Sales Representative

#*** ********* **. ****** **** Mobile: 787-***-****

Rio Piedras, PR 00926 E-mail: *************@*****.***

Carlos E. Cobi n Rodriguez

Objective Seeking a challenging managerial Sales and/or Marketing position in a

successful, well established and international company that can offer

professional, personal and intellectual growth

Experience March, 2006 - Present Property Managers Guaynabo, PR

General Manager

Entrepreneurial company dedicated to the management, rental and

maintenance of homes, apartments and commercial properties. Responsible

for all aspects of the business including but not limited to:

Project Management

Account Management

Apartment and property rentals

Accounting

Strategy and pricing development

Sales

Prospect identification

October 2003 - September 2006 Pepsi Americas Toa Baja, PR

Non Carbs. Brand Manager

Responsible for the management of 16 no carbonated beverages including

Aquafina, Fuze, Gatorade, Lipton, Propel, SoBe, Tropicana and Welch's

among others on all sales channels (Large Format, Small Format, Vending,

military bases and QSR). Some of my responsibilities include but are not

limited to:

Product Launches

P & L

Products sales and distribution tracking

Sales & Purchase forecasting

Sales presentations and sales force training

Sales incentives creation, presentation and execution

Route riding and store checks

New products recommendations, negotiations, presentations sales and

distribution tracking

Promotional programs creation, budgeting, presentation and execution.

POP and POS budgeting, approvals and requisitions

Press Releases preparation and distribution

Price, positioning and distribution studies

Special events proposal evaluation and approvals

AOP & TPP planning

Promotional programs preparation coordination and supervision

Meeting the AOP (Annual Objectives Priorities), which include, sales,

distribution, pricing, and gross profits per brand.

Responsible of supervising and evaluating of specialized group consisting

of one supervisor and eight promotional sales reps for special

distribution and promotional program focused on specific brands.

2001-2003 Ciclon International San Juan, PR

International Sales Manager

Responsible for the monitoring of markets in then Caribbean and Central

America including Puerto Rico, Dominican Republic, Haiti, Costa Rica,

Guatemala and Ecuador

Responsible for international negotiations with corporate offices such as

The Shell Company, Chevron Texaco and local negotiations with Seven

Eleven and Exxon-Mobil, among others

Responsible for the creation of an in house distribution company to cater

the cold market segment with aims to increase distribution with 5

salesmen under direct supervision

Merchandising: Standards, drives, display plans, development, execution

and Supervision

Distribution: Approvals, Drives Pre sell

Brand sale programs, presentations, negotiations

Distributor presentations: coordination and execution of sales meetings

and development of sales strategies

POS requisitions, inventory control, distribution and placements.

Pricing monitoring, recommendations, proposals competitive reports and

analysis

Sales seminars and trainings

Implemented training course for new recruits - speeding profitability

1999-2001 International Wine and Spirits Brokerage Cupey, PR

Trade and Product Development Manager

Responsible for the development of Champagnes, Wines and after dinner

drinks both at the on and of premise segments of the market and reporting

directly to the president of the company.

Promotional Department Director with sixteen employees under my

supervision for brands as Passoa, Midori, Cointreau, Remy Martin, Piper

and Charles Heidsieck Champagnes

Promotional programs support: Bartender contests brand promotional

programs, sponsored events. Brand plans development.

Merchandising: Standards, drives, display plans, development, execution

and Supervision

Distribution: Approvals, Drives Pre sell

Brand sale programs, presentations, negotiations

Distributor presentations: coordination and execution of sales meetings

and development of sales strategies

POS requisitions, inventory control, distribution and placements

Pricing monitoring, recommendations, proposals competitive reports and

analysis

Cognac and Champagne seminars

Awarded a trip to France for obtaining promotional and merchandising gold

standards

1997-1999 Cadierno Corporation Cata o, PR

Sales Representative

Managed a sales territory of 98 upscale hotels and restaurants for a 50M

beverage and grocery distribution company, representing 2M in sales

Increase sales by 24.3% the first year and another 15.6% the second year.

Achieved extra sales bonus for exceeding sales objectives both years

Awarded a scholarship to finish college education

Awarded two trips (California and Italy) for exceeding sales on incentive

programs

Prepared and executes wine seminars and trainings for my clients

1991-1996 V. Suarez & Co. Guaynabo, PR

Sales Representative

Managed a sales territory of 110 upscale hotels and restaurants for a

250M-beverage Distribution Company, Responsible for the distribution,

presentation and promotion of wines, premium beers, spirits and

non-alcoholic beverages representing 2.5M in sales.

Increase sales by 26% dollar sales by 48% and distribution by 81% in

1995-96 FY.

Awarded Salesman of the Year 1994 and 1995

Achieved major incentive program trips to Colorado, Tennessee, Venezuela,

St. Marteen and St. Thomas for exceeding sales objective.

Also achieved various incentives in metallic.

Prepared and executes wine seminars and trainings for my clients

Universidad del Sagrado Coraz n Santurce, PR

B.A. Business Administration and Marketing

Education

Kobrand Wine Seminars. New York

Seagram's Wine Seminars. San Juan

Remy Martin Cognac Seminar. France

Charles Heidsieck Seminar. France

Academia del Vino. San Juan

Seminars Learning International's Professional Sales Techniques, New York

DDI Essential Skills for Managers

DDI Coaching for Success

Apollo 8.1 Basic

FG&R Human Resources Seminar

Trans Indies Real Estate Institute, Real Estate Broker

Personal

Skills

Excellent sales and public relations ability

Strong communications and presentation skills

Highly Organized

Multi functional/multi task oriented

Highly creative

Fully bilingual, Spanish and English (written and oral)

Highly motivated with no supervision required

Seventeen years of wholesale experience, ten of them in the wine and

Associations spirits industry with an excellent record of achievements

Six years of brand development (strategic selling, promotional,

marketing)

Development of marketing strategies and prospect identification

Willing to adapt to Sales and Marketing challenges

Interests Willing to travel and / or relocate

Computer literate (Word, Excel, Power Point, Outlook, Publisher, Apollo

8.1)

Sales and Marketing Executives San Juan, PR

Asociaci n Residentes Urbanizaci n Apolo Guaynabo, PR

Water Sports, Jogging, Reading, Painting

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