MIGEL KRISTIAN DENISON A. MARZOÑA

Caballero St., Town & Country North, Marilao,

Bulacan, Philippines 3019

Email: acexlr@r.postjobfree.com

Mobile Number: +63-917-***-**-**

OBJECTIVE

Position in procurement where years of experience in sales will add value to operations.

PERSONAL DATA

Nationality: Filipino Weight: 175 lbs.

Nickname: Mikko

Legal Status: Married Religion: Christian Languages: English and Filipino

Height: 5’10”

Birth Date: April 15, 1985

WORK EXPERIENCE

SPECIAL MARKET EXECUTIVE

Coca-Cola FEMSA Philippines – Roosevelt Sales Office

Roosevelt Ave., San Francisco Del Monte, Quezon City

October 2013 – present

Responsible for overall management of the total assigned Geography to ensure that profitable sales Volume;

>Manage Key Accounts (Supermarkets, Hotels, Restaurants, Canteens, Schools, Petrols, Convenience Stores,

and Commissary outlets)

>Check execution in trade.

>Conduct weekly review meetings

>Lead Team in developing, implementing, and monitoring Business Programs & Promotions.

>Ensure all company equipment are well accounted.

Business Development;

>Responsible for attaining sales volume targets for my assigned area.

>Collaborates with Account Specialists

>Continuously looks for market opportunities during field visits.

>Conduct Stores and Operational Audits.

>Responsible for the efficient management of Accounts Receivables, Corporate Trade Credit Policies, Account

Verification and Collection Efficiency levels.

People Development;

>Regularly sets Goals and strategies to achieve overall business objectives.

>Improve people capabilities.

Route to Market

>Validates route and coverage, recommends improvement as per market data.

Classified - Internal use

FIELD SALES MANAGER

Coca-Cola FEMSA Philippines – Roosevelt Sales Office

Roosevelt Ave., San Francisco Del Monte, Quezon City

May 2012 – October 2013

Responsible for overall management of the total assigned Geography to ensure that profitable sales Volume and

RED parameters are achieved:

>Manage Dealers (MEP’s and MLP’s), FE Wholesalers and Core outlets (TFO and Sari-Sari Stores).

>Coach the Red Specialist (Train the Trainer) and the General Sales Executive.

>Conduct weekly review meeting with RS’s & GSE’s to track performance and draw out plans to achieve goals.

>Lead Team in developing/ implementing & monitoring Business Programs & Promotions.

>Conduct Visits/ Business reviews in major accounts (w/ GSE’s), MLPs (w/ RS’s).

>Ensure all company equipments are well accounted & collaterals are properly used.

Business Development;

>Responsible for attaining sales volume targets for his assigned Territory.

>Responsible for achievement of RED metrics for his assigned Territory.

>Develops Territory & MEP/MLP business and operational plan to achieve volume and RED targets.

>Conducts Quality Period Objectives Development & Deployment System (PODDS) with RS’s & GSE’s at start

of each period.

>Continuously looks for market opportunities during field visits.

>Conduct Stores and Operational Audits (GSE/RS areas).

>Responsible for the efficient management of Accounts Receivables, Corporate Trade Credit Policies, Account

Verification and Collection Efficiency levels.

People Development;

>Regularly sets Goals and strategies to achieve overall business objectives for GSE’s, RS’s and WSE’s.

>Trains RS’s on PDCA (Plan/Do/Check/Act) Work Process.

>Collaborates with Sales Force Effectiveness Manager on training plans/directions.

Route to Market

>Validates route sequence and coverage in coordination with the RTM group and recommends improvement as

per market data.

DISTRICT TEAM LEADER

Coca-Cola Bottlers Phils. – Roosevelt Sales Office

Roosevelt Ave., San Francisco Del Monte, Quezon City

October 2011 – May 2012

Responsible for overall management of the total assigned District to ensure that profitable sales Volume and

RED parameters are achieved:

>Manage Dealers (MEP’s and MLP’s), FE Wholesalers and Core outlets (TFO and Sari-Sari Stores)

>Coaches Market Developers and Account Developers assigned to MEP’s and MLP’s.

>Conduct weekly review meeting with RS’s & GSE’s to track performance and draw out plans to achieve goals.

>Lead Team in developing/ implementing & monitoring Business Programs & Promotions.

Classified - Internal use

REGION KEY ACCOUNTS EXECUTIVE

Coca-Cola Bottlers Phils. – Roosevelt Sales Office

Calle Obrero Libis, Quezon City

June 2008 – October 2011

>Conduct meetings and provide information regarding the products and services offered by the company.

>Establish rapport by regularly visiting outlets and collaborating with key personnel of strategic accounts to

ensure efficient customer service and effective implementation of programs.

>Identify prospective clients and find ways to associate with them in order to enhance the business.

>Intercede and resolve conflicts while prioritizing client satisfaction.

>Monitor the production, warehousing, and other departments that are directly or indirectly related with the

delivery of goods and services to the clients.

ACCOUNT DEVELOPER

Coca-Cola Bottlers Phils. – Roosevelt Sales Office

Calle Obrero Libis, Quezon City

September 2007 – June 2008

>Penetrate Pepsi Exclusive/ RC Exclusive Outlets and convert them to a Free Enterprise outlet or a Coca-Cola

Exclusive Outlet.

>Plot maps and survey all outlets that carries/sells beverages.

>Review past performance, disclosure of new initiatives and planning of future opportunities.

>Ensure Availability of Coke products to all outlets in the given area.

>Accountable for all Cold Drink Equipments present in the area.

>Activate accounts through posters, display racks, and other merchandising materials.

MARKETING PROFESSIONAL

Toyota Motor Corporation

Aurora Cubao Quezon City

June 2007 – August 2007

>Responsible for all Sales and Marketing Activities.

>Work with the team to achieve target and generate revenue.

>Negotiate with fleet purchasing officers.

>Assists walk-in clients and presents the product’s benefits and advanatages.

Classified - Internal use

EDUCATION

2003 to 2006 Centro Escolar University

Bachelor of Science in Business Administration Major in Management

SEMINARS AND TRAININGS ATTENDED

Field Sales Management Training

2012

Coca-Cola Plant Libis Quezon City

Revenue Growth Management

2011

Coca-Cola Plant Mendiola Manila

Situational Leadership Seminar

2011

Coca-Cola Plant Libis Quezon City

Category Management (Supermarket)

2010

Coca-Cola Plant Libis, Quezon City

Presentation Skills Seminar

2009

Coca-Cola Plant, Santa Rosa Laguna

Order to Cash

2008

Coca-Cola Plant, Santa Rosa Laguna

Accounts Developer Training Seminar

2007

Coca-Cola Mendiola Sales Office, Otis Manila

Marketing Professional Training Seminar

2007

Toyota Motor Corporation, Aurora Cubao

Leadership Training

2006

Centro Escolar University, Mendiola Manila

SKILLS

Proficient in MS Office and other computer applications used for database management, communication, and

reporting.

Excellent in communication and interpersonal skills while maintaining clarity of information.

Efficient in handling stressful and problematic situations with ease.

Results oriented.

Customer service skills, both verbal and written.

REFERENCES

Mr. Ricky Holmes

Sales Manager, Coca-Cola FEMSA Phils.

Mobile Number: 091*-***-****

Ms. Michelle Salunga

HR Manager, Coca-Cola FEMSA Phils.

Contact Number: 091*-***-****

Mr. Ronnie Plaza

Special Market Executive (SME), Coca-Cola FEMSA Phils.

Mobile Number: 091*-***-**-**

Classified - Internal use

Classified - Internal use

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