Sales Manager

Parul Kaushal

** ***** *******, *******, ** *****

408-***-**** ? *****.*********@*****.***

< Accomplished, knowledgeable, and results-driven analyst with exemplary

knowledge in managing all areas of business and finance operations

including financial reporting, forecasting and budget oversight. MBA in

finance from Santa Clara University.

< Detail oriented with the ability to zoom out analyzing the big picture

and aligns short-term goals with long-term objectives.

< Successfully brought continuous growth by resolving complex issues and

achieving business objectives through financial oversight, revenue and

cost management along with understanding of current economic

landscape.

< Proficient in Microsoft Excel (Pivots, What-If analysis, Margin

analysis, vlookup, Index, etc.), Word, PowerPoint, SAP Business

Objects (FIN BI), Salesforce and excellent communication skills.

Summary of Qualification

V Financial Analysis & Forecasting

V Financial Reporting

V Business Analysis

V Industry Analysis

V Financial Modeling

V Variance Analysis

V Operating Leverage

V Sales Management

Professional Experience

Cisco Systems Inc., San Jose, CA

2013 till date

- Business Finance Analyst (Contract) - ENG Market Strategy

. Prepare financial reports summarizing bookings vs. forecast for all ENG

product lines across all geographies and customer segments using Excel to

analyze data captured with FINBI

. Compare booking and forecast with actual revenue to identify and report

variance.

. Build financial models to analyze install base and current data, both

units and dollars, for trend analysis and P&L review for Product Managers

to drive product refresh deals.

. Presented to business unit leadership team analysis of short term, medium

term and long-term business growth opportunities for all ENG products.

. Prepare product pricing and margin analysis for product managers and

cross-functional teams.

. Analyze data for historical bookings analysis, forecast attainment and

linearity analysis, attach rate analysis, customer segment analysis,

geographic/theatre analysis, discount analysis using pivot tables,

vlookup and other advanced features of Microsoft Excel.

. Measure effectiveness of new products/bundles and marketing efforts based

on pipeline and bookings to prepare executive reports for ENG leadership

team.

. Manage high value deal pipeline to monitor forecast attainment.

. Build dashboards to report conversion rates of high value deals.

. Compile data from industry reports and collaborate with sales team to

generate competitive heatmaps

. Reconcile competitive data with IDC reports to present market trends to

ENG leadership team.

The Four Seasons Hotel, San Francisco, CA

2010 to 2011

- Corporate Sales Manager

. Identified and tracked sales opportunities to exceed annual revenue goal

by 110% to $26 million.

. Analyzed sales data and trends to build dashboards for accurate

forecasting.

. Created heat maps of customer segments for targeted marketing activities

that bolstered business from existing clients and brought in additional

new business.

. Participated in quarterly business reviews with management, presenting

forecast and target revenue along with recommendations to reduce cost

expenditures with no sacrifice in quality.

The Plaza Suites Hotel, Santa Clara, CA

2008 to 2010

- Corporate Sales Manager

. Spearheaded quarterly forecasting of budget and revenue to keep tight

controls on unnecessary spending and successful cost containment

strategies.

. Negotiated and fostered high-volume business organization contracts that

provided unparalleled client service and support, as well as additional

lead generation.

The Grand Hyatt Hotel, New Delhi

2002 to 2006

- Revenue Manager

. Prepare yearly forecast and budgets for various divisions using

historical data and economic trends

. Monitor and report forecast attainment and variance on weekly basis to

the management.

. Work closely with sales to minimize the revenue variance by actively

suggesting methods to reduce costs and expenses.

. Develop tariff plan and price promotions/bundles for rooms and other

services.

. Manage room inventory to ensure high occupancy and maximum profit

especially during slow times

. Work with Food & beverage department to price menu and banquet hall

rents.

. Prepare reporting packages and commentary for executives on current and

expected business trends.

. Managed and trained 3-4 associates

Projects completed in MBA

. Future of Microsoft's acquisition of Nokia.

. Effectiveness of IPO by studying financial.

. Develop Marketing strategy for a company planning to enter a new

territory.

Education / Affiliations

. Santa Clara University - Leavey School of Business, Santa Clara, CA

M.B.A., Concentration in Finance -- Dean's List, December 2013

. National Institute of Hotel Management, New Delhi, India

B.S., Hotel Management -- 2002

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