Sales Marketing

TORRE ST. SAVIOUR

** ***** ** . *********, ** ***72 . 757-***-**** .

**********@*****.***

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Passionate & Upbeat Marketing Trailblazer w/ Innate Leadership Skills &

Comedic, Nerdy Tendencies

> Strategic and savvy marketing professional with 10+ years' experience

across high-tech, fast-paced, small-to-mid sized businesses. Exhibit a

strong commitment to best-in-class strategies and solutions, leveraging

strengths in cross-functional team leadership, project management, cost-

saving business strategies, data analysis, problem solving, out-of-the-

box thinking, corporate relations and communications.

> Advanced quickly throughout professional career by eagerly seeking

educational and knowledge advancement opportunities and consistently

exceeding job requirements, as reflected by consecutive promotions of

increased responsibility and leadership, such as head of marketing for

Frost & Sullivan's 2011 Entrepreneurial Company of the Year, Molecular

Breast Imaging and Best in KLAS' 2011 Medical Device Manufacturer,

Women's Imaging.

> Champion of advanced technical solutions, keeping abreast of and

employing the latest innovations in online strategies and reporting,

social and interactive media, content management, and workflow

optimization, in order to drive brand awareness and industry recognition,

increase operational efficiencies and help maintain a competitive edge.

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KEY SKILLS

Strategic Planning & Business Marketing Analytics & ROI Analysis

Development Market Research & Competitive Landscaping

Promotional Campaigns & Brand

Awareness Relationship Management & Stakeholder

Project Management/Program Engagement

Development Proactive Problem Solving & Risk

Creative Visionary for Content & Management

Design Budgeting & Contract Negotiation

Social & Interactive Media

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PROFESSIONAL EXPERIENCE

FREELANCE MARKETING CONSULTANT - Watertown, MA - 07/2011 to present

. Developed and implemented new promotional sales and marketing strategies

for small business to increase corporate revenue streams by more than

200%, via Google AdWords campaigns, Social Media outreach, website

redesign, and e-commerce integration.

. Conducted market analysis and provided recommendations for additional

fund raising strategies, including leveraging partnerships with local

corporations and national breast health organizations.

. Conducted a comprehensive operational marketing overhaul for a large

vision care provider ($14M revenue), including inventory audit, budget

reallocation, and cohesive branding across all six (6) business

locations.

EDENRED USA - Newton, MA - 10/2012 to 6/2014

MARKETING MANAGER

. Built and managed a dynamic and talented marketing team, including

specialties in Interactive Design and Content Management, to support the

development and execution of marketing strategies that drove new B2B

business and increased engagement with existing customers.

. Identified and leveraged a multidisciplinary marketing approach to

identify key market segments, improve brand positioning, and refine

messaging and communications including; corporate rebranding build-out

with new identity (name, logo and url) and branding guidelines, goals and

objectives, full website design from concept to launch, and new suite of

print and promotional materials.

. As part of a company-wide improvement initiative, made recommendations

for solutions that could decrease operational inefficiencies, increase

revenues, improve customer retention and satisfaction, expand market

penetration and position the company as industry experts.

. Partnered with various departments across the organization to develop

short and long term marketing plans designed to leverage internal

knowledge, improve customer engagement, and build awareness of company

products.

. Fully accountable for marketing budget including budgeting, contract

negotiation, and vendor pricing.

. Conceptualized, developed and designed marketing materials, in compliance

with multiple corporate branding guidelines (both international and

corporate partners) and banking compliance standards (Bancorp and

MasterCard).

. Communicated creative and technical concepts, strategies, trends, and

metrics to both technical and business audiences.

. Actively engaged in current technological and creative developments, in

order to stay current on interactive trends, best practices, and digital

experiences.

DILON DIAGNOSTICS - Newport News, VA - 02/2007 to 07/2011

PRODUCT MARKETING MANAGER

. Clearly communicated company vision and relayed consistent corporate

messaging to a varied set of audiences including employees, customers and

industry leaders through brand team partnerships, community outreach

initiatives, marketing and sales collateral, PR campaigns, online media,

and professional trade shows and events.

. Championed the establishment of a strong social media presence in mediums

such as Facebook, YouTube, LinkedIn, Twitter, etc., earning the buy-in of

key executives with a well-defined marketing strategy, and recommending

the use of a social media dashboard to centralize, monitor and control

information flow, streamline track reporting and minimize the internal

resources required for implementation and upkeep.

. Established quantifiable performance metrics, setting baselines and

benchmarking ROI's, for previously unaccounted marketing expenditures and

ill-defined success parameters, in order to reduce cost spending and meet

budget objectives, and determine the current success of marketing

programs and initiatives.

. Exploited previously underutilized marketing tools such as MightySite

Content Management System (CMS) and Vocus PR software to decrease

reliance on external agencies and reduce the number of monthly billable

hours by as much as 20%.

. Developed marketing, sales and launch plans for new diagnostic medical

imaging products, actively participating in management-level meetings and

cross-functional trade-off decisions for development and rollout

execution, with generated sales of $1 - $3.5 million.

. Instituted automated online tracking and reporting mechanisms to maintain

a pulse on brand visibility, public relations programs, competitive

awareness and current market trends.

. Served a key role in the analysis of multisite clinical research data and

development of support materials for peer-reviewed papers, industry

publications, abstracts and presentations.

. Supported post-launch cost reduction initiatives and change/tactical

recommendations for product optimization, providing ongoing customer

feedback reporting and analysis for existing product lines.

. Produced and facilitated national physician user group meetings,

conducted customer focus groups, managed Physician Speakers' Bureau,

performed on-site private practice and hospital facility site visits, and

executed customer surveys to determine and support customer needs, and

opportunities for new features/ products/services and increased market

share.

CUSTOMER RELATIONS MANAGER

. Spearheaded the establishment of a new Customer Service department that

included the development of policies, procedures, training initiatives

(technical presentations, clinical case studies, literature reviews and

hands on labs), managing a team of 5 field service engineers, and

directly supporting long-term strategies for a nationwide direct sales

team and distributor network of 22 sales professionals, 4 clinical

specialists and more than 100 customers.

. Solely responsible for performing customer life-cycle management,

reporting to the VP of Sales and Service, covering initial sales contact

through order fulfillment, installation, training, and support,

utilizing FileMaker Pro and V-Tiger Customer Relationship Management

Systems (CRM).

. Interfaced with manufacturing, engineering and R&D to gain working

technical knowledge of company products and services in order to address

clinical and technical customer inquiries using direct remote system

diagnostics.

. Led and motivated cross-functional teams, cultivating a proactive

planning environment, with team members who were not under the direct

line of supervision: Improving productivity, increasing team morale and

reducing time spent addressing reactive workloads.

. Managed customer complaint and resolution process, in accordance with

ISO 13485 standards and processes, dispatching and delegating technical

internal resources to address customer needs and resolve critical

situations as required.

THE CENTER FOR INNOVATIVE TECHNOLOGY (CIT) - Newport News, VA - 08/2004 to

02/2007

ASSOC. DIR. OF BUS. DEV.; MARKET RESEARCH ANALYST; CLIENT SERVICES

COORDINATOR

. Secured and diversified CIT's funding streams by developing and

maintaining a strong alliance network with state-wide colleges and

universities, federal laboratories, government agencies, corporate

partners and other local nonprofits, leveraging resource sharing, as

well as exploring federal grant and contracting opportunities.

. Directly supported the VP and Managing Director of the Consulting

Services Group fulfilling contractual obligations to government and

corporate partners, and business consulting support services as part of

a state-wide entrepreneurial network with approximately $1 million in

value-add services.

. Served as a consulting team member for client solutions providing

detailed analytical reports with total available markets, market caps,

competitive landscapes, product feasibility, intellectual property

analysis, SWOT and GAP analysis, and proposed business solutions.

EDUCATION

MASTER OF SCIENCE, Neuropsychology, BACHELOR OF ARTS, Psychology, 2001

2003 University of Maine, Farmington, ME,

University of Hartford, West 3.94 GPA,

Hartford, CT, 3.96 GPA, Magna cum Magna cum laude

laude

PROFESSIONAL DEVELOPMENT COURSEWORK

LEADERSHIP MANAGEMENT KNOWLEDGE SKILLSET DEVELOPMENT

Excelling as a Manager or Supervisor Salesforce.com Certified Administer

Training

Supervisory Skills for Women HubSpot Inbound Marketing Strategies

Managing Off-Site Employees Industrial Sterilization for Medical

Performance Reviews & Goal Setting Devices (AAMI)

Effective Discipline & Termination Accreditation Council for Continuing

Delegating to Employees Medical Education (ACCME) Guidelines &

Behavioral Interviewing Skills Requirements

Intermediate and Advanced Microsoft

PROJECT MANAGEMENT Excel 2007

Fundamentals of Successful Project

Management

Managing Multiple Projects

New Product Development

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COMPUTER SKILLS

Operating Systems (Windows, Apple, Linux), Microsoft Office (MS Word,

Excel, Visio, PowerPoint, Outlook, SharePoint), Adobe (AcrobatPro,

Photoshop), CRMs (FileMaker Pro, Vtiger & SalesForce), PR (Vocus, PR

NewsWire, BusinessWire, Lightning Releases), CMSs (Adobe Creative Cloud,

Constant Contact, HubSpot, WordPress and MightySite), Marketing Analytics

(Google AdWords & Analytics, HubSpot), Webinars (GoToMeeting, Join.Me),

Survey Tools (Remark Web Survey, Survey Monkey, Constant Contact), Social

Media (FB, YouTube, LinkedIn, Twitter, Foursquare, Pinterest, Vine, Digg),

Web Browsers (Chrome, IE, Mozilla, Safari).

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PROFESSIONAL ASSOCIATIONS & COMMUNITY AFFILIATIONS

Greater Boston Intergenerational Choir (2013-2014)

Beyond Boobs, Breast Cancer Support Organization, Event & Marketing

Volunteer (2011-2012)

Leukemia & Lymphoma Society, Campaign & Event Volunteer (2007-2008)

Hampton Roads Technology Council, Events & Membership Committee Member

(2004-2007)

SensorsGov National Conference, Planning Committee Member (2004-2005)

Big Brothers Big Sisters, Volunteer (1999-2001)

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