Marketing Manager

LA TRESE LAWRENCE

ACCOMPLISHED PUBLIC RELATIONS AND MARKETING MANAGER

High caliber marketing and communications leader, with more than six years'

experience developing and implementing effective and creative marketing,

public relations and communications strategies that yield high returns on

investment and drive traffic across platforms. Expertise in curating

revenue-enhancing social media, digital and print content, acquiring in-

market consumers, optimizing brand identity for large enterprises and

pitching media outlets to secure maximum visibility.

SELECTED EXPERIENCE

Senior Account Manager June 2013 -

Present

DealerLegion, Grovetown, Georgia

40 hours/week, Permanent

. Lead marketing team to execute marketing strategy that captures

increased traffic and sustainable growth

. Develop internal and external communications, including media consent

forms and digital content

. Create strategic messaging, product positioning and align marketing

messaging for clients

. Provide marketing and communications counsel to senior staff and

develop client communications

. Pitch marketing and public relations strategies to C-level executives

and direct superiors

. Identified data errors, resulting in the acquisition of $2000 of

additional client marketing revenue and more than $20,000 in new

client accounts

. Manage marketing events, including preparing post-event reports and

assess ROI and KPIs

. Identify target customer profile, reducing customer acquisition costs

by 10% and perform market analyses

. Develop training materials media consent forms and oversee recruitment

process, including media buying

Founder & President Dec. 2012 -

Present

Agnes Lane Communications, Aiken, South Carolina

25 hours/week, Permanent

. Develop, plan and implement comprehensive public relations and

marketing strategies for clients

. Curate print, social media, blog and email content that converts 33%

of marketed clients into website visitors

. Successfully identify and convert leads into business prospects and

mine market data

. Create communications, including newsletters, email campaigns, copy

writing and marketing collateral

. Develop and oversee marketing, branding and publicity initiatives and

submit pitches to media outlets

. Serve as spokesperson and principal point of contact for client and

organizational inquiries

. Manage accounting and recordkeeping, including invoicing and accounts

payable

. Update, monitor and track social media content, behavior, search

engine optimization and insight reports

Media Relations/Communications Coordinator June 2012 -

Sept. 2012

Georgia Regents University Augusta, Augusta, Georgia

40 hours/week, Temporary

. Plan and implement comprehensive media strategies for nursing and

dental medicine colleges

. Secured positive local, national and regional media placement for

university and hospital

. Wrote and disseminated press materials and provided strategic counsel

to heads of colleges

. Created media opportunities and media lists and leveraged media

relationships to develop favorable publicity

. Promoted marketing and sponsorship activities in local and regional

markets

. Wrote articles for the dental college's publication, Word of Mouth and

coordinate with subject matter experts

. Served as spokesperson, traveled to meetings and planned and executed

university sponsored events

. Developed communications to support marketing, drive publicity and

ensure brand management

. Collaborated with senior management to align PR, marketing and online

strategies

Marketing Intern Feb. 2010 -

Dec. 2010

Augusta Entertainment Complex, Augusta, Georgia

25 hours/week, Internship

. Collaborated with management and senior-level team members to create

and execute marketing strategy

. Wrote press materials and creative copy for online marketing

collateral and responded to media inquiries

. Assisted in event coordination including tabling, publicity materials

and event traffic

. Developed relationships with key regional leaders and media contacts

and led community relations

. Expanded target demographic for Complex-hosted events and managed

third-party vendors

. Created and maintained media lists, successfully pitching local

business owners to facilitate partnerships

. Managed internal rewards program and enforced letters of agreement

with media representatives

Writing/PR Intern March 2009 -

Dec. 2009

How We Live Magazine, Columbia, South Carolina

25 hours/week, Internship

. Developed content, wrote bylined feature articles and assigned

photography layout

. Secured $2000 in corporate sponsorship funding to support military's

nonprofit sweepstakes

. Created and distributed press kits and edited contributors'

submissions using AP guidelines

. Cultivated relationships with editors, writers, photographers and

vendors and managed follow-up

. Collaboratively developed comprehensive communications plan for

military sweepstakes

. Managed social media content and two new interns, including reviewing

posting and contributing content

Bioterrorism Specialist/Communications Coordinator May 2004 -

July 2012

UPS, Aiken, South Carolina

40 hours/week, Permanent

. Disseminated communications to team members and impacted parties and

maintained 97% accuracy rating

. Served as department spokesperson, addressing issues and answering

stakeholder inquiries

. Authored department documents, including standard operating procedures

and client reference sheets

. Created backgrounders and fact sheets that increased processing

efficiency by 30%

. Consistently prospected clients to expand portfolio of UPS's products

and services

. Performed administrative tasks to prepare documents for FDA and US

Customs

. Collaboratively wrote successful proposal to acquire additional

accounts and answered client inquiries

Trade Management Services, UPS, Special Assignment Aug. 2011 -

Jan. 2012

Interpersonal Relationships Writer, Examiner.com June

2011 - Present

Staff Writer, Pacer Times Aug. 2008 -

Dec. 2008

SOFTWARE

? MS Word, Outlook, PowerPoint, Excel? InDesign ? Photoshop ? Intuit

QuickBooks ? Constant Contact ? Eloqua

EDUCATION

University of South Carolina Aiken Bachelor of Arts in

Communication

QUALIFICATIONS

. Marketing

. Internal and External Communications

. Public/Media Relations

. Event Management

. Media Training

. Public Speaking

. Copywriting

. Press Releases

. Social Media

. Market research and analysis

SOCIAL MEDIA

LinkedIn: www.linkedin.com/pub/la-trese-lawrence/27/325/4a2/

Blog: http://agneslanecommunications.blogspot.com/

LATRESE LAWRENCE Page 3

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