Manager Sales

Judy Brown

Marketing Research/Insights

Plano, TX

**********@*******.*** - 469-***-****

WORK EXPERIENCE

Senior Delivery Manager

Research Now - April 2013 to January 2014

Research Manager

Research Now - December 2010 to April 2013

Increased sales to Fortune 100 Client over 400%

- Proposal development and consultation in Corporate Channel

Research Management

- Led projects from Programming, Fielding, Data Processing, to Analysis

- Developed "work sheets" on methodology designs to educate internal staffing

- In store Mobile test to determine most effective back to school displays

Strategic Vision

- Developed proposal on how to sell current tools as an Innovation Tool Kit

Marketing Research Consultant at Frito Lay

Frito Lay - December 2001 to March 2007

Design and Analysis

- Developed project to select key packaging cues. Determined the most effective cues center on themes of

"Natural" and "Health".

- Designed virtual store test to understand if new product would generate incremental sales. Research indicated

new product would steal share from competitive products with minimal internal cannibalization.

- Optimized new product name, positioning, and packaging cues/benefits through maximum difference testing.

Product launch generated over $22 Million in first year sales.

- Used on-line virtual shopping design to determine that company would not see ROI based on reformulating

non-kosher products

Innovation

- Developed multiple projects to take product from flavor selection to product refinement

- Concept testing of over 600 ideas to determine which should go to next stage gate

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Developed Innovation Idea Concept Screen test in conjunction with NeuroMarketing Company. Analysis

showed that Ideas could be combined and strengthened into Platforms.

- Investigated and recommended an innovative on-line advertising test for kids 6-11. Tested ad performed

strongly against database norms and control cell, and was recommended for airing. This advertising

methodology was selected by client as the new standard in ad testing.

Research Management

- Led internal team of Project Directors, Analysts, and Marketing Scientists to manage research for key clients.

Shopper Insights

- Reviewed syndicated data to track sales/unit trends, understand cross purchase category behavior, and track

growing/declining categories

- Utilized custom research to determine most effective merchandising

Marketing Research Manager

AEGON Direct Marketing Services - April 1999 to November 2001

April 1999 to November 2001

Research Manager

Elrick & Lavidge - May 1998 to March 1999

EDUCATION

B.S. in Advertising

University of Texas - Austin, TX

Certificate in Marketing

Southern Methodist University

Marketing Management Course

University of Texas - Dallas, TX

ADDITIONAL INFORMATION

COMPUTER SKILLS

Windows 7/95/XP/NT

Microsoft Word 10

Microsoft PowerPoint 10

Microsoft Publisher 2.0

Microsoft Excel 10

Microsoft Office 10

SPSS

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