Thomas D. Geonnotti
Bellmawr, New Jersey 08031
Cell # 856-***-****
acepwy@r.postjobfree.com
SUMMARY:
Experienced sales, marketing and advertising management professional with expertise in the newspaper
publishing and advertising industries. Strengths include the leadership ability to recruit, train and manage
successful direct sales force and marketing personnel in the presentation and sale of print and digital
advertising solutions. Excellent interpersonal skills and results driven nature contributed to a proven track
record of success in the development of mutually beneficial, long term customer and trade relationships
between Fortune 500 newspaper chains and major national and local advertisers. The innate ability to
quickly ascertain and successfully marry an organization’s business goals and product lines with that of its
customers, has resulted in routinely exceeding customer expectations and achieving record breaking
revenue.
PROFESSIONAL EXPERIENCE:
DelValMedia Company July 2012- Present
Marlton NJ
Advertising Account Executive
Responsible for handling existing clients and developing new clients for their advertising and promotional
needs in our business publication South Jersey Biz. Clients are in the business to business category and
contacts are generally Marketing Vice Presidents, General Managers, and at times CEO’s.
The position requires understanding client’s promotional needs and ad design to match those needs with
appropriate advertising message.
South Jersey Media Company September 2011 - June 2012
Woodbury, NJ
Advertising Director
• Responsible for overseeing print & digital advertising sales revenue, as well as training and
leading an outside sales staff of 16 sales representatives, advertising sales assistants and
advertising graphic artists
• Print products included The Gloucester County Times, Today's Sunbeam/Salem County, The News
of Cumberland County, and The Washington Township Times
• Digital Products included advertising sales on NJ.com involving county impression programs,
search programs on the Google Network, extended reach, custom impression campaigns,
behavioral targeting, and auto inventory programs
Philadelphia Media Network October 2010 - May 2011
Philadelphia, PA
(The Philadelphia Inquirer, Daily News & Philly.com newly acquired from Philadelphia Media
Holdings)
Director of Classified Automotive Advertising
• Recruited, trained and managed a sales team of 7 professionals in the sale of classified automotive
advertising to both new and used car dealerships in the Philadelphia and New Jersey markets
• Direct responsibility of an $11MM sales budget of print and on-line advertising products
Thomas D. Geonnotti Page 2
Philadelphia Media Holdings March 2006 – October 2010
Philadelphia, PA
(The Philadelphia Inquirer, Daily News & Philly.com)
Vice President of Regional Advertising
• Responsible for all aspects of retail and classified advertising, servicing customers in the entire
Philadelphia/New Jersey region
• Recruited, trained and managed a sales staff of approximately 144 professionals
• Responsible for advertising revenues of $60MM
• Served on the newspaper and website Operating Committees
Courier-Post (A Gannett Newspaper) January 2000 - March 2006
Cherry Hill, NJ
Advertising Director
• Managed a staff of 85 advertising and marketing professionals
• Responsible for the creation and attainment of the newspaper’s revenue budget
• Recruited, trained and coached all sales staff
• Achieved the highest revenue producing year in the history of the newspaper, exceeding $61MM
in sales.
• Served on the newspaper’s Operating Committee
Lansdale Reporter (A Gannett Newspaper) August 1990 - January 2000
Lansdale, PA
Advertising Director
• Managed a staff of 30 retail and classified advertising sales professionals
• Responsible for all advertising revenues for the newspaper
• Recruited, trained and directly supervised all sales staff
• Responsible for calling on major accounts
• Served on the newspaper’s Operating Committee
Bridgewater Courier News (A Gannett Newspaper) August 1989 – August 1990
Bridgewater, NJ
Advertising Director
• Managed entire Advertising Department including a staff of 40 sales professionals
• Responsible for calling on all major accounts.
• Direct responsibility for advertising revenues of $12MM
Thomas D. Geonnotti Page 3
The Philadelphia Inquirer & Daily News February 1977 - July 1989
Philadelphia, PA
Retail Advertising Manager
• Joined The Philadelphia Inquirer after graduating from Rutgers University and held various
advertising sales positions until being promoted to Retail Advertising Manager
• Responsible for all full run advertising customers in The Philadelphia Inquirer & Daily News, as
well as the sale executives who serviced these accounts
EDUCATION:
Rutgers University, Camden, NJ - B.A. in Accounting and Marketing