Sales Marketing

Allysha Simmons

Passionate Marketing Professional

Oreland, PA

acenyo@r.postjobfree.com - 610-***-****

Personal Vision

An opportunity to drive marketing performance for a brand with unique and innovative processes and programs.

My passion and experience in the marketing field have contributed to successful projects that have produced

increase of sales, new initiatives, improving existing programs and achieving goals for the client.

WORK EXPERIENCE

Marketing Business Development Coordinator

UnitedHealth Group - August 2011 to Present

•Evaluate and strategize new initiatives and projects in support of the Agent channel and new business

activities

•Develop sales and marketing collateral to support the Agents and Agencies that resulted in surpassing sales

goals

•Oversee multi-million dollar departmental budget including forecasting, tracking, variance analysis and

reporting

•Manage an Agent feedback program to conduct analysis regarding marketing performance to determine

campaign effectiveness

•Created an awards Program to recognize the top Agents and Agencies that sell our product

•Coordinate the item selection, strategy and inventory management of sales support items

•Manages relationships with vendors and Insurance Solution teams resulting in more efficient processes

Cushman & Wakefield, Inc.

Senior Administrative Assistant - July 2010 to August 2011

•Prepared marketing communications for local Brokers and clients

•Assisted Broker’s with marketing and administrative needs to complete business transactions

•Compiled Market Surveys, Tour Booklets and Asset Portfolios based on the needs of the client

•Drafted legal and revenue related documents for Brokers to present to their clients

Human Resource Development Intern

MillerCoors - January 2010 to May 2010

Responsibilities

•Created a Trainer’s Guide and Participant Packet in order to enhance and streamline the overall OSHA Safety

Training

•Analyzed existing OSHA Safety Training to find areas of improvement based on learning theories

•Integrated learning theories into updated OSHA PowerPoint Presentation

Marketing Assistant

University Recreation - August 2009 to May 2010

•Create marketing programs to promote events, programs and greater utilization of the on-campus recreational

facilities

•Design marketing materials for upcoming events, utilizing both print and internet media

•Leveraged social media tools to generate a “buzz” amongst students and faculty

•Represent the organization at on-campus fairs and events

Marketing Intern

Performance Food Centers - May 2009 to August 2009

Responsibilities

•Researched and developed a product marketing plan for the new Specialty Coffee Division to penetrate non-

traditional markets

•Assisted the Marketing Director in implementing various marketing strategies

•Redesigned and update bi-monthly emails sent to customers

•Prepared materials and logistics to participate in National Trade Shows

EDUCATION

Bachelor of Business Administration in Marketing and Human Resource Development

James Madison University - Harrisonburg, VA

2006 to 2010

SKILLS

Project Coordination, Product Management, Business Development, Product Promotion, Budgeting,

Reporting, Teamwork, Sales Support, Communications, Vendor Management, Problem Resolution, Analysis,

Planning

ADDITIONAL INFORMATION

Activities

Make-A-Wish Foundation

American Marketing Association

Springfield Soccer Club Coach

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