Sales Manager
Resume:
DREW GREER
aceq5q@r.postjobfree.com
LINKEDIN.COM/IN/DREWGREER
Partner + Brand Lead for boutique brand agency specializing in:
COTTON + RUBBER
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ATLANTA, GEORGIA Brand Management
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CONSULTANT MAY Product Concept Development
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2008 – PRESENT Go-To-Market Strategizing
• Sales + Distribution Solutions
Clients include: Levi’s, Grenade Footwear, Stampd’ LA Footwear, Study Footwear,
B-Sided Footwear and Royal Elastics Footwear
Led the strategic Merchandising direction for $200 Million Ralph Lauren, Polo Men’s Footwear Business
RALPH LAUREN
Unit. Accountabilities included: leading the Strategic Product Creation Process, Channel Assortment
NEW YORK, NEW YORK Planning, Profitability Management with focus on building a new Ralph Lauren brand legacy. Two direct
reports and a 10-member cross-functional Product Creation Team.
SENIOR FOOTWEAR DIRECTOR OF • Established product construct and concept planning tools to enhance development process
MERCHANDISING • Improved sample efficiency 40% in first season with a 100% adoption rate
MARCH 2012 – JANUARY 2013 • Increased year-to-date business 20% in the initial two markets
• Elevated product briefing, product packaging + detailing sell-in tools, product catalogs and retailer product
presentation affording opportunity to enter into higher price point markets
• Spearheaded footwear, apparel and accessories concept development strategic integration
Strategic Brand visionary for $300 Million United States Nike Basketball Category. Led the national,
NIKE, INC.
regional brand management team and 25-member cross-functional team including: Retail, Consumer
WORLD HEADQUARTERS Insights, PR, Digital and Communication. Crafted strategic long and short brand maps driven by product
BEAVERTON, OREGON innovation, consumer insights and business objectives + drivers.
US SENIOR BRAND MANAGER • Developed seasonal go-to-market brand plans with primary focus on footwear, increased LeBron James and Kobe
JULY 2007 – MAY 2008 Bryant signature business by 10%
• Established new consumer insights platform to drive product creation and business growth – reduced timelines by 3
weeks
Developed and regionalized: Brand Positioning, Seasonal Concepts + Go-To-Market for Nike Europe’s:
NIKE, INC.
Basketball, Sportswear and ID Business Units. Led 5 Regional Brand Managers, 15-member cross-
EUROPEAN HEADQUARTERS functional Brand Team and $5 million Demand Creation budget.
AMSTERDAM, NETHERLANDS • Launched FIBA/Nike Basketball league partnership increasing basketball equipment business by 15%
EUROPE BRAND MANAGER
• Introduced new Sportswear brand concepts into market increasing business 27%
OCTOBER 2005 – JULY 2007
• Increased the core sports business on Nike ID by 17% through a grass roots strategy
Provided Regional Brand Leadership for the US Nike Western Regional Sportswear-Urban, Basketball and
NIKE, INC.
Football Sports Training categories with focus on Go-To-Market and elevating Brand Positioning. Drove
US WESTERN REGIONAL HEADQUARTERS Brand Plans to support Key National Brand Initiatives while Localizing + Developing Regional Concepts to
LOS ANGELES, CALIFORNIA create relevant Market and Business impact. Managed 20-member cross-functional Western Regional Brand
WESTERN REGIONAL BRAND MANAGER Team and $4 million Brand Demand Budget.
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JULY 2001 – OCTOBER 2005 2003 Nike Global Brand Marketing ”Just Do It” Award
• Crafted Nike’s Regional Sportswear brand strategy including introducing Nike’s first Brand Energy Space “The Blu
House”- increasing the Nike Sportswear Footwear business 30% in three years
• Led Nike’s integrated Brand Planning and execution for the 2004 NBA All-Star game in Los Angeles including the
successful global launch of the Nike Huarache 2K4 footwear with 100% sell thru in 3 days
• Developed regional Football grass root program focused on the vital Southern California high school football
consumer – increasing Nike Performance Apparel business 90% in three years
DREW GREER
aceq5q@r.postjobfree.com
LINKEDIN.COM/IN/DREWGREER
NIKE, INC.
Developed and led the strategic vision, creative process and Product Management of the premium Nike
WORLD HEADQUARTERS Sportswear Footwear Division. Managed 8-member Footwear Product Team creating and driving the 12-
BEAVERTON, OREGON & month Footwear Product Agenda, Concept Development while setting Global Merchandising Strategy,
NEW YORK, NEW YORK Optimal Profitability Targets and Retail Pricing.
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GLOBAL FOOTWEAR PRODUCT Increased global business from $240 million to $500 million
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DIRECTOR Created Global Limited Quick Strike and Sneaker Boutique footwear strategy in key global markets: New York +
NOVEMBER 1998 – JULY 2001 Hong Kong + Tokyo + London
• Developed global Air Force 1 product strategy - propelling to top selling sneaker of all time
• Introduced Limited Edition allocation strategy with benchmark sell-thru goal of 80% in 30 days
• Assisted in the development of Nike Sportswear Apparel Division
• Extensive global market travel with focus on trends, consumer and retail insights
• Member of the Nike Global Color + Trend Committee
NIKE, INC.
Managed the US Nike Sportswear Footwear Development and Merchandising process with focus on creating
WORLD HEADQUARTERS consumer relevant Lifestyle Footwear while meeting profitability goals. Accountabilities included: Line-
BEAVERTON, OREGON Building, managing the US Product Cycle + Road Map, Channel Segmentation, Assortment Planning, Sales
US PRODUCT MARKETING MANAGER Tool Development, Sourcing and Seasonal Presentations to the NIKE US Leadership Team, Sales and Key
Accounts.
JUNE 1996 – NOVEMBER 1998
• Increased business from $30 million to $240 million in two years with no increase in direct resources
• Re-launched Nike Iconic footwear models: Air Max ’95 and Nike Dunk increasing franchise business by +95%
• Led consumer Focus Groups, Market Travel and Trend Insights
• Pioneered the Sneaker Collaboration footwear strategy providing breakthrough market energy including the following
products:
MUSIC PROJECT: Wu-Tang Dunk, Jay Z Roc-a-Fella, Air Force 1 and Vibe Magazine Air Force 1
Regional Projects: NYC, LA and Chicago Air Force 1
Co-Branded: Alpha Numeric Dunk
NIKE, INC.
Responsible for the NIKE Brand educational agenda for the Los Angeles key retail accounts as well as the
US WESTERN REGIONAL HEADQUARTERS
execution of local grass roots marketing events. Additional accountabilities included: providing regional
LOS ANGELES, CALIFORNIA Insight Reports to Global Product Management + Brand Marketing Teams.
LOS ANGELES BRAND AMBASSADOR
JUNE 1994 – JUNE 1996
OHIO UNIVERSITY
Masters of Sports Administration/Management
ATHENS, OHIO
Bachelor of Science, Environmental Health
-Honors: Outstanding Environmental Health Graduate
• Develop proactive PR, entertainment, and event marketing strategies, programs, and tactics that help increase sales and revenue and support the overall brand positioning. Inputs in the strategic development of Global campaign, and leads execution of Regional advertising campaigns and marketing & sales collateral Proactively and positively position the company in the marketplace and differentiate from competitors Develop and execute strategies to increase the company’s visibility and enhance its internal and external reputation; and support effective employee recruiting efforts Develop, implement and maintain appropriate metrics to
evaluate impacts and effectiveness of external communication Fosters the development of creative concepts from team conceptualization through production, implementation and into successful marketing programs/materials Manages consumer and trade focused events – from ideation to execution Manages the day-to-day workflow of strategic, advertising, entertainment and PR agency resources Defines, manages and execute entertainment marketing and product placement strategies Manages project budgets and timelines Through a minimum of eight to ten years of Marketing experience in a
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