Marketing Manager

JO-ANNE KERN *******@*****.***

**** ********* ***** 352-***-****

Spring Hill, FL 34608

SUMMARY

High-performance, dynamic Marketing Manager with outstanding experience in campaign design and deployment,

market analysis, database mining, project management and B2B and B2C direct marketing in the highly competitive

publishing industry planning. Well-honed ability to execute and deliver high quality integrated marketing

communications tools on time, on budget, against strategic goals and tight deadlines. Major accomplishments and

strengths include:

Created, designed, launched and tracked innovative, effective marketing programs that increased revenue,

exposure and branding for full product life-cycle in direct and email marketing.

Skilled in the full range of marketing activities from developing content to market analysis and product / services

launch to staff development and performance management.

Proven multi-tasker known for attention to detail, exceptional organizational skills and an impeccable client-

centric approach delivered with a sense of urgency, accountability and integrity.

Notable communication, interpersonal and relationship management skills.

PROFESSIONAL COMPETENCIES

Budget Management Marketing / Promotions Telemarketing

Digital Content / Marketing Team Building Staff Training

Direct Mail & Digital Marketing Problem Resolution Forging Relationships

Vendor & Broker Management Negotiating Global Marketing

EXPERIENCE

PRUDENTIAL FINANCIAL SERVICES, NEWARK, NEW JERSEY 2014

Marketing Specialist

Created communications to update financial professionals regarding new products available.

Assisted company marketing managers in coordinating and integrating various marketing activities.

Prepared packages for various conventions included collateral material and other items

Created database in Access for Prudential Financial Agencies.

EAGIL FINANCIAL GROUP, WOODCLIFF LAKE, NJ 2013

Eagil Financial Group is a privately owned and independent national financial services company.

Account Coordinator Executive

Business Development – created leads so the Advisers at Lincoln Financial Group could acquire appointments

Contacted CEO's and managed Lincoln Financial Advisers appointment calendar.

Researched companies for additional leads.

CHANNEL ONE NEWS, New York, NY 2013

Channel One News is a digital content provider that encourages young people to be informed and digital-savvy.

Marketing Project Manager

Developed, implemented, tracked and analyzed targeted direct response marketing campaigns across-channels, with

emphasis on email, direct mail, and telemarketing that supported business growth objectives.

Coordinated with Graphic Designer to send the correct material to Exhibits.

Reviewed flip charts for accuracy of data and ease of use by teachers in classroom settings.

Scheduled phone installation appointments for FYF program.

Created database in Access for website leads.

MARQUIS WHO’S WHO, New Providence, NJ 2011

Marquis Who’s Who, LLC, publisher of Who’s Who in America® and Who’s Who in the World®.

JO-ANNE KERN *******@*****.*** Page Two

Direct Marketing Manager (Contract)

Cross-channel marketing campaigns with focus on email and direct mail to facilitate rigorous growth targets

Created, executed, tracked and examined targeted direct response cross-channel marketing campaigns with focus

on email and direct mail to facilitate rigorous growth targets.

Formulated and implemented all mail plans and list segmentation strategies for direct mail, library lead generation

and complex e-mail new name acquisition campaigns with over 200 lists per e-mail campaign.

Captured $50K in savings by developing RFPs for list brokers, managing multiple brokers, generating new list

strategies for testing beyond broker recommendations, and tenaciously negotiating reduced cost per thousand

(CPM) rates.

Managed merge / purge process and vendor relationships to ensure accurate campaign execution.

KAPLAN TEST PREP & ADMISSIONS, New York, NY 2010

Kaplan provides higher education programs, professional training courses, test preparation materials and other

services for various levels of education. It is a wholly owned subsidiary of the Washington Post Company.

Manager, Database Marketing (Contract)

Created, planned and executed campaigns for 1.5 million pieces of mail in five different test areas to parents and

students nationwide.

Revised merge / purge priority ranking for prospecting campaigns, giving purchased lists and test lists higher

priority ranking over compiled lists, thereby increasing results.

Slashed more than $10K in additional fees for outside list selections by introducing new list broker.

Decreased size of the nixie file 50% by analyzing and creating smaller file for each product group to reduce

merge / purge costs.

WOLTERS KLUWER / ASPEN PUBLISHERS, New York, NY 2009

Wolters Kluwer is a global information services and publishing company.

Senior Promotions Manager

Capably managed over 65 legal publications in nine practice areas using direct mail.

Planned and executed 1.5 million direct mail pieces per year to lawyers nationwide.

Boosted mail quantity and revenue by 25% in Business Entities practice area by retesting back list titles.

Increased ROI 30% by creating and launching two new catalogs in Construction practice area.

PRENTICE HALL DIRECT / PEARSON EDUCATION, Paramus, NJ 2002

Prentice Hall is a major educational publisher owned by Pearson PLC.

Senior Marketing Manager (1999 – 2002)

Managed over 400 grade K-12 supplemental education books in 10 categories, using catalogs, decks, Internet and

telemarketing. Honored with Employee of the Year award.

Analyzed and prepared quarterly budget for all categories generating over $14M in revenue.

Grew revenue 22% by enhancing telemarketing Inbound Upsell Program and Upsell Program to hotline buyers.

Devised and executed plan for 18 million direct mail pieces per year to database of over six million K-12 teachers

across USA and Canada.

Created and launched six new catalogs in addition to elementary and secondary catalogs already in publication.

Researched and recommended new list ideas and premium ideas for each catalog.

Delivered training on SQL, Business Objects and Market Planning for 20 staff across three marketing groups.

EDUCATION

MBA, Marketing, Long Island University, Sparkill, NY Phi Delta Kappa

MA, Teaching Education, St. Thomas Aquinas College, Sparkill, NY

BS Marketing, St. Thomas Aquinas College, Sparkill, NY

COMPUTER SKILLS

Microsoft Office Access, Word, Excel, PowerPoint, CRM; Business Objects; SQL

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