Sales Manager

Resume: Jeff Dyet

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Jeff Dyet

** ****** **** **** ****

Toronto, Ontario M 9B 0A2

Phone: 905-***-****

E-mail: ********@*****.***

LinkedIn: h ttp://ca.linkedin.com/in/jdyet

Why I do what I do?

I have always been driven to do the best job possible for the company, the brand and my team. The

pursuit of providing an outstanding experience for my clients and staff has always been the

g reatest source of job satisfaction. My goal is and always has been continual improvement making

t he team, the products and the company better every day.

Education

Clarkson Secondary School (1979)

Experience

Owner ( September 2010 - Current)

Jeff Dyet Consulting and Sales (Toronto, Ontario)

Working with a variety of small businesses to improve sales, product development and operations

f unctionality.

Achievements.

I was able to develop a small group of clients and support them in areas where they were lacking

expertise, allowing them to focus on their strengths and build their businesses.

General Manager ( 2006 –2010)

Accolade Group (Toronto, Ontario)

Working with family ownership I reorganized the branded, private label and printing aspects of

Resume: Jeff Dyet

the Accolade Group. By strategically hiring key managers and re tasking strong personnel we were

able to build a strong team to tackle the business challenges. We also implemented budgeting

p rocedures, eliminating inefficient personnel, put a plan in place to deal with obsolete inventory

we were able to significantly reduce the money losing aspects of the company’s business units.

Achievements.

Reorganized the management structure to remove the founders of Kewl and Levelwear brands,

resulting savings in excess of $500 K annually. Implemented budgeting, CRM systems, online

order entry and inventory systems for sales team of more than 50 reps. Put in place licensed

p roducts structures and programs for manufacturing, secured Hockey Canada, and more than 100

US college programs. Started dialogue with MLB, NHL, CFL, NBA, and NFL regarding licensed

deals. Built Sales Teams for Canada and USA markets by channel. Managed product development

team and reorganized the group to improve effectiveness and reduce costs. included securing North

A merican distribution r ights for Besson ski wear, Briko cycling and ski products and Remarre

Sandals (Canada only) h ttp://www.levelwear.com/ h ttp://kewlsports.com

D i rector of Sales and Ma rketing (1996 – 2006)

Mizuno Canada ( Mississauga, Ontario)

Positions included Sales Manager, Director of Sales and Marketing Sports,

M izuno was able to grow and prosper by building a sales team of sport specific representatives

w ith a product team that was in touch with consumer, and retailer requirements. We moved the

M izuno brand from a generalist focus on t rying to be all things to all people, to a brand focused on

performance focused brand with the distribution to match.

Achievements.

D uring my tenure Mizuno Running became the fastest growing and a highly respected brand in

t he Running Specialty market. Mizuno Baseball grew to #1 baseball brand in the Canadian

Baseball Market.

Mizuno Volleyball grew to the #1 brand in this category. Mizuno Rugby became the #1 footwear

b rand in the Canadian Rugby market. Mizuno golf increased its margins and increased its sales to

g reen grass accounts, Mizuno was the first company to sell Golf Town and during my time at

M izuno they carried every sku that Mizuno Canada offered.

P rior to my arrival at Mizuno sales GM was 22%, in my last year at Mizuno GM was 56%. Sales

w ith specialty accounts grew from less than 1.5 million dollars in 1996 to just over 16 million

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Resume: Jeff Dyet

dollars in 2005. All consignment and guaranteed sales programs were eliminated in first year of

employment. Implemented purchasing and protocols for product development to insure product

m ix and market fit. During this time I served on global development teams for Volleyball, Golf,

Running, Rugby, Soccer and sports apparel. Mizuno Canada became the most profitable subsidiary

i n the world for Mizuno from a bottom line % at more than 12%. In my 9 years at Mizuno I served

u nder 6 presidents between interim and permanent.

w ww.mizuno.com

S ales Manager ( 1993 – 1996)

Wolverine Canada (Burlington, Ontario)

Sales team was developed and t rained to sell the new product line of Cate rpilla r boots

a nd shoes, in conjunction w ith existing Wolverine footwear and apparel, and Avia

a thletic footwear. A combination of house and agency representation. T rained the

e xisting sales team to sell new product into new channels w ith a minimum of tu rn

over.

Achievements.

Sales grew from $12 million in 1991 to nearly $30 million in 1996. Managed and

o rganized semiannual 3 day wa rehouse sale resulting in annual sales in excess of 1

m illion each year. Developed Caterpillar from a fashion brand into a safety brand over

t he 4 years. Liquidated obsolete inventory and samples.

S ales Manager ( 1991 – 1993)

Doc Martens, Indeka Imports (Oakville, Ontario)

Managed a sales team of 16 representatives all agents. Developed a product line up for product

l ines under expiring distribution agreement. Developed sales programs to combine existing

p roduct with obsolete goods. Introduced Doc Martens into National Accounts.

Achievements.

Eliminated all obsolete inventory. Developed new finishes and purchasing plan for product line

based on allocation basis. Increased sales each year I was responsible for product line. Successfully

managed the termination of Indeka’s distribution agreement to result in minimal obsolete

i nventory remaining at the end of the agreement.

Owner ( 1984 – 1991)

Dyet Enterprises (Burlington, Ontario)

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Resume: Jeff Dyet

Developed a $12 million sales agency by finding quality product lines underrepresented with the

Ontario independent retailers and with National accounts. We serviced the entire province and

made a point of t ravelling extensively to the stores and working with customers in store.

Achievements.

First sales agency globally to sell Isotoner gloves and slippers to footwear accounts. Developed the

w inter boot lines to more than $6 million annually and having our products in more than 100

i ndependent accounts in Ontario as well as every major account.

Manager ( 1976 – 1984)

Kmart Canada (Brampton, Ontario)

With hard work and the ability to train and manage staff I was able to build great teams in all my

stores. Offering service in a generally perceived self-serve store increase sales and allowed the

store to be highly profitable.

Achievements.

While with Kmart I progressed to store manager on my 18th b irthday. I opened 3 new stores,

renovated more than 10 stores while managing the 3rd highest volume store in the country. I

p roduced assistant managers that became managers each year during my tenure as a store

manager. Store produced profit every year at the rate of 10% net profit through cost control and

sales increases.

Skills

Key Account Management M icrosoft Office B udgeting B rand Development P roject Management

Team Building Team Leadership D igital Marketing Sales Management New Business

Development Strategic Planning P roduct Management B2B Forecasting B usiness Strategy

Mobile Marketing P roblem Solving P roduct Marketing Sponsorship I nternational Product

Development Operating Budgets

Long Range Planning A nnual Planning Customer Service Retail

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Resume: Jeff Dyet

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