Marketing Technician

BRYAN K. FLYNN

*** ********* ***** • Chesterfield, Missouri 63005 Wireless: 816-***-**** • Email: **********@***.***

HEALTHCARE MARKETING

14+ years experience in marketing healthcare programs, establishing and maintaining

professional relationships with key referral sources to generate consistent admissions and

maintain acceptable census level. Conduct personalized visits to all primary referral sources,

focusing on physicians, hospitals, long-term and assisted care administrators, nurse case

managers, social workers, and discharge planners. Disseminate program information, promoting

services and performing community outreach activities. Present educational programs.

Administrative: Contribute to and support management. Generate reports to

document and track referrals. Manage corporate regional marketing and

communications functions, public relations, media relations, advertising, sales

collateral and tradeshow marketing. Establish and implement weekly,

monthly and quarterly marketing plans. Complete competitor profiles and

marketing strategies. Address quality assurance and performance

improvement. Maintain compliance with state and federal regulations. Ensure

marketing materials present only truthful and fully informative information.

EMPLOYMENT HISTORY

REGIONAL MARKETING & ADMISSIONS DIRECTOR 7/2013 – 4/2014

Midwest Administrative Services/Rosewood Care Centers, St. Louis, MO

Responsible for overall Marketing & Admissions operations in the Southern Region

Campuses by overseeing a team of marketing and admissions coordinators, developing

marketing plans and implementing strategies related to business development, provide

strategic and creative input into the marketing objectives including monthly activities to drive

census growth.

COMMUNITY LIAISON 4/2011 – 7/2013

Continua Hospice, Kansas City, MO

Market hospice services to physicians, hospitals, long-term, and assisted care facilities to

generate referrals. Perform on-site patient evaluations in hospitals and homes. Promote

specialized Memory Care/Reflections programs to physicians, social workers, discharge

planners, and other healthcare professionals.

Increased Medicare/managed care insurance census by generating admissions and

acquiring new referral sources in a highly competitive market.

2012 Continua Hospice “Employee of the Year”

BRYAN K. FLYNN

Résumé • Page 2

MARKETING DIRECTOR - ADMISSIONS DIRECTOR 2007 - 2011

Carondelet Manor, Kansas City, MO (1/2009 to 3/2011)

Timberlake Care Center, Kansas City, MO (1/2008 to 1/2009)

Golden Living Center, Independence, MO (2/2007 to 1/2008)

Marketed post-acute rehabilitation, Alzheimer, and long-term care services and

program/modality to physicians, social workers, discharge planners, assisted living

communities, and other healthcare organizations. Performed on-site evaluations. Executed

admission process to include insurance/Medicare verification and approval, facility tours, and

state/ government agency documentation.

Achieved 50% increase in Medicare/managed care consensus.

COMMUNITY EDUCATOR 2005 - 2007

Southview Homecare, Kansas City, KS (2005-2007)

Trinity Nursing and Rehabilitation Center, Merriam, KS (2005)

Presented educational programs for Medicare Certified Home Health Agency and Adult Day

Care services to physicians, referral coordinators, nurses, social workers, and discharge

planners. Participated in community awareness events and volunteer work.

EMPLOYMENT HISTORY

(Continued)

REHABILITATION LIAISON - MARKETER 2001 - 2005

Mid-America Rehabilitation Hospital, Overland Park, KS

DIRECTOR OF REFERRAL SERVICES 1989 - 2001

Meadowbrook Rehabilitation Hospital, Gardner, KS

EDUCATIONAL BACKGROUND

Central Missouri State University Warrensburg, MO

UNDERGRADUATE STUDIES IN NURSING

Continued Professional Development:

Johnson County Community College

Anatomy; Physiology

Community College of Air Force

Emergency Medical Technician; Critical Care Technician; Aeromedical Evacuation Technician;

BCLS/ACLS Instructor

CIVIC/COMMUNITY INVOLVEMENT

Alzheimer's Association of the Greater Kansas City

American Stroke Foundation

PERSONAL DATA

Military [10 years]: United States Air Force Reserves.

Critical Care Technician - Emergency Medical Technician - Air Medical Evacuation Technician

Desert Storm Veteran

BRYAN K. FLYNN

819 Westmeade Drive • Chesterfield, Missouri 63005

Wireless: 816-***-**** • Email: **********@***.***

REFERENCES

Linda Biondo 618-***-****

Corporate Director of Marketing

Midwest Administrative Services

11701 Borland Drive

St. Louis, Missouri 63146

Megan Kelly 816-***-****

Director of Nursing Services

Kingswood Manor

10000 Wornall Road

Kansas City, MO 64114

Vicki Anderson-Campbell 816-***-****

Community Outreach Liaison

Lakeview Village

9100 Park

Shawnee Mission, KS 66215

Cynthia Thomas 816-***-****

Marketing Specialist

John Knox Village Home Health

1001 E. 101 Terrace, Suite 180

st

Kansas City, MO 64131

Contact this candidate