Sales Customer Service
Resume:
MIGEL KRISTIAN DENISON A. MARZOÑA
Caballero St., Town & Country North, Marilao,
Bulacan, Philippines 3019
Email: *************@*****.***
Mobile Number: +63-917-***-**-**
OBJECTIVE
Position in procurement where years of experience in sales will add value to operations.
PERSONAL DATA
Nationality: Filipino Weight: 175 lbs.
Nickname: Mikko
Legal Status: Married Religion: Christian Languages: English and Filipino
Height: 5’10”
Birth Date: April 15, 1985
WORK EXPERIENCE
SPECIAL MARKET EXECUTIVE
Coca-Cola FEMSA Philippines – Roosevelt Sales Office
Roosevelt Ave., San Francisco Del Monte, Quezon City
October 2013 – present
Responsible for overall management of the total assigned Geography to ensure that profitable sales Volume;
>Manage Key Accounts (Supermarkets, Hotels, Restaurants, Canteens, Schools, Petrols, Convenience Stores,
and Commissary outlets)
>Check execution in trade.
>Conduct weekly review meetings
>Lead Team in developing, implementing, and monitoring Business Programs & Promotions.
>Ensure all company equipment are well accounted.
Business Development;
>Responsible for attaining sales volume targets for my assigned area.
>Collaborates with Account Specialists
>Continuously looks for market opportunities during field visits.
>Conduct Stores and Operational Audits.
>Responsible for the efficient management of Accounts Receivables, Corporate Trade Credit Policies, Account
Verification and Collection Efficiency levels.
People Development;
>Regularly sets Goals and strategies to achieve overall business objectives.
>Improve people capabilities.
Route to Market
>Validates route and coverage, recommends improvement as per market data.
Classified - Internal use
FIELD SALES MANAGER
Coca-Cola FEMSA Philippines – Roosevelt Sales Office
Roosevelt Ave., San Francisco Del Monte, Quezon City
May 2012 – October 2013
Responsible for overall management of the total assigned Geography to ensure that profitable sales Volume and
RED parameters are achieved:
>Manage Dealers (MEP’s and MLP’s), FE Wholesalers and Core outlets (TFO and Sari-Sari Stores).
>Coach the Red Specialist (Train the Trainer) and the General Sales Executive.
>Conduct weekly review meeting with RS’s & GSE’s to track performance and draw out plans to achieve goals.
>Lead Team in developing/ implementing & monitoring Business Programs & Promotions.
>Conduct Visits/ Business reviews in major accounts (w/ GSE’s), MLPs (w/ RS’s).
>Ensure all company equipments are well accounted & collaterals are properly used.
Business Development;
>Responsible for attaining sales volume targets for his assigned Territory.
>Responsible for achievement of RED metrics for his assigned Territory.
>Develops Territory & MEP/MLP business and operational plan to achieve volume and RED targets.
>Conducts Quality Period Objectives Development & Deployment System (PODDS) with RS’s & GSE’s at start
of each period.
>Continuously looks for market opportunities during field visits.
>Conduct Stores and Operational Audits (GSE/RS areas).
>Responsible for the efficient management of Accounts Receivables, Corporate Trade Credit Policies, Account
Verification and Collection Efficiency levels.
People Development;
>Regularly sets Goals and strategies to achieve overall business objectives for GSE’s, RS’s and WSE’s.
>Trains RS’s on PDCA (Plan/Do/Check/Act) Work Process.
>Collaborates with Sales Force Effectiveness Manager on training plans/directions.
Route to Market
>Validates route sequence and coverage in coordination with the RTM group and recommends improvement as
per market data.
DISTRICT TEAM LEADER
Coca-Cola Bottlers Phils. – Roosevelt Sales Office
Roosevelt Ave., San Francisco Del Monte, Quezon City
October 2011 – May 2012
Responsible for overall management of the total assigned District to ensure that profitable sales Volume and
RED parameters are achieved:
>Manage Dealers (MEP’s and MLP’s), FE Wholesalers and Core outlets (TFO and Sari-Sari Stores)
>Coaches Market Developers and Account Developers assigned to MEP’s and MLP’s.
>Conduct weekly review meeting with RS’s & GSE’s to track performance and draw out plans to achieve goals.
>Lead Team in developing/ implementing & monitoring Business Programs & Promotions.
Classified - Internal use
REGION KEY ACCOUNTS EXECUTIVE
Coca-Cola Bottlers Phils. – Roosevelt Sales Office
Calle Obrero Libis, Quezon City
June 2008 – October 2011
>Conduct meetings and provide information regarding the products and services offered by the company.
>Establish rapport by regularly visiting outlets and collaborating with key personnel of strategic accounts to
ensure efficient customer service and effective implementation of programs.
>Identify prospective clients and find ways to associate with them in order to enhance the business.
>Intercede and resolve conflicts while prioritizing client satisfaction.
>Monitor the production, warehousing, and other departments that are directly or indirectly related with the
delivery of goods and services to the clients.
ACCOUNT DEVELOPER
Coca-Cola Bottlers Phils. – Roosevelt Sales Office
Calle Obrero Libis, Quezon City
September 2007 – June 2008
>Penetrate Pepsi Exclusive/ RC Exclusive Outlets and convert them to a Free Enterprise outlet or a Coca-Cola
Exclusive Outlet.
>Plot maps and survey all outlets that carries/sells beverages.
>Review past performance, disclosure of new initiatives and planning of future opportunities.
>Ensure Availability of Coke products to all outlets in the given area.
>Accountable for all Cold Drink Equipments present in the area.
>Activate accounts through posters, display racks, and other merchandising materials.
MARKETING PROFESSIONAL
Toyota Motor Corporation
Aurora Cubao Quezon City
June 2007 – August 2007
>Responsible for all Sales and Marketing Activities.
>Work with the team to achieve target and generate revenue.
>Negotiate with fleet purchasing officers.
>Assists walk-in clients and presents the product’s benefits and advanatages.
Classified - Internal use
EDUCATION
2003 to 2006 Centro Escolar University
Bachelor of Science in Business Administration Major in Management
SEMINARS AND TRAININGS ATTENDED
Field Sales Management Training
2012
Coca-Cola Plant Libis Quezon City
Revenue Growth Management
2011
Coca-Cola Plant Mendiola Manila
Situational Leadership Seminar
2011
Coca-Cola Plant Libis Quezon City
Category Management (Supermarket)
2010
Coca-Cola Plant Libis, Quezon City
Presentation Skills Seminar
2009
Coca-Cola Plant, Santa Rosa Laguna
Order to Cash
2008
Coca-Cola Plant, Santa Rosa Laguna
Accounts Developer Training Seminar
2007
Coca-Cola Mendiola Sales Office, Otis Manila
Marketing Professional Training Seminar
2007
Toyota Motor Corporation, Aurora Cubao
Leadership Training
2006
Centro Escolar University, Mendiola Manila
SKILLS
Proficient in MS Office and other computer applications used for database management, communication, and
reporting.
Excellent in communication and interpersonal skills while maintaining clarity of information.
Efficient in handling stressful and problematic situations with ease.
Results oriented.
Customer service skills, both verbal and written.
REFERENCES
Mr. Ricky Holmes
Sales Manager, Coca-Cola FEMSA Phils.
Mobile Number: 091*-***-****
Ms. Michelle Salunga
HR Manager, Coca-Cola FEMSA Phils.
Contact Number: 091*-***-****
Mr. Ronnie Plaza
Special Market Executive (SME), Coca-Cola FEMSA Phils.
Mobile Number: 091*-***-**-**
Classified - Internal use
Classified - Internal use
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