Sales Marketing

ANDREA DEE SMIT

SUMMARY

My work experience in the sales and marketing realm is vast and represents various industries

including hospitality, event planning and exhibitions, personnel management and recruitment, IT and

training, and since 2002, engineering, encompassing in excess of 22 years of product and service

related marketing and sales proficiency.

I have represented a number of organizations internationally and had the opportunity to

conceptualize, design and manage the launch of an international organization at a prestigious event in

Cape Town.

I am proficient in the Microsoft office suite and have worked on the Maximizer CRM sales management

tool in the past.

I am a resolute individual and function effectively in a team setting, but also have the capability of

working in isolation without supervision. I am performance driven and thrive under pressure hence a

dynamic and interactive work environment permits me to flourish.

I have clear, concise and proficient written and verbal communication skills and an innate ability to

impart knowledge to others. I genuinely prosper where there is an opportunity to converse with clients

and/or all echelons of management and staff irrespective of the market sector that I am working in.

I am a people’s person and the building of new business relationships and the maintenance of existing

associations is fundamentally important to me and forms the basis of my approach within the

marketing and management realm.

I am authorized to work in the USA as I am a green card holder and immediately available.

Please see my LinkedIn profile, http://www.linkedin.com/pub/andrea-smit/10/ba1/65b/ for additional

information and recommendations.

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WORK HISTORY )

(03/2012 - current)

We emigrated from Cape Town, South Africa to Florida in May 2012. My entry visa did not allow me to be

employed and I have subsequently received my green card and the resultant work authorization for any

employer in the United States.

MARKETING AND SALES MANAGER - IHC MARINE AND MINERAL PROJECTS

MINING AND METALS SECTOR - CAPE TOWN, SOUTH AFRICA (08/2010 – 03/2012)

IHC Marine and Mineral Project's core activity is to develop underwater mining systems. We however also

provided solutions for engineering requirements in the oil & gas services / support and marine markets.

Duties:

Employed to conceptualise and design the new brand and image of the organisation after a joint

venture between Marine and Mineral Projects and IHC Merwede BV was finalised in April 2010.

Developed the Marketing and Sales forecast for the new organisation and in turn facilitated the

recognition of the brand in the marketplace.

Design and compilation of the brochures and technical product specifications.

Responsible for the full marketing function with regard to the compilation of the annual marketing

budget and strategy.

Ensured that the company name remained in the spotlight in the appropriate marketing arenas namely

trade shows, editorials and advertorials.

Full sales function focused on alluvial mining houses, deep sea mining companies and marine

infrastructure organisations and subsequent compilation of a sales plan to co-ordinate the meetings

and presentations to these select groups.

Maintenance of relationships with existing customers relating to the control of RFQs (request for

quotations) for parts and services, the sourcing and costing of these items and the provision of the

items to the global clients.

Identification of applicable forums for exposure and the design of exhibition stands for the promotion

of both our company and that of other group divisions at the Windhoek Mining Expo and the Mining

Indaba.

Conceptualization, design and project management of the production of the exhibition stand

(Windhoek Mining Expo) and brochures for IHC MMP as well as the Mining Indaba, OceanflORE 2012

launch.

Attendance on behalf of the company at international conferences and exhibitions.

MOZAMBIQUE

(09/2008 – 12/2009)

Pursued the opportunity to volunteer for humanitarian work in Mozambique.

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MANAGING MEMBER (OWNER) - BAKHUS INDUSTRY DYNAMICS

ENGINEERING / MACHINERY SECTOR - JOHANNESBURG, SOUTH AFRICA (04/2004 – 04/2008)

Duties:

Rigorous sales and marketing function predominantly the steel working, manufacturing and fabrication

sector.

International representation of Colgar S.p.A, Italy, at trade shows - manufacturer of press brakes,

guillotines and boring mills.

Local and international sourcing of machine tools and associated manuals per client specifications.

Product research (Internet based with approximately 300 suppliers).

The import and distribution of machine tools.

Worked in partnership with other industry leaders in the engineering sector to facilitate a “one stop

shop” for the industry’s specific requirement.

MARKETING AND TECHNICAL MANAGER (SUB-SAHARAN REGION)

HASE S.A. PROTECTIVE CLOTHING

ENGINEERING SECTOR - JOHANNESBURG, SOUTH AFRICA (06/2002 – 04/2004)

Duties:

Introduction of the German based high tech protective clothing product range to the

engineering industry.

Formal technical presentations at management level and subsequent preparation of

tender quotations.

Plant and factory audits and environmental analysis.

Full sales and marketing function inclusive of cold calling, direct sales, CRM, follow up

documentation, product presentations and needs analysis.

Accounting function including invoicing and monthly statements and follow up in terms

of outstanding monies.

Placement of orders with the German based factory and subsequent delivery of orders

to South African clients.

Product research on the Internet and development of relationships with overseas

suppliers in terms of South African representation and the awarding of local agencies

for their products and services.

Clients included the likes of Iscor, Concor Mines, Murray & Roberts Construction, Weir-

EnviroTech, Samancor, Group Five and McCain Foods.

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SKILLS AND EXPERTISE

Expert Written and verbal communication.

Telephonic cold calling.

Research & sourcing of new clients.

Business development and relationship building.

Customer relations.

Brand conceptualization and design.

Brand awareness campaigns.

Organizational and administrative.

Staff co-ordination and leadership.

Training and development.

Office management.

Marketing – products and service sectors.

Corporate Presentations.

Technical Plant audits.

Technical and product Presentations.

Microsoft Suite.

Outlook Express & Internet.

International exhibitions and event planning.

Co-ordination & planning of functions and incentives.

Recruitment.

EDUCATION

BRYANSTON HIGH SCHOOL – JOHANNESBURG, SOUTH AFRICA

Completed 1984

Subjects: English, Afrikaans, Science, Mathematics, Biology, Geography.

NATIONAL DIPLOMA PERSONNEL MANAGEMENT

WITWATERSRAND TECHNIKON – JOHANNESBURG, SOUTH AFRICA

1986 – 1988

Subjects: Accounting, Business Economics, Statistics, Personnel Management, Labor Law and Labor

Relations.

DELPHI FIVE PROGRAMMING

DAKOTA TRAINING – CAPE TOWN, SOUTH AFRICA

Completed: 1999

Subjects: Delphi 5 Programming, Oracle Database Design.

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