Jack LoGiacco
home ***-
Stoney Creek, Ontario
cell
L8E 5S9 acep9z@r.postjobfree.com
Profile
Energetic, result oriented Sales Leader skilled at helping an
organization realize its full potential. Key strengths include
identifying client needs, preparing and presenting staged, long term
business solutions that produce maximum results within stated deadlines.
Employment History
SILANI SWEET CHEESE LTD
Manufacturer of cheese products under the Silani and Schomberg Farms
brands. Plant is in Schomberg,Ontario and head office in Woodbridge
Ontario. Employs approximately 100 people with annual sales of
approximately 40 million.
DIRECTOR OF SALES FOR CANADA
2010-2014
Responsible for all sales and related activities as well as calling on head
offices for all major chain accounts such as Loblaws, No Frills, Sobeys,
Freshco, Metro, Food Basics, WalMart and Highland Farms. Providing
leadership, guidance and on field training for our sales team of 9 members.
SELECTED ACHIEVEMENTS
. Rebuilt sales teams and territories to provide maximum coverage and
increase time spent with customers,thus increasing sales by 15%
. Analyzed data and stats to determine our target accounts and work as
a unified team to successfully achieve and surpass budgeted
objectives.
. Developed and implemented cross merchandising ideas to obtain new
consumers. Implemented incentive programs that led to increased
exposure, sales and profits.
Santa Maria Foods Ulc
1993-
2009
Leading manufacturer of high quality Italian deli meats under the San
Daniele / Mastro brands and importer of leading grocery products such as
Mastro Olive oils, cheese, Lavazza coffee and San Benedetto water. Deli
Products are manufactured in three Federally Inspected /HACCAP approved
plants in Ontario. Head office and main distribution centre is in Toronto
with distribution/office/sales branches in Montreal and Vancouver and
employ approximately 450 people with annual sales of $150- $175 million.
Director Of Sales Western Canada And National Food Service 2007-2009
Responsible for all sales and related activities for a $25 million dollars
business. Provided guidance, training and support for a sales team
comprised of 6 Retail Associates and 9 Food Service Account Managers.
My responsibility also included budgeting on sales and profit by
Region/Major accounts and branch.
Selected Achievements:
. Successfully re-built the Retail Sales Team to maximize coverage and help
achieve a 12% growth in sales/profits.
. Improved profits by restructuring zone pricing and effectively
implementing new distributing procedures.
. Instrumental in recruiting a Food Service Team to produce an increased
presence and sales in the Hospitality Industry.
. Improved communications within our company to link our Western and Food
Service people to the rest of the company to gain synergies and stimulate
growth.
. Analyzed data and stats to determine our target accounts and work as a
unified team to successfully achieve and surpass budgeted objectives.
SALES MANAGER ONTARIO 2000-2007
Responsible for sales of $40 million dollars in the Ontario region with a
sales team of 20. Provided leadership, motivation and support. Analyzed
sales, trends, customer needs, company objectives and markets to provide
the data to implement strategies for our company to be a leader in the
industry in sales/profits and people.
My responsibility also included budgeting on sales and profit by
Region/Major accounts and branch.
Selected Achievements:
. Successfully restructured territories and Key accounts to maximize sales
and profits. On the average all territories showed a 15% to 25% growth.
. Introduced Sales reports to provide data for managers to analyze and then
implement strategies to obtain targets and goals
. Negotiated numerous programs to successfully obtain exclusivity or
preferred vendor status. The results ranged from 10% to 30% GROWTH.
. Developed and implemented cross merchandising ideas to obtain new
consumers. Implemented incentive programs that led to increased exposure,
sales and profits.
Jack Lo Giacco
Page 2
KEY ACCOUNT MANAGER 1993-2000
Responsible for the A&P/FOOD BASICS/LOBLAWS/SOBEYS/SHOPPERS DRUG
MART/COSTCO/RABBA /SYSCO/GFS accounts at the Head office level for all
activities of listing, pricing, promotions and sales.
Selected Achievements:
. Obtained exclusivity at both A&P and Food Basics which resulted in an
immediate 30% growth in sales.
. Successfully implemented a regular advertised program for both our
deli and grocery products
. Increased our distribution of Fresh Pasta and sauce to drive sales to
double digit growth.
Pasquale Bros.Inc.
Distributor of imported products such as vegetable oils, olive oils,
imported pasta, biscuits, chocolates, tuna, olives and coffee. Packaging
facility, head office, sales and distribution centre is in Toronto and they
employ approximately 25 people with annual sales of $10-$12 million.
Partner 1984 - 1993
Responsible with other two partners for all aspects of the business from
sales, packaging, buying, importing, finance etc. Each partner had a
specific area of responsibility. My key areas were sales, buying, imports
and accounts receivables.
My responsibility also included budgeting on sales and profit by
Region/Major accounts and branch
Selected Achievements:
. Instrumental in achieving listings at all major chains as well as the
majority of all worthwhile independents.
. Within 6 months of startup we achieved our first million dollar month.
. Achieved excellent rating for plant packing operations to permit us to
pack Government contracts for overseas customers.
. Successful in having our own distribution centre's in Toronto and
Montreal. Partnered with area distributors in other provinces.
Unico Foods
Large Distributor of Italian Imported products and packer of other products
such as vegetable oils, tomatoes, rice, beans. Packaging facility, head
office, sales team and distribution centre in Toronto with sales teams and
distribution centers in Montreal and Vancouver. They employed approximately
140 people with annual sales of $120 million.
SALES MANAGER 1973 - 1984
During a 12-year career at Unico Foods, promoted through several sales
positions in the organization. As Sales Manager was responsible for all
sales activities as well as providing vision, guidance and support for a
sales team of 20. We were very respected and had loyal customers but our
vision was to maintain our position and grow in the non-ethnic markets.
My responsibility also included budgeting on sales and profit by
Region/Major accounts and branch.
Selected Achievements:
. Worked with our computer programmer to develop reports for sales/budget
/inventory and profits to provide the necessary tools for our company to
make sound and wise decisions to get to the next level.
. Developed and implemented schedule for each territory to provide each rep
with an organized route and utilize time in front of the customer.
Jack Lo Giacco
Page 3
. Introduced unique sales programs such as Truckload deals, Incentive
deals, Premiums, Cross Merchandising, Contests, Trips, etc. to help
stimulate sales. First 6 months resulted in an additional 15% growth in
every item we selected.
. Initiated a program to obtain the chain stores to cross merchandise our
products as well as merchandise our selected products within the regular
category to capture new non-ethnic users. The program was successful and
was the start of having our products accepted by all consumers. The
results are very visible today as Unico has established itself as a major
contender in all its categories.
. .
EducatioN
High School Diploma
Seneca College - Business Administration
Humber College - Computer Courses/ Marketing
SEMINARS AND Training
IBM sales course certificate 1979
Public Speaking 1980
Effective sales techniques 1996
Effective Management /HR 1999
Time Management 2003
Humber College Computer Courses 2004
Predictive Index Management 2008
Personal Interests
Golf and photography