Social Media, Public Relations, Online Media, Event Planning
Resume:
Erika Hardison
Inwood, NY **096
*****.********@**.***.***
Education
Long Island University – Brooklyn, NY - Bachelor of Arts in Journalism May 2014
Professional Experience
Travel Channel, New York, New York Sept.2013 – Dec. 2013
Public Relations Intern
• Organized and filed press clippings daily
• Researched niche markets that related to the station’s talent for PR opportunities
• Executed media training sessions with mock media questions to strengthen talent’s talking points
• Created new online and independent media lists for fresh PR opportunities
• Created pitches and expanded opportunities to draw interest to non priority shows
• Assisted in day-to-day administrative activities with PR coordinator which included but not limited to; tracking and
updating invoices, updating VP’s calendar and appointments and tracking inventory of premiums and swag
• Assisted in media tours for network’s premiere shows
• Managed non priority shows
Second Skin LLC, Brooklyn, New York Dec. 2012 – Aug. 2013
Fashion Production Assistant
• Corresponded with overseas factories to follow-up production protocols
• Data Entry
• Maintained swatch book for references
• Organized ship documents and labels
• Managed online database for company’s buyer, Target
• Acted as a liaison between fashion production manager, technical team and overseas warehouses
Stagnito Media, Jersey City, New Jersey June 2012 – Nov. 2012
Online and Social Media Intern
• Managed several of the media group’s leading B2B food industry social media platforms
• Created weekly Excel reports to track social media growth
• Created and maintained new platforms (Pinterest) for each of the B2B magazines’ account.
• Covered industry related events while recapping events live on social media platforms
• Created monthly social media strategies and implemented cross-platform integration
• Drafted newsletters for retailers, grocers, c-store owners and brands to increase social engagement
• Analyzed social media growth with Google Analytics and Google Alerts
• Wrote daily assignments AP style
Maxim Hygiene, Roslyn Heights, New York June 2011- Dec 2011
Public Relations and Social Media Intern
• Managed and updated social media platforms such as Twitter, Wordpress and Facebook
• Researched the market for affiliates to monetize the company’s products and created a larger media visibility while
researching media outlets that has similar demographics
• Created monthly press Excel reports to keep track of press clippings
• Optimized Google Alerts to stay on track with mentions about the company
Freelance Publicist, New York, NY Jan. 2010 –Dec 2012
• Wrote press releases and pitched clients to various media outlets
• Created media platforms such Tumblr while integrating social media sites like Facebook and Twitter
• Sought and obtained appropriate sponsorships
• Planned special events for various clients including red carpet events and birthday parties
• Ghost wrote client's blogs to connect with their fans/publics and maintain media attention
• Provided image consultation services for professional athletes
• Executed media training and media etiquette skills
• Landed and secured media with bloggers, online, local, regional and national media outlets.
Computer: Microsoft Office, (Word, Excel, PowerPoint) Mac and PC programming, Cision Point, Lexis Nexis,
Snipping Tool, CMS management, Photoshop, InDesign, email management, basic HTML
Language: Basic knowledge of French
References and clips available upon request
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