Marketing and Media Professional with Non Profit Experience

Location:

Selkirk, NY, 12158

Posted:

June 20, 2014

Contact this candidate

Resume:

SUMMARY OF SKILLS

. Development, strategic direction and general management of integrated

communications initiatives, specifically for non-profit fundraising,

member acquisition and retention

. Excellent communication, writing and influencing skills

. Experienced business professional comfortable working with C-level

executives

. Strategic relationship and partnership building skills -- listen

attentively, solve problems creatively, and use tact and diplomacy to

find common ground and achieve positive outcomes

. Strong WordPress, SEO and Social Media skills

. Demonstrated leadership, integrity and ethics

. Experienced in interpreting data, including research, response tracking,

analysis and optimization

ACCOMPLISHMENTS

. Handle communications, social media efforts and web design for three

local non-profits, Coxsackie-Athens Foundation for Education (C.A.F

Neighbors Helping Neighbors Greene County (NHNGC), and Coxsackie

Elementary PTO

. Communicate the C.A.F s mission to teachers and staff in the

school district and encourage them to apply for innovative grants to

enrich educational programs for their students

. Write and develop content marketing strategies for digital and social

media

. Chair the C.A.F. 's annual Gala raising over $30,000 from corporate

sponsors, ticket sales, and auctions

. Obtain local PR and social media promotion that has resulted in an

annual sell out of the C.A.F s largest fundraising event

. Personally raised $5,000 for NHNGC via social media to assist local

victims of Hurricane Irene

. Secured TV, newspaper, radio, and online promotion of NHNGC's first

annual Prom Dress event to assist high school girls in financial need

of a prom dress; Collected over 400 prom dress donations and raised

$4,000 in 3 months to support this event through social media

. Oversaw Direct Mail Membership Marketing efforts for PBS stations

WNET/WLIW

. Supervised 140 annual mail drops totaling over 70 million pieces and

up to 80 different creative approaches including member acquisition,

appeals/follow ups, and renewals

. Team was able to realize over $75K in annual production and postage

savings for the client

. Responsible for marketing and media initiatives for Guthy-Renker, one of

the largest and most respected direct marketing companies in the world,

with distribution in 68 countries and sales of over $1.5 billion per year

. Saved up to $25 million annually in media expenditure through

advanced rate contract negotiations.

. Procured a new creative agency to conceptualize and test new

creatives and offers with clearly defined segmentation and

positioning which led to a 59% year over year increase in total

orders.

. Conducted market research and analysis that provided the foundation

for developing and penetrating previously unprofitable markets

through targeted marketing initiatives

PROFESSIONAL EXPERIENCE

ISA ADVERTISING New York, NY

ISA Advertising is a full service advertising agency specializing in

results focused media campaigns

Media Director Jan 1998 to Dec 2013

. Responsible for building and implementing client's media plans, including

strategies, messaging, establishing goals and projections, RFP process,

negotiating contracts and recommending new media

. Managed the purchase of traditional and digital media, including print,

DRTV, radio, direct mail, OOH, digital and social media

. Explored creative and innovative media opportunities and met with sales

representatives to analyze the value and applicability of media vehicles

. Wrote detailed results decks, presented findings and made recommendations

to the client

. Supervised, trained and guided staff, established and documented employee

goals, conducted performance reviews and served as a mentor to my team

. Led client meetings and presentations

. Developed, implemented and tracked key performance indicators and

conducted market research to identify market trends and best practices

. Analyzed and reported campaign performance to both the internal team and

to clients, including leads, conversion, acquisition rates, comprehensive

cost, ROI and LTV analysis

COXSACKIE-ATHENS FOUNDATION FOR EDUCATION (C.A.F Coxsackie, NY

The C.A.F. . enriches educational programs in the C-A School community,

honors the achievements of teachers and alumni and recognizes significant

contributions made to the C-A school community

Board Member July 2012 - Present

. Manage the grant activities lifecycle for the Foundation

. Communicate the C.A.F s mission to teachers and staff in the school

district and encourage them to apply for innovative grants to enrich

educational programs for their students

. Act as chairperson for all C.A.F s fundraising events; Duties include

volunteer recruitment, event planning and promotion, and securing major