Sales Marketing

REGINALD JORDAN

*** ********* *** ************, ** 62650 v ********.********@*****.*** v

773-***-**** (mobile)

EMPLOYMENT PROFILE & SKILLS SUMMARY

Kred Global Influence [social media] Score in the top 3.9%.

Audience development, social media and publishing pro with circulation &

marketing management experience; great written and verbal communication

skills; very computer proficient.

Visionary, resourceful leader and problem-solver with "Good to Great"

management philosophy.

Marketing, fundraising and event planning volunteer involvement with

charitable causes.

BRIGHTSPEED, LLC; Palm Coast, FL (virtual office position from home in IL)

2014

Director of Marketing (interim) for this B2B data company

Brand enhancement and customer development.

More effective social media utilization and integrating it into overall

marketing efforts.

E-mail marketing/eNewsletter, and PPC/CPM paid advertising campaigns.

Spearhead website improvements by taking action on data gleaned from Google

Analytics and Crazy Egg heat-mapping to reduce excessive Web page download

times, improve SEO and SEM, enhance, and generally better use the site as a

marketing and branding tool.

Use FileZilla, CoffeeCup, and Weebly to manage proposed website upgrades.

ICI HOMES, INC., Ormond Beach, FL

2013

Head of Social Media Marketing & Communication Specialist

Managed all social media efforts and worked closely with marketing

colleagues with goal of increasing number of qualified prospects entering

sales funnel for agents to close, in turn enhancing company revenue and

reputation; copywriting and editing, blogging, e-mail marketing, social

media training.

Increased targeted Facebook "likes" from 1156 to 2400 on main page via paid

and organic growth and active engagement rose by 100s of percent, resulting

in tremendous rise in sales leads, testimonials and overall awareness of

ICI; Klout social media influence score increased from 19 to 56; and goal

of 3000 targeted "likes" was on pace to be met on budget by 2013 year-end.

Wrote Plantation Bay promotional video script; blogged for "Florida

Lifestyles" section of website:

Improvements to subject lines in and timing of e-mail marketing blasts

resulted in significantly increased open and click-through rates, thus

yielding more qualified sales leads.

Copyrighting and editing of marketing collateral and press releases.

Trained colleagues in how to better utilize Facebook (and other social

media platforms) to increase communication with clients and prospects via

Facebook community and realtors pages.

Re-instituted weekly publication of the Informer, an online hub for company

news.

MOTORSPORT MARKETING, INC., Daytona Beach, FL

2013

Circulation, Audience Development & Social Media Consultant

Managed audience development duties for Grassroots Motorsports and Classic

Motorsports consumer paid niche magazines for automotive enthusiasts.

Revamped renewals and invoices efforts, and worked with vendors.

Utilized social and digital media to increase paid circulation and

awareness of brand, and regularly engaged the many readers and followers;

and attended promo events as necessary.

... and other audience development & social media projects since 2006,

including:

Craft Beer Directory, Draper P.C. Law, Apple Creek Marketing, Julian V

Holdings, and more clients.

Improved list compilation methods for microbreweries throughout USA to

enable better marketing efforts for Craft Beer Directory and its

corresponding app and website; social media usage.

Advised social media and marketing efforts for Draper P.C. Law firm.

Helped a B2B, controlled circ regional business magazine study the

feasibility of converting from Standard to Periodical Class mailing and how

to increase its visibility on its limited budget.

Created and moderated Facebook political pages (quickly garnering 12,000+

fans in 2 months on a limited budget) and its Twitter account prior to 2010

elections. Was asked to declare as PAC.

CAPITOL RADIO GROUP/SAGA COMMUNICATIONS, Springfield, IL

2012 - 2013

Marketing & Advertising Sales Consultant

CRG owns 5 radio stations targeting various demographics in the central

Illinois region.

Worked closely with business clients to find radio and multimedia

advertising solutions.

Gave sales presentations to advise prospects/clients as to their

advertising and marketing needs.

Completed business profile for each prospect/client.

Based upon the unique business profile, wrote a marketing and advertising

campaign with the goal of helping client attain its revenue and growth

goals in a very competitive environment.

Developed new business and maintained effective relationships with existing

clients.

Utilized social media and research skills to connect with prospects and to

survey the market.

LIBERTY VILLAGE, LeRoy, IL and PLEASANT HILL HEALTHCARE, Girard, IL

2011 - 2012

Nursing Home Administrator (including marketing and public relations

duties)

Managed 100+ staff of licensed 90+ bed non-profit, long-term-care, skilled

nursing facilities.

Increased census by 10%+ while striving to provide optimum care and rapport

among residents, their families and staff in a home-like environment.

Prepared for IL Department of Public Health survey and led a 90% reduction

in tags/deficiencies.

Stressed teamwork, communication, accountability and respect; while

empowering staff, particularly department managers, to do their job without

micro-managing them if they do it well.

Launched successful initiatives to improve patient/resident care, increase

employee morale, and re-engage the community-at-large through effective PR

and marketing.

Conferred on multi-million dollar budgets.

Worked with Marketing Director to spearhead the launch of a robust website,

combined with effective utilization of social media, to greatly improve the

overall PR efforts.

Interviewed and hired key upper management, and promoted openings more

effectively.

WOLTERS KLUWER HEALTH, HOSPITAL PHARMACY JOURNAL St. Louis, MO

2008 - 2009

Audience Development & Classified Advertising Sales Manager

Managed this respected publication with a BPA-audited controlled

circulation of 34,000

Prepared semi-annual BPA circulation statements and organized materials for

annual audit.

Oversaw telemarketing effort completed on time and budget that increased

online sub's, increased 1-yr names to 82% of Total Qualified and increased

Personal Direct Requests to 65%.

Managed vendor relations and negotiations, including big cost savings for

telemarketing efforts.

Trained colleagues and sales team to use BPA circulation statements as a

sales tool.

Completed analysis of competitors' circ data, audit status, and PERQ/HCI

readership scores.

SCHOFIELD MEDIA GROUP, Chicago, IL 2003 - 2006

Circulation & Marketing Director (Promoted from its first ever Circulation

& Marketing Manager)

Helped guide its explosive growth (monetary value grew 20X, from $4 million

to $80 million).

Key involvement in due diligence stage of acquisition of former VNU

properties that constituted its Ideal Media division, part of its expansion

from 3 to 15 magazines (across 4 domestic divisions).

Utilized strong knowledge of BPA and USPS rules and regulations to gain BPA

membership.

Prepared BPA circulation statements and organized data for annual

circulation audits.

Saved $100,000s by meeting USPS regulations to convert to Periodical Class

mailing privileges.

Provided comprehensive analysis of competitors' BPA/ABC membership status

and circ data.

Convinced CEO to invest in Quickfill circ database fulfillment system to

increase efficiency and accuracy of maintenance of subscribers' records.

Liaison to USPS and vendors -- including printers, telemarketers, list

houses, and Hallmark.

EDUCATION

Millikin University, Decatur, IL; Bachelor of Arts, Political Science/Pre-

Law, cum laude graduate.

James Millikin Scholarship Honors Program; Adney Memorial Award for

Outstanding Pre-Law Student; faculty selection to serve on Dean of College

of Arts & Sciences Search Committee.

TECHNICAL PROFICIENCY

Social media (Facebook, Twitter, LinkedIn, Google+, FourSquare, Hootsuite,

YouTube, Blogger, Instagram, WordPress, tumblr; and Kred and Klout social

media influence scoring websites).

Microsoft Suite (Word, Excel, PowerPoint, Outlook, Access), iPad, Android

smart phone

Listening/measurement tools (Facebook Insight and Google Analytics);

Photoshop, Dreamweaver

CoffeeCup Websight Insight, FileZilla, Crazy Egg heat mapping, Weebly.com

website builder.

Paid advertising campaigns (using Google AdWords and Facebook PPC/CPM).

Radio Advertising Bureau (RAB), Marketron & VCreative (for radio

advertising creation and sales)

Circulation database fulfillment programs (such as Quickfill, Advantage,

Hallmark Web Query).

Achieve Matrix (for accessing patients' records as Nursing Home

Administrator).

Contact this candidate