

• Properly trained all management and sales personnel.

• Responsible for the proper follow up of all customer walk-ins and ensured they ended up in sales. Established guidelines for proper follow up.

• Audited financial statements so that they reflected the correct results of the used car department.

4) Toys R Us - Store Director 1990-1995

During my tenure as Store Director, Toys R Us Plaza Las Americas became the highest sales volume store within the Company. Yearly sales surpassed the $28 million range. Staff grew to over 200 employees.

Core Responsibilities & Achievements included:

• Exceeded sales objectives by over 8% and profits by over 10% in several consecutive years.

• Increased sales by over $10 million in 3 years while cutting loss prevention losses over 40% by executing key merchandising strategies.

• Participated in the “train the trainer” program in which I became one of the trainer’s of the management personnel for the Puerto Rico / Florida Market.

lV) Educational Background and Professional Titles

• University of Maryland, College Park, Maryland, USA

Bachelor of Science, Business Administration, Marketing Major

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