Sales Manager

Margie Bahm

***** *. **** **** ~ Peoria, AZ *****

602-***-**** ~ **********@*****.***

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Sales Staffing ~ Corporate Training Programs ~ Curriculum Development ~

Learning and Development

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Summary of Qualifications

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. 15 + years' experience recruiting, interviewing and hiring staff, and

managing and coaching a team of regional managers to excel.

. Award-winning training management leader with a proven track record of

educating sales associates on best practices.

. Expert at developing training programs and curriculum that provide field

sales representatives with the product knowledge and confidence to

persuade consumers to make purchases.

. Consistently promoted to positions of greater responsibility during 15-

year training and development career.

. Solid oral presentation and product demonstration skills, including

creating online training programs that lower costs.

. Excellent writing skills, drafting curriculum and training manuals, as

well as content for employee newsletters.

. Proficient with Microsoft Office suite and Microsoft Publisher.

. Willing to travel.

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Career Highlights

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. Nominated by manager and then honored with a "Make the Difference Global

Innovation Award" in 2009 from Mars Corp. for collaborating with a

colleague to improve performance metrics of 3,500 field sales

representatives by creating a green-screen technology training program;

new auditing system; and a bonus system that lowered employee turnover.

. Earned same "Make the Difference" Award in 2007 for executing superior

training initiatives that helped boost profits.

. Recognized for "Excellence in Training" in 2006 for spearheading

development of new curriculum to educate sales staff.

. Ranked No. 1 out of 40 territory demonstration managers in 2001, earning

"Demo Manager of the Region" honors.

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Areas of Expertise

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( Sales Staff Training ( Retail Sell Through

( Curriculum Development

( Recruiting/Hiring/Orientation ( Management Staff

Training/Coaching ( Classroom/Online Learning

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Professional Experience

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Chuck Latham Associates - Phoenix, AZ

Aug. 2012-June 2014

Director of Training and Consumer Engagement

. Hired to create more efficient training programs, processes and

procedures for this sales and marketing agency in the pet, veterinarian

and farm agriculture industries in order to improve overall performance

from retail sales associates.

. Worked closely with senior leadership to understand the organization's

greatest challenges in order to develop solutions.

. Initiated and implemented a veterinarian sales training module that gave

sales associates more industry knowledge and confidence to persuade

veterinarian clients; overcome their objections; and achieve sales

performance goals.

. Received rave reviews from clients such as Purina, KONG, Radio Systems

and Big Heart Pet Brands for creating more visually-appealing training

materials that better represented their brands and their products key

selling points.

Margie Bahm

26902 N. 86th Lane ~ Peoria, AZ 85383

602-***-**** ~ **********@*****.***

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Professional Experience (continued)

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Chuck Latham Associates - Phoenix, AZ

Aug. 2012-June 2014

Director of Training and Consumer Engagement

. Created and implemented a new talent review process tied into employee

performance to measure success.

. Designed a succession planning process that better balanced internal

advancement and external hiring.

. Developed curriculum designed to improve the safety of field staff and

reduce company liability.

. Drafted content for a new digital application on smartphone and tablets

devices that helped retail sales associates persuade consumers; overcome

objections; and report their sales results.

Mars Petcare/The Nutro Co. - Phoenix, AZ

Mar. 1999-Aug. 2012

National Demonstration Director/Development and Strategy Manager (Dec. 2005-

Aug. 2012)

. Led all aspects of an in-store demonstration program designed to ensure

3,500 field sales associates had the product knowledge and confidence to

sell pet products to consumers at hundreds of retail locations in the

U.S. and Canada.

. Spearheaded creation and implementation of training procedures, manuals

and videos to assist territory demonstration managers, field sales

representatives and certified trainers, evaluators and coordinators.

. Oversaw all curriculum development and training initiatives, including

demonstration table messaging; handouts for consumers; and key selling

points to support new product launches.

. Managed a team that developed an iPad tablet application that enabled

sales associates to show consumers where to locate the best food for

their pet in the retail store.

. Nominated by manager and then honored with a "Make the Difference Global

Innovation Award" in 2009 from Mars Corp. for collaborating with a

colleague to improve performance metrics of 3,500 field sales

representatives by creating a green-screen technology training program;

new auditing system; and a bonus system that lowered employee turnover.

. Earned same "Make the Difference" Award in 2007 for executing superior

training initiatives that helped boost profits.

. Recognized for "Excellence in Training" in 2006 for spearheading

development of new curriculum to educate sales staff.

Regional Demonstration Manager (Jan. 2002-Dec. 2005)

. Led a team of eight territory demonstration managers responsible for

motivating and leading 30 field sales associates.

. Personally interviewed and hired three territory demonstration managers,

and coached and trained all eight leaders to maximize their potential,

excel and exceed performance goals.

. Oversaw budgeting, including expenses, as well as scheduling of regional

demonstrations.

. Worked closely with the Regional Sales Manager to achieve sales goals and

maximize marketing initiatives.

. Identified areas for improvement by analyzing metrics, and created

programs to bolster employee performance.

Territory Demonstration Manager (Mar. 1999-Jan. 2002)

. Recruited, hired, trained and led 125 employees that persuaded consumers

to make purchases of pet products.

. Spearheaded new hire orientation training, including providing on-the-job

training and leading product demonstrations.

. Conducted annual reviews of associate performance, highlighting strengths

and also identifying areas for improvement.

. Managed the budget for a territory, monitoring sales performance of each

store to achieve profit goals.

. Proactively addressed challenges at underperforming stores by boosting

sales training efforts.

. Ranked No. 1 out of 40 territory demonstration managers in 2001, earning

"Demo Manager of the Region" honors.

La-Z-Boy Furniture Galleries - Phoenix, AZ

Mar. 1996-Mar. 1999

Corporate Trainer

. Played an integral role training sales associates to communicate

effectively with consumers at retail store locations.

. Recruited and hired retail staff, and trained employees on best sales

practices using role playing, simulations, team exercises, group

discussions, videos, lectures and handouts.

Contact this candidate