Project Manager Marketing

Nancy B. LeVasseur

*** ********* ***** ****, *********, PA 17603 • 717-***-**** • **********@*******.***

SUMMARY OF QUALIFICATIONS

Excellent client relation skills including the ability to understand client needs, validate the client’s point

of view, and diffuse client issues.

Highly analytical with the capacity to identify and maximize potential areas of growth.

An articulate public speaker able to give compelling presentations.

A team player with strong leadership skills and the ability to motivate and mentor others.

Highly effective time manager able to move multiple deadline-oriented projects forward simultaneously.

A talent for creating systems and infrastructure that improve efficiency and productivity.

Visit my blog at: http://internetmarketingperspectives.blogspot.com/

PROFESSIONAL EXPERIENCE

agis internet marketing

September 2011 – June 4, 2014

Project Manager (2/2012- 9/2-2012)

Responsibilities included:

Coordinating with client, developer, and designer for content acquisition, population, and website

launch.

Some website content population

Post launch customer support and trouble-shooting

DotNetNuke® Content Management System Trainer (2/2012- 9/2-2012)

Responsibilities included:

Creating documentation for clients specific to their website. (step-by-step instructions using screen

shots)

Conducting training session with clients (2-3 hours)

Follow-up support and instruction when/if needed

Nancy B. LeVasseur

Creating additional documentation and provided instruction for client when/if needed

Search Engine Optimization Specialist (2/2012 – 6/2014)

Responsibilities included:

Client account management

Client presentations for SEO and PPC reports (quarterly)

Statistical analysis (Google Analytics, Smarter Stats, Google Webmaster, and Woorank)

Online marketing and SEO/PPC recommendations as needed

Marketing Coordinator (9/2012 – 6/2014)

Responsibilities included working with the VP of sales and marketing on the following:

Internal marketing strategies

Website recommendations and enhancements

Copy writing

Content mapping

Content creation and marketing

Search engine optimization

Blogging

Social marketing

Landing page design and flow

Email marketing

Lancaster Symphony Orchestra (2002 – 2011)

Director of Community Engagement (2002 – 2011)

Created and branded the Symphony’s first outreach initiative -Sound Discovery Community Engagement

Programs of the Lancaster Symphony Orchestra.

As project director, created and implemented system for accommodating 4,000 students at Music

Discovery event.

Created and implemented instrument petting zoos for over 600 students.

Created and branded Open Rehearsals With Lido. This one-of-a-kind program was the focus of the

Access to Artistic Excellence grant awards from the National Endowment for the Arts.

Nancy B. LeVasseur

Leveraged the success of Open Rehearsals with Lido to create and brand the Music Discovery

Experience, a program serving the School District of Lancaster.

Generated a 300% increase in the number of people served over a five-year period by creating and

expanding programs for students of all ages, in all sectors of education, with a special emphasis on the

underprivileged.

Created all marketing and grant application/reporting materials for Sound Discovery Community

Engagement Programs.

Website Content Manager (Lancaster Symphony Orchestra 2002 – 2011)

Maintained all website content via DNN content management system.

Project management for two complete website revisions.

Grew website from under 10 pages to over 90 pages.

Created and populated site with educational resources resulting in over 350,000 downloads from

around the world (2005-2011).

Created unique look and feel for content related to each season.

Maintained all content on musicians’ website.

Collaborated with marketing department for integration of collateral materials.

Director of Grants (Lancaster Symphony Orchestra 2003 – 2011)

Produced a 346% increase in grant revenue and a 140% increase in the number of contributing

organizations over a six year period.

Teamed with development director to secure a $50,000 endowment for the Director of Community

Engagement position.

Strategized with development director to increased business contributions by establishing the Lancaster

Symphony Orchestra as an approved organization with Pennsylvania’s Educational Improvement Tax

Credit program.

Won the Symphony’s first federal grant award from the National Endowment for the Arts for Access to

Artistic Excellence. Went on to win this award five consecutive years.

Won a $25,000 federal grant through the recently-established American Reinvestment and Recovery Act

(ARRA) – one of only two performing arts organizations (state-wide) outside the Philadelphia and

Pittsburg area to receive this grant.

Coordinated with development director to secure organization sponsors.

Nancy B. LeVasseur

Self employed (1995 – 2002) as a private teacher (violin and viola), free-lance musician, rehearsal conductor,

graphic designer, music notator, and music revisionist.

Gained valuable experience teaching, coaching, and mentoring students primarily in high school and

college.

Served as rehearsal conductor (string sections) and concert master at a local church.

Created and produced a method book sarcastically titled “The World’s Most Boring Technique Book” to

address common technique flaws typical of most students.

OTHER SKILLS

Computer skills: proficient in Word, Excel, PowerPoint, Publisher, Outlook, Photoshop, Illustrator

Proficient in creating and implementing project budgets.

EDUCATION AND PROFESSIONAL AFFILIATIONS

Bachelor of Arts: Clarion University, Clarion, PA

Marketing Strategy Certificate: eCornell University (2014)

Hubspot Academy: Inbound Marketing Certification (2013)

REFERENCES

Available upon request

Contact this candidate