Marketing Sales

Sharon Painter

**** ****** ***** *******, ** 346**-***-*** 0300 (c) ******.********@*****.***

Marketing Manager

QUALIFICATIONS SUMMARY

Creative, hard-working, passionate, energetic and results-driven professional with experience in

marketing, communications, sales management, project management, budgets and public relations.

PROFESSIONAL EXPERIENCE

Marketing Specialist

Streamline Productions Tampa 2011- Present

Direct all aspects of Business Development, Public Relations and Project Management for a variety of clients.

● Collaborate with CEO’s to develop an overall marketing strategy across multiple lines of business.

● Manage the process of increasing market share on a variety of projects. Highly skilled with research and data mining.

● Manage the PR process across a wide range of vehicles (social, print, broadcast, digital, events).

● Evaluate program/projects to determine whether they are working optimally.

● Oversee staffing and the evaluation of project performance.

● Create, develop and manage content for organization’s web and social media presence in an interesting and appealing

manner and coordinate the staff to publish & execute plan. Contesting to drive traffic.

● Compile, analyze, and track data and statistics to aid in decision making.

● Manage risk regarding copyright, patens, and trademark.

● Develop, implement and execute full-scale PR programs for Clients which have included some of the following:

CENTECH Group, GalaMusic Group, StarCam® Productions, Wheels of Success (non-profit), Dunedin Future Vision,

LLC, Global Marketing Resources, Turner Tradeshow, Art for Autism and more.

Senior Executive Business Development & Marketing

FOX 13, News Corporation Tampa 2000 to July 2011

Senior Marketing Executive responsible for FOX Television and www.myfoxtampabay.com. Created & developed

new business projects for sales team.

● Managed an annual marketing portfolio for over $10 million for News Corporation.

● Proven record of marketing success, exceeding budget goals & developing innovative station sponsorships that

increased revenue.

● Created and developed marketing campaigns for clients that included television, online and social media.

● Acting as the primary voice of FOX on its social media channels including Facebook, Twitter, Instagram, YouTube,

Pinterest and others – as well as helping to identify and cultivate social media ambassadors within FOX.

● Analyzed market research data to interpret consumer behavior and integrated findings into brand positioning, product

development and marketing strategies.

● Directed public relations strategies and story development to garner publicity and enhance marketing tactics.

● Identified new strategic marketing opportunities and monitored industry trends to implement innovative strategies,

acquire new customers, develop existing customer base, and drive revenue.

Board of Directors- Founding Board Member

Rebuilding Together Tampa Bay Tampa 2000 to 2011

Created & managed a leading non-profit organization in Tampa. Motivated, supervised and provided support to

development staff and board members to engage community, corporate and society leaders to assist in fund raising and

board development.

● Created matching funds to hire an Executive Director in 2006.

● Served as Board President for two terms and Marketing/Fundraising Chair for 11 years.

● Devised new approach to address corporations’ reluctance to donate during deep recession. Developed new strategies

to attract new donors.

● Supervised 3 NFL Sanctioned Super Bowl events and created contacts within the city municipalities.

● Produced and created funding for hour “Green Retrofitting” program to educate and inform the public.

● Created a partnership with Tampa Bay Buccaneers GM for Veterans “Heroes at Home”.

● Secured funding from Bank of America, Wells Fargo, Lowe’s, Honeywell and more.

Creative Production & Promotion Director

Warner Brothers Chattanooga, TN 1997 to June 2000

Established marketing direction for UPN/WB affiliate, responsible for all on-air promotion as well as commercial

production.

● Managed team of 6 to produce & execute production.

● Script writer and producer for all on-air promotion, commercial production and special events.

● Produced sports programming for University & generated non-traditional sponsorship revenue.

Elected PAC representative for Carsey-Werner: 3rd Rock from the Sun.

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● Worked in Hollywood with talent to launch small affiliate market.

Broadcast Marketing for CBS affiliate

WAKA-TV Montgomery, AL 1993 to 1997

● Created campaign for the Oprah Angel Network & CBS to generate community care platform.

● Directed CBS Grammy Award Events, created and developed community project campaigns on air and in the

community to brand station with “Cause Marketing”.

● Created positive news stories that generated non-traditional revenue with community sponsorship & gained market

share for CBS affiliate.

EDUCATION & PROFESSIONAL AFFILIATIONS

Bachelor of Science, Virginia Tech, Blacksburg, VA

Awards and Offices Held

2004 & 2009 NFL Super Bowl Chair- Official Sanctioned Event Chair – Rebuilding Together..

2002 Honored by Rosa Parks- National Campaign for Tolerance.

2000 Carsey-Werner Television Small Market Media Award for Creative Promotion & Direction

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