Marketing Management
Resume:
BARRY ENGEL
Princeton Junction, NJ 08550
***********@*****.***
www.linkedin.com/in/bengel
@BarryEngel
SUMMARY
Experienced Product Management producer with over 15 years of experience in
product management.
Change driver with experience in new business models, new technologies and
services. Wide breadth of technical and marketing experience in mobile,
business intelligence, spatial analysis, data visualization, e-commerce,
and online advertising solutions.
I have been responsible for managing the product life cycle process,
teaming with marketing and engineering on all phases of product planning,
design and implementation. Responsibilities included identifying and
analyzing critical business and strategic needs, translating them into
detailed requirements and wireframes and ensuring successful product
implementation.
My entire career has been spent in the high tech industry with a lengthy
stint in the Silicon Valley. I've worked at pre-revenue start-ups, medium-
size private software companies, and global top 100 public software
companies.
EXPERIENCE
Cignium Technologies August 2013 -Present
Ft. Lee, NJ
Enterprise software for Product Lifecycle Management
Sr. Director Product Management
Responsibilities include:
. Work closely with strategic customers to identify, define, and design new
functionality
. Gather, analyze and prioritize customer and industry requirements
. As product owner, define epics, stories and work with domestic and
overseas agile development teams
. Communicate with Client Services to ensure staff is knowledgeable of new
product offerings
NYSE Euronext March 2012 - August 2013
New York, NY
Ecommerce in financial services industry
Product Management
. Product management and interaction design specifying and delivering a
suite of B2B Ecommerce applications for NYSE technology and data
financial services products. Projects include defining the product
catalog, configuration, pricing and client and contract management
applications, working in lock-step with onsite and external development
teams using agile/scrum methodology. Responsibilities include building a
trusted relationship with stakeholders, requirements gathering,
functional specifications and wireframes.
NPD Group, Inc. October 2011 February 2012
New York, NY
Consumer Analytics and market research
Product Management consultant
. Primary responsibility for building tangible examples of innovative
market research analytics product ideas for the purpose of gathering
feedback, defining and enhancing product requirements for web-based
services. Responsible for facilitating timely analysis and informed
business decisions helping to enhance existing core product as well as
bring new products to market.
AdKeeper, Inc. July 2010 - August 2011
New York, NY
A revolutionary online advertising service
Director of Product, Ad Management and Analytics
. Responsible for Product Management and Product Marketing initiatives for
core advertising management system
. Specify ad serving features and functions, especially in regard to
integration with ad serving systems (Atlas/DFA/OpenX/ADTECH) and the
increasingly complex advertising ecosystem (DSP, SSP and Ad Exchanges)
. Define reporting needs and analytics
. Evaluate new technologies
. Develop all necessary documentation for external clients pertaining to
internal ad management systems, button creation process, trafficking in
Atlas/DFA/OpenX/ADTECH
. Document how the internal Ad Ops team works for the company to understand
as a whole
Atidan, LLC Sept. 2006 - March 2010
Yardley, PA
IT consulting and outsourcing firm specializing in business analytics, e-
commerce,
enterprise and departmental collaboration solutions and custom business
applications.
Marketing and Business Development
. Initiated and developed strategic technical alliances with Microsoft,
SAP.
. Evaluated and drove new product opportunities including SharePoint web
parts and report publishing solutions.
. Responsible for strategic, technical, and tactical elements related to
website and interactive marketing efforts.
[x+1] July 2004 - Sept.2006
Online advertising, predictive analytics services
New York, NY
Director, Product Marketing/Management
. As Dir. Product Management created and executed entire product management
process and responsible for all phases of product planning, design and
implementation for leading on-line marketing and analytics provider.
. Responsible for product strategy, product marketing, and customer-focused
product planning.
. Implemented and led the product management function using Agile/Scrum.
. Responsible for the Company's overall corporate marketing strategy,
including online marketing, lead generation, communications, events,
analyst relations and partner marketing programs.
. Led strategic corporate and solution rebranding and repositioning effort
to build overall brand equity.
o Launched [x+1] at Ad:Tech San Francisco
o Created the entire marketing collateral system, corporate website
(www.xplusone.com) and brand and logo system for [x+1]
ClearForest Corp. March 2003 - Feb. 2004
New York, NY
Text analytics software
Director, Product Marketing
Reported to CEO, acting as the VP Marketing. Drove market definition,
product strategy, sales and product model for text analytics/content
management solutions. This company has relocated to Waltham,MA.
. Developed new markets by identifying and analyzing critical business and
strategic needs, for life sciences, manufacturing and insurance
industries.
. Created and executed executive seminars, speaking events, trade shows,
direct mail, sales training.
. Led re-branding and web site redesign.
. Developed product collateral (datasheets, white papers, competitive
analysis, web site content, etc.) and prepared sales force.
Comergent Technologies, Inc. June 1999 - March 2003
Redwood City, CA
B2B Ecommerce, demand chain software
Director, Product Management
Reported to SVP, Product Development. Managed the planning, and design of
company's B2B e-business software solutions.
. Recruited by Founding team to build the product management function in
the organization.
. Overall responsibility for Order Management Solution Suite that accounted
for more than 60% of company's worldwide revenues.
. Delivered 5 versions of enterprise application software in just 30
months.
. Key member of company's cross-departmental 'SWAT' team dedicated to
rapidly identifying and executing on new revenue opportunities.
. Managed outsourcing and execution of product user-interface design
overhaul as well as product translation and localization efforts.
Inxight Software, Inc. (A Xerox Company) 1996 - 1998 Palo
Alto, CA
Advanced data visualization & text analytics software
Senior Product Marketing Manager
As part of founding team, developed market requirements & defined product
offerings in a unique environment, working with user interface research
scientists at renowned Xerox Palo Alto Research Center (PARC).
. Developed marketing plan for patented visualization software that
incorporated market research results, competitive analysis, product
positioning, and product road map.
. Oversaw product cost and P&L responsibility.
. Led product evangelizing with product presentations and demonstrations to
major Inxight and Xerox national accounts as well as to press and
industry analysts.
. Set public relations strategy for company and product launch.
Strategic Mapping, Inc. 1989 - 1996
Santa Clara, CA
Business Intelligence, Geographic Information Systems
Seven years of progressively responsible experience in sales and marketing
at software start-up.
Product Marketing and Business Development
. Initiated and launched two new-to-market products by combining my
technical knowledge and market expertise.
. Responsible for marketing programs, product presentations and
demonstrations to major accounts, press and industry analysts as well
as for key industry and customer speaking opportunities.
CERTIFICATIONS
2010 Association of International Product Marketing & Management
EDUCATION
1998 Leavey School of Business, Santa Clara University
MBA program coursework
1982 Long Island University, C.W. Post College, Greenvale, NY
Bachelor of Arts, Political Science GPA: 3.74/4.0
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