D ARRE LL WH I T E

**** *. ******* ***. #**, Los Angeles, CA 90034 213-***-**** d w hi acellm@r.postjobfree.com

PROFESSIONAL OVERV I EW

Highly experienced Marketing Guru with a pension for integrating and operating CRM processes,

social media integration, business plan analysis, brand development, advertising sales/buying, and

event production.

RE LEVANT SK I L LS

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Marketing Strategist/Innovator Event coordination

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Strong In terpersonal/Writing Skills Product t raining and placement

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Team building/Leadership expertise Skilled in MS Office and Salesforce

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Extensive media connections/experience Skilled Salesman/Negotiator

E D UCAT IO N

California State University, Long Beach Long Beach, CA University of Phoenix, Online

Bachelor of Arts: Interpersonal Communication, 2006 Masters of Business Administration:

M arketing, 2009

GPA: 3.6 Phi Beta Sigma Fraternity Chapter President GPA: 3.8

EXPER I E NCE

Night Clubs U NLT D. Los Angeles, CA Ma rketing Coordinator 2012 to P resent

For this nationwide nightlife and social event directory mobile application, I handled a variety of tasks

pertaining to gaining exposure, downloads, and strategic placement of the mobile application. Created

and distributed media collateral as well as produced major events. Exhibited the brand at various

t rade shows and negotiated strategic partnerships and sponsorships for the app.

Quality Media Sherman Oaks, CA Ma rketing D i rector 2012 to 2014

I was brought to this social media management company to implement SalesForce and raise revenue

t hrough new channels. I was responsible for email, direct mail, and social media campaigns. Also

coordinated special events and marketing mixers to increase company profile.

Disability Group I nc. Los Angeles, CA Ma rketing Di rector 2010 to 2012

After starting work at this Social Security Law fi rm as a case analyst, I quickly mastered that role by

exceeding monthly quotas and achieving high customer service marks. I was promoted to Marketing

D irector where my duties included to handling the marketing budget for the firm purchasing leads for

our case analysts, purchasing TV and radio ad space, as well as developing strategic relationships and

partnerships with outside entities. I was responsible for a 30% sales increase during my tenure. I was

a lso responsible for creating large scale events within the community to boost the community presence

of our company.

B lack T ree T V L os Angeles, CA M a r keting Coordinator 2008 to 2010

As a Marketing Coordinator at this media and internet content distribution channel, I was responsible

for obtaining new distribution outlets such as YouTube and 7-11 TV. My duties included balancing a

budget that included ad buying, budgets, and event production. I implemented a CRM process to t rack

users and tendencies. Also played a major role in building BlackTree TV, as its content has received

more than a half billion views on 17 distribution platforms, including YouTube, iTunes, Tivo, Sony

D ivX and Boxee.

L T Consultants I nc. Carson, CA R eal Estate Agent 2003 to 2009

Began working as a Mortgage specialist. My duties were to cold call prospective leads for the purpose of

handling refinancing, new home purchases, construction loans, home equity lines of credit and all the

p rocessing associated with these t ransactions. Upon graduation I became Real Estate Agent. I was

responsible for leading a team of agents, while maintaining my personal quota, and developing

marketing and press materials for the entire office.

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