Advertising, Public Relations, Customer Service, Grass Roots Marketing
Resume:
Ellie Blair
**** ******* ***** ********, ** ***42 Phone: 859-***-**** *****.*.*****@*****.***
Summary
Proven Leader with extensive experience in developing strategic planning including but not
limited to: web services, social media, grass roots, public relations, marketing, advertising,promotions, project management and event coordination.
Skills
Marketing Strategies & Campaigns
Contract/Sponsorship Fulfillment
Corporate Communications
Project Management
Analyzing Reports
Salesforce Experience
Sales Collateral & Support
Event Coordination
Public & Media Relations
Proficient in MS Office Suite
Social Media and Website Building
Administrative Experience
Professional Experience
REBLAIR MARKETING
Marketing Manager, 2011 Present
o Managed intense marketing campaigns for several brands: ZeloSport, Mapzies,
Louisville Mega Caverns, Ascent Internet Marketing, Deer Cross Athletics, Hoops
Academy, and King of the Bluegrass
o Assisted with SEO, web management and design campaigns for strategic partners
o Have worked on national and regional contracts/partnerships with: Gatorade,
Firehouse Subs, ESPN, Cricket Wireless, Papa Johns, Kroger, KCTCS, Budweiser,
and more
o Also worked on local/regional contracts/partnerships with: Whitaker Bank, Tom
Miller, Skyline, Chic Fil A, Larossa’s, Gold Star, Mid Continent University, KCTCS,
Eclipse Bank, Louisville Water, etc
o Lead in event creation and program management. Signature event was the Bama
Shootout. My responsibilities included: all sponsorship promotions, team
management, venue/contract negotiation, event set up, vendor assignments,
sponsorship wrap up reports, finances and crowd control
o Prospected new sponsorships/partnerships based on the local or regional
demographic. Ability to step in and help initiate sales
BONEFISH GRILL
Marketing Coordinator/Head Bartender, 2008 2011
o In charge of all servers, hostesses and bartenders as shift lead, 2010 2011
o Top food and alcohol sales, 2009 2010
o Bombay Sapphire Bartending Challenge Competitor, 2011
o Assisted in Catering Coordination, 2010 2011
o Developed outside sales and trade tactics to promote customer retention
o Highest wine sales within Lexington, KY location, 2010
o Head trainer of new servers and bartenders, 2008-2011
o Compiled end of shift reports and made bank deposits
o Highest gift card sales, 2009 2010
JOSEPH EBERLING PROPERTIES
Area Property Manager, 2004 2008
o In charge of entire portfolio of properties (single family homes, duplexes and
apartments)
o Contracted all vendors and maintenance staff
o Planned, budgeted and scheduled all updates and construction projects to
properties
o Prepared and adhered to yearly budgets
o Ensure all insurance compliance and building codes
o Created all leases and renewals for tenants
o Marketed, prospected, completed background checks and applications for all
tenants
o Handled all financials for all properties within the portfolio
o Communicated regularly with all tenants
o Served as the 24/7 communication and emergency line for all tenants
o Maintained 95 100% occupancy every year
Education
UNIVERSITY OF KENTUCKY – LEXINGTON, KY
Studies toward a Bachelors of Business Administration Degree in Marketing
UNIVERSITY OF KENTUCKY SPORTS MARKETING ACADEMY – LEXINGTON, KY
Sports Marketing Professional Certification
BLUEGRASS COMMUNITY AND TECHNICAL COLLEGE – LEXINGTON, KY
Associate Degree in Arts
Associate Degree in Science
References Available Upon Request
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