Kate Mehlenbacher
event Planning Professional
Guelph, ON / 416-***-**** / *************@*******.***
Skill Highlights
Unique thinker and versatile Event Planner, with over 4 years of experience
building and maintaining a highly effective and productive Promotions team.
Specialties: Detail oriented, with a belief that even the smallest element
can have a significant impact. I
Take great pride in ensuring corporate image is effectively conveyed in all
aspects; from uniform design for special events to maximum brand
recognition within sponsored events & facilities. All aspects of everything
I do is completed to its full potential.
PROFESSIONAL EXPERIENCE
Maple Lodge Farms
National Promotions Supervisor
Responsible for managing all aspects of each event the promotions team
attends across Canada. I was responsible for hiring the promotions staff
and the drivers for promotional Events.
SELECT ACCOMPLISHMENTS:
. Manage 20 staff members coast to coast promoting the Maple Lodge Farms
brand
. Negotiating new contracts/contract renewals, as agreed upon with
management for festivals and events the Promotions team attends
. Manage the request process ensuring that sponsorship/special events
requests are logged, and all details are properly and thoroughly
communicated to relevant parties in a timely manner.
. Managing of the Promotions budget on a daily basis.
. Develop a review of events on a yearly basis that. develops the
promotions strategy for the upcoming year.
. Successfully managed the promotions side of "Key In To Win" National
Program; achieving over 500,000 contest entries via promotions team at
key festivals.
Maple Lodge Farms
Social Media Coordinator
Responsible for developing & creating content from events to be posted on
the company Facebook, twitter and Instagram social media platforms.
SELECT ACCOMPLISHMENTS:
. Successfully increased Facebook fans by 55%, and fan engagement by 60%
within four months due to engaging content and the promotion of
events.
. Led the "Key in to Win" social media marketing initiative;
successfully obtaining over 300,000 Facebook contest entries.
. Strategically created social media strategies and executed them to the
brand's overall marketing strategy.
. Live tweeted to promote events and contests, and developed engaging
graphics using Photoshop.
. Worked in partnership with Corus Entertainment on the national
initiative "Corus Feeds Kids"
Good Times Catering
Event planner
Booked and executed the planning of all catering jobs at various events and
parties through Ontario
SELECTED ACCOMPLISHMENTS:
. Met with clients to arrange catering events at different venues and
locations
. Booked staff as needed for upcoming catering events
. Managed the schedules for events with regards to details and timing
Forestell Design and Landscape
Office Assistant
Assistant to the office manager. Responsible for daily scheduling and
ongoing bookings of landscaping jobs; including various jobs the office
manager required assistance with.
SELECTED ACCOMPLISHMENTS:
. Scheduling of maintenance and landscaping teams on a weekly basis
. Working with clients over the phone to arrange site visits ext.
. Extremely proficient with Microsoft office programs
EDUCATION & VOLUNTEER EXPERIENCE
EDUCATION:
. George Brown College - Special Events Planning Program
. Toronto Bartending School- Advanced mixology
CERTIFICATIONS:
. Food Handler Certification
. Smart Serve Certification
. WHMIS
. Lean Leadership and management course
. Devtro (propane training)
. AZ license
VOLUNTEER EXPERIENCE:
. Toronto weekend to end breast Cancer- Catering
. Cardiac Kids- Various fundraising Events
REFERENCES AVAILABLE UPON REQUEST