Marketing Director
Resume:
MICHAEL A. LOSEE
**** ****** **** *******, ** ***16
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Professional Summary
Versatile advertising professional with over 20 years of experience in agency and media
environments. Background includes extensive branding and account management expertise in
a variety of B2B and B2C categories including healthcare, finance, insurance, manufacturing,
recreation, economic development, tourism, education, technology and retail.
Excels in cementing client relationships, leading account teams to success, and developing
winning communications solutions. Demonstrates initiative, vision, and skillful execution of
brand strategy and marketing initiatives, resulting in a proven record of surpassing company
and client objectives.
Strengths include:
Brand strategy Integrated marketing
Account management Public speaking
Client acquisition and development Team leadership
Professional Experience
Director of Healthcare Marketing
Snitily Carr Advertising Agency, Lincoln, NE – 2010-present
Overview:
• Direct all operational initiatives for agency’s healthcare division including budgets, strategic
planning, account management, client acquisition and retention strategies.
• Lead all healthcare client acquisition pursuits including proposals, presentations, pitches,
industry speaking, client outreach, and strategic relationship marketing activities.
• Manage account teams and oversee new client strategy, branding initiatives, digital and
traditional campaigns, and projects to assure agency and client objectives are met.
• Establish and maintain key client relationships for business growth and account success.
• Collaborate with all agency departments and ownership to achieve overarching company
goals and objectives.
Key Healthcare Accounts:
• Catholic Health Initiatives of Nebraska, Saint Elizabeth Regional Medical Center, Nebraska
Heart Institute, Madonna Rehabilitation Hospital, Good Samaritan Hospital, Saint Francis
Medical Center, Health Connections, Avantas, and National Research Corporation.
Notable Accomplishments:
• Initiated and grew healthcare vertical to largest revenue category within the agency.
• Elected to State Healthcare Marketing Chairmanship and awarded speaking and leadership
roles at National Society for Healthcare Strategy and Market Development.
• Secured over one million dollars in public relations value for agency via speaking
engagements, media relations, industry engagement, and board activities.
• Led strategy and campaign implementation of State Department of Health and Human
Services account to accomplish landmark passage of Clean Indoor Air Act.
Account Executive / Marketing Manager
Snitily Carr Advertising Agency, Lincoln, NE – 2000-2010
Overview:
• Executed all activities associated with Account Executive, Account Supervisor, Account
Director, and Group Account Director roles and responsibilities.
• Led all business development activities for client acquisition in key industries including
healthcare, economic development, manufacturing, retail, recreation, sports, higher
education, technology, financial, and insurance.
• Managed account teams and coordinated client strategy, branding initiatives, integrated
campaigns and projects to assure agency and client objectives are met.
• Initiated and directed the implementation of core agency communications materials and
client acquisition and retention strategies.
• Established and maintained key client relationships for account growth and success.
Key Accounts:
• Goodyear, adidas, Gallup, Nebraska Health and Human Services, Allstate, Cornhusker
Bank, Colorado Rockies, New York Yankees, Florida State University, Cabela’s, Nebraska
Department of Economic Development, and Woodmen of the World.
Notable Accomplishments:
• Generated top percentage of active accounts within the agency.
• Maintained highest account retention rate across all agency categories.
• Initiated and assisted in development of agency strategic business plan resulting in a new
model that has accounted for 25% increase in agency growth.
Internet Advertising Manager
Cox Communications, Omaha, NE – 1998-2000
Overview:
• Directed all advertising sales initiatives of digital media products.
• Managed sales team to exceed department revenue objectives.
• Trained and managed account executives and digital support teams.
Key Industries:
• Automotive, Real Estate, Financial, Retail, Restaurant, Employment, Healthcare.
Notable Accomplishments:
• Obtained highest profitability level among all national divisions.
• Established first digital marketing program within the regional division.
Advertising Account Executive
Time Warner Communications, Lincoln, NE – 1992-1998
Overview:
• Managed business development activities for cable network advertising.
• Created and managed network promotions, packaging and sale strategies.
• Provided training on Nielsen and market segment research programs.
Key Industries:
• Automotive, Recreation, Real Estate, Financial, Retail, Restaurant, Healthcare.
Notable Accomplishments:
• Surpassed all quarterly and annual revenue targets.
• Developed new revenue streams with initiation and development of local sports program
and company website.
Advertising Account Executive
Omaha World-Herald, Omaha, NE – 1988-1991
Overview:
• Managed business development activities for newspaper advertising.
• Developed marketing strategies, client proposals and presentations.
• Established and initiated co-op advertising programs for clients.
Key Industries:
• Automotive, Real Estate, Employment.
Notable Accomplishments:
• Grew division territory from smallest revenue producer to largest.
• Surpassed all quarterly and annual revenue targets.
Education
Master of Arts in Mass Communications
Emphasis in Interactive Marketing
University of Nebraska-Lincoln – May 2002
Bachelor of Journalism in Advertising
Minors: Marketing, English and Economics
University of Nebraska-Lincoln – May 1988
Professional Activities and Associations
Nebraska Healthcare Marketers Board of Directors – Vice President, President Elect
Nebraska Department of Health and Human Services Board of Pharmacy – Public Member,
Secretary, Vice Chair
Society of Healthcare Strategy and Market Development – Digital Task Force Board,
conference presenter
Safe Kids Coalition – Board of Directors
Lancaster County Health Department Diabetes Prevention Program – Steering Committee
Healthcare Marketing Associations – Iowa, Kansas, South Dakota, Kansas City
Owner/Publisher – High school sports magazine and website
Substance Abuse Action Coalition – Steering Committee
Guest lecturer and presenter – Universities and professional associations
Honors and Awards
Award of Appreciation – Central College Health Association, 2012
Outstanding Performance Award – Snitily Carr, 2001, 2002, 2004, 2005
Award of Service – Lancaster County Health Department, 2004
President Award for Public Service – HBAL, 1996
Outstanding Sales Achievement Award – Omaha World-Herald, 1990,1991
Outstanding Public Speaking Award – Omaha World-Herald, 1991
Practitioner and Presentation Experience
American Advertising Association
American Marketing Association
Boston University School of Public Health
Central College Health Association
Chambers of Commerce – Omaha, Lincoln, Columbus
Doane College
Institute of Food Technologists
International Association of Business Communicators
Mid-America Cable Association
Mid-America Telcom Showcase & Seminar
Missouri Telecommunications Association
Minnesota Telecommunications Association
Nebraska Hospital Association
Nebraska Telecommunications Association
Public Health Association of Nebraska
University of Nebraska-Lincoln
Wayne State College
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