Marketing Communications Director
Resume:
PATRICIA LONG CLEMENTS
*** ***** ******, *******, ******** 20170
***********@*****.***
~ STRATEGIC MARKETING COMMUNICATIONS, DIRECTOR ~
QUALIFICATIONS PROFILE
Creative, motivated and seasoned professional, powered with broad-based years of experience in the field of marketing, corporate
communications, and account management. Demonstrate in-depth knowledge of the latest advances in digital and social media for effective
communication, including online communities, search engine optimization, and other digital marketing tools. Empowering leader, adept at
building brand awareness, developing new strategies and promoting favorable company’s image to exceed targeted goals. Empowering manager, who
excel delivering presentations, negotiating contracts and utilizing lead generation approach to achieve solid bottom line results. Accustomed
to establishing and cultivating long-term quality customer relationships by providing innovative solutions and guaranteeing clients’ total
satisfaction. Detail-oriented with proven effectiveness to multitask in a fast-paced and globally competitive environment.
CORE COMPETENCIES
- Marketing, Media, and Public Relations - Project Management and Operations
- Pre-RFP Communications Program - Corporate Communications and Messaging
- Social Media Integration - Leadership, Training, and Team Building
- New Product and Market Expansions - Multimedia Design and Brand Management
- Online Strategies and Campaigns - Competitive Market Analysis and Research
- Corporate Civic Engagement - Outstanding Presentation and Negotiation Skills
EMPLOYMENT HISTORY
DIRECTOR OF MARKETING COMMUNICATIONS - SALIENT FEDERAL SOLUTIONS, FAIRFAX, VA 2012–PRESENT
Masterfully lead all initiatives to revolutionize corporate brand and business using an agile disciplined repeatable process. Manage
corporate communications departments and public relations reporting to the CMO of a $250M international federal information technology,
training, engineering and analytics services company. Facilitate communication and understanding of business goals and strategies at all
levels of an organization. Administer the marketing, communications, brand, social media, media relations, executive communications, internal
information, community relations, graphic design, tradeshows, sponsorships, and partnerships. Proactively take full advantage of the social
technologies to increase visibility of the company as more appealing, relevant, and connected to the community. Gain loyalty and trust of
customers, employees, and media relations by ensuring their utmost satisfaction. Maintain frequent interaction with executives to measure
goal achievement and determine areas of improvement.
Notable Achievements:
- Increased overall traffic increase of 33.68% in January 2013 through seamless revision of 2.0 website and subsequently launching the
new 3.0 website in November 2012, offering more flexibility, robust features, and search engine optimization
- Named as one of Forbes Most Promising Companies; Induction, Brad Antle, President and CEO, Wash100; Winner GovCon Contractor of the
Year ($75-300M); Finalist in the ACG Corporate Growth Awards for Dealmaker of the Year and Private Equity Deal of the Year; and Finalist
Helios Apollo Awards
- Instilled community commitment and visibility through frequent collaboration with contractors to share relevant expertise to the
industry including: ACG, ACT/IAC, IASA, INSA, NVTC, NDI, TechAmerica, and others
- Support our community by giving back locally and world-wide
- Achieved significant improvement in LinkedIn impressions to 70,000, Twitter followers to 298, site visits to 86,000, and new visitor
acquisition from social media to approximately 32%
- Increased brand equity, promoted recognition in marketplace, and accelerated industry relationship from 225 in 2012 to 345 in 2013
- Played a vital role in building the Marketing Department from scratch through demonstration of strong work ethic
- Drove all efforts to create opportunities to position Salient as expert resource for national and local news for personal security
clearance, cyber security, mobility, agile, data analytics, and training
- Successfully secured interviews and story ideas to local and national media outlets such as New York Times, Wall Street Journal,
Washington Post, Washington Executive, Washington Technology, Gov/Mobile, Fox News, Voice of Technology, C4ISR Journal, GCN, Tech Decisions,
E-Commerce, AOLGOV, Channel 4 News, IEEE, Bloomberg, Defense News, and GovConWire
- Exhibited superior talents in creating scalable, repeatable codified approach for effective communication strategy to achieve solid
alignment with company values
- Conceptualized and implemented communication program supporting company M&A, resulting in efficiency with executives, internal teams,
and highly favorable image among media
- Initiated the development of process and best practice in place for the establishment of the Marketing Communications Group with
repeatable tools that allowed the team to be efficient aligned to diverse business needs
- Integrated social media channels to optimize and maximize awareness and thought leadership for Salient through various channels such
as Twitter, Facebook, and LinkedIn
- Earned commendation for securing conference briefings with Tom Grant and Diego Lo Giudice, Forrester Research, Tech Decisions,
Business Insurance, Insurance Technology, and IT Business Edge… to name a few
- Designed a proactive public relations roadmap that increased corporate credibility and thought leadership, which resulted in specific
requests for opinion editorial and feature articles
PRINCIPAL, STRATEGIC MARKETING COMMUNICATIONS INTEGRATION - SRA INTERNATIONAL, INC. FAIRFAX, VA 2004–2012
Directed and coordinated day-to-day operational aspects of a $1.6B global Federal IT provider with 6,000 employees supporting government
clients in civilian, defense, health, intelligence, law enforcement, and homeland security. Worked cross functionally to formulate cohesive
innovative marketing strategies and campaigns to increase brand awareness and elevate sales using force multiplier approach. Conducted sales
forecasting and strategic planning to ensure the sale and profitability of products and services, while analyzing business developments and
monitoring market trends. Managed staff to develop their competencies and achieve their maximum level of potential. Built and cultivated
long-term quality relationships with clients to provide total satisfaction as well as to generate sales and new business opportunities.
Created effective marketing strategy and tactics to promote offerings and products in the capability areas such as Enterprise Resource
Planning, BI, Cyber, Health, Mobile IT and Knowledge Management. Provided expert oversight in the implementation and deliverables toward
fulfillment of business objectives. Mentored and trained teams in developing tools, tracking products in the go-to market stages and
monitoring offerings in the GTM stages. Promoted favorable public image for the company and bring awareness to generate new business.
Notable Achievements:
- Initiated the development and implementation of ERP and Products Go-To-Marketing Plans to increase awareness and accelerate sales
growth and through marketing efforts grew ERP Practice from $16M to $98M in five years
- Expanded customer base by delivering informative presentations and campaigns, including value proposition to the strategic market
segments for Health Care, Civil, Defense, Intelligence and specifically to potential clients
- Program Manager for creation and integration of marketing campaign strategy, tactics, and solutions for $30M Fraud, Waste & Abuse
Company program to support core business units and build thought leadership
- Drove clear messaging and thought leadership with multi directional resulting in powerful competitive advantage
- Generated significant savings for the company by conducting comprehensive research and building awareness internally to cross sell
and lead teams capable of carrying responsibilities of the department strategic goals
- Utilized an inbound approach of marketing at low cost and with high ROI through ERP Newsletter
- Optimized operational efficiency to save time and to better meet customers’ needs
- Piloted repeatable processes, such as Kick Start Strategy, GTM Playbook, Marketing Audit, Campaign Process, Project Tracking,
Conference Tracking and WBS resulted in increased productivity among teams.
- Diligently managed new business initiatives and implemented online Go kit platform with increase of 80% downloads
- Expedited the process in developing product and increased sales for each product line via force multiplier approach
- Generated sales through development of a process that combined campaign marketing inbound efforts with lead generation
- Directed conferences and integrated messages under budget though managing milestones and vendors closely
- Attended network Conferences and seminars such as AGA, Oracle Federal Forum, Federal Computer Week and IBM
- Seamlessly launched (4) new products on time leveraging automated tools institutionalized over one year
- Developed marketing campaigns, tools and messaging including a process to streamline efficiency over multiple departments
- Devised metrics to measure the success of campaigns to determine ROI on marketing initiatives
CONSULTANT: MARKETING DIRECTOR, PROJECT MANAGER AND PUBLIC RELATIONS - MORTGAGE BANKERS ASSOCIATION OF AMERICA / LENDER TECHNOLOGIES
CORPORATION / VIVICO, WASHINGTON, DC / VIENNA, VA 2001–2004
Provided expert advice and marketing support to various departments, such as meetings, publications, web development divisions and IT teams.
Created a favorable public image by developing corporate branding and managing marketing, schedules, budgets and business solutions. Applied
dynamic leadership talents to IT teams, vendors and staff.
Notable Achievements:
- Commended for creating exquisite marketing materials pertaining to corporate solutions and services offered
- Made major contribution in the design of corporate brochures, direct mail, e-newsletters and exhibit booths
- Entrusted to facilitate sales presentations, public relations and seminars
- Greatly surpassed quota by 100% within the first three months through innovative sales strategy
- Rendered high level of assistance to MBA Online program (www.mbaa.org), Lender Careers program (www.lendercareers.com) and Shop MBA
(shop.mbaa.org) e-commerce program
- Simultaneously managed numerous marketing projects and oversaw the development of marketing materials
CREATIVE DIRECTOR - CIRCLE.COM/ARNOLD WORLDWIDE (ADVERTISING COMPANY), MCLEAN, VA 1999–2000
Masterfully led all initiatives to complete all projects under time and budget constraints. Instructed clients on the latest market trends
and methods and solidified profitable relationships to generate referrals and increase sales. Spearheaded and mentor staff of creative
professionals and designers to achieve their maximum performance level. Pivotal in developing and managing strategic marketing campaigns for
major national brands. Devised and developed marketing plans supporting clients’ business models.
Notable Achievements:
- Received numerous client performance letters and project bonus awards
- Regarded as the integral part of new strategic business development group, which generated $4M revenue
- Earned distinction as a lead member of business development unit, accountable for lead generation and up-selling to existing clients
- Originated division’s vision and strategy and articulated the strategy behind creative concepts to staff and client executives
- Appointed as interim chief marketing officer (CMO), responsible for developing new internal corporate identity programs, marketing
strategies and sales tools
PRIOR WORK EXPERIENCE
CORPORATE COMMUNICATIONS SENIOR MARKETING SPECIALIST - THE MITRE CORPORATION DBA MITRETEK, MCLEAN, VA 1990–1999
- Recognized as “Outstanding Employee” MITRE from 1995 to 1999 (top rating)
- Obtained the National APEX Publication Excellence Award in 1992, 1994, 1997, 1998 and 1999 (for creative presentation of corporate
annual reports and other collateral materials)
- Achieved Special Recognition Mitretek Award in 1999
- Recipient of Vice President’s Distinguished Accomplishment Mitretek Award in 1998
- Honored and received the Superior Design and Project Management MITRE Award in 1994
- Attained Distinguished Directors Accomplishment MITRE Award in 1993
ART DIRECTOR - CREATIVE TECHNOLOGIES, INC., FAIRFAX, VA 1987–1990
- Displayed unsurpassed expertise in creating layouts for audio-video presentations, producing single and multi-projector genigraphics,
designing trade booths and exhibits and preparing corporate identity programs
JUNIOR ART DIRECTOR - RJR NABISCO, WINSTON-SALEM, NC 1985–1987
- Chosen as one of the four lead designers of the “Joe Camel” advertising campaigns team
- Created unique layouts for both print audio-video/multimedia presentations
- Exemplified keen expertise in producing storyboards and concepts for all media, including print, trade booths/exhibits and RJR
Corporate Identity programs
EDUCATION
BACHELOR OF FINE ARTS, Commercial Design/Marketing (Graduated with honors)
- Radford University, Radford, VA
PROFESSIONAL TRAINING
Green IT and Smart Energy: 2011 Valuation and Investing (10) Video Course: 2011
Venture Capital and Capital Markets (8) Videos Course: 2011
George Washington University SRA Project Management Training: 2008
Bright Talk–Marketing and Management tools Hotspot Blog–Social Media for Internet Marketing
TECHNICAL PROFICIENCY
Microsoft Office Suite: Word, Project, Outlook, Excel, PowerPoint Adobe Creative Suite: Photoshop, PageMaker, Illustrator
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