Claude HAGEGE Nationality : French - EU
**, *** ** ** *******, Paris, 75019 – France Residency Visa : France
+33-661-***-*** (France)
Languages : French, English
acekta@r.postjobfree.com
Profile Known and recognized in the fields of media marketing and dynamic digital signage as
an expert, with integration of technologies and business developments, 23 years
experience in management, project control, marketing and sales, Claude is leading
projects over the world for many companies, on technology architecture and integration
applied to business and lastest, in digital signage and tactic media consultancy for retail,
business and corporate.
Claude is a professional business manager who is focused on designing and
implementing business driven solutions that match on achieving requirements through
practical solutions, on time and within budget, using the full project lifecycle.
In addition, Claude Hagege was nominated as the Ultimate Business Developer by Intel
in 1999, in San Francisco in regards to his implication and achievement to video
communication solutions market and received numerous awards from business and
technical journals and magazines.
Career History Various Companies - Project Management, Consultancy, Missions
Chanel Corporation, Fashion, Beauty and Perfumes,
May 2010 – Current
P aris ( France )
G lobal Digital Signage W orldwide P roject L eader
Chanel has since many years implemented video in points of sales from many different
ways, from DVDs to local signage software tries. They are looking to find a global
solution for all their points of sales, retail chain and corners.
Roles: Understanding the markets and business requirements, defining the needs and
designing the overall concept with management team, market study, defining list of
potential vendors, preselecting processes and short listing of vendors, definition of the
project plans, milestones and organization of the project.
I have been in charge of the RFP/RFQ, pilot roll out and UAT phase. I am also in
charge of the full roll out plan (more than 500 points with extension to corners within
27000+ locations). I manage internal IT, facilities services, contractors and vendors and
work closely with Architects, Artistic and Image Management.
HUBLOT, Luxury watches,
May 2011 – December 2011
P aris ( France )
D igital S ignage Project Manager
Hublot, part of the LVMH group has decided to enhance their points of sales by implementing
a digital signage solution mixing playback and live contents for more than 50 locations in the
world.
Helping managing their project installations in the world as turnkey delivery to the local
business.
Linea Roma, Optical Retail,
P aris ( France ) Sept. 2008 – Feb. 2010
H ead Project Manager
Linea Roma is a new brand in optical retail chain and they are looking to launch a new
concept store in their market using digital signage solutions and interactivity.
Roles: Understanding the market requirements, defining the needs and designing the
overall concept with management team, conception of interactivity tools, sourcing
process, prototyping, delivery of the project concept.
MTS, Tools Stores chains,
S ant iago ( Chile ) June 2009 – March. 2010
C oncept Evaluation Project Manager
MTS is a procurement company handling around 70% of the goods for about 110 shops
retail chain in Chile. They are looking to get a digital signage concept to promote their
products lines.
Roles: Understanding the market requirements, defining the needs and designing the
overall concept, elaboration of business cases, evaluation of ROI, delivery of a project
plan with financial perspectives for phase 2 project.
Lulu Hypermarket, Hypermarket, Shopping Centers,
May. 2008 – Feb. 2010
D oha ( Qatar )
C oncept Project Manager
Lulu Hypermarket is one of the leading hypermarket chains in the GCC. They are
looking to use digital signage and interactivity to boost their sales and to increase
customers’ fidelity.
Roles: Understanding the market profile and requirements, defining the needs and
designing the concept with marketing management teams, elaboration of business cases,
introduction to advertising network concept and loyalty interactive programme,
conception of interactivity tools, market sourcing pre-process, delivery of the project
concept with evaluated costs, ROI, business model and partnership win-win project.
Unibail, Malls,
May 2009
P aris ( France )
P roject Manager
Unibail is owner and management company of many malls in Europe and they were
looking for new solutions for malls visitors comfort.
Roles: Understanding the requirements, study and delivery of the concept and market
solutions.
Carrefour, Hypermarket,
March 2009 – August 2009
( KSA )
C oncept Project Manager
Carrefour is one of the world leading hypermarket owner. Through their communication
agency, they are looking for solutions to increase sales volumes and to attract and keep
clients.
Roles: Understanding the market requirements, defining the needs and designing
concepts with communication team, conception of interactivity tools, sourcing pre-
process, prototyping, and delivery of the project concept.
First Class Lounge, Etihad Airways,
A bu Dhabi ( UAE ) Feb. 2009 – April 2009
A udioVisual Project Manager
Etihad Airways is the national airline company of UAE. They were looking for new
concept of visitors services for their first class airport lounge.
Roles: Understanding the requirements, sourcing process management, procurement
process management, logistic process management
Omnyat Properties, Office building,
D ubai ( UAE ) Dec. 2008 – May 2009
T echnology Expertise Manager
Omnyat Properties is a construction companies delivering high class buildings for
residency and offices integrating a large scale of technologies to help and support
visitors’ journeys.
Roles: Understanding the project requirements, defining the needs and designing the
solution with management team, sourcing pre-process, proof of concepts, delivery of the
project concept including financial costs studies.
Taj Mall, Mall,
Nov. 2008 – Jan. 2009
A mman ( Jordan )
C oncept Project Manager
The TAJ Mall is one of the latest mall projects in Jordan and they were against a digital
signage solution thinking that screens will devaluate their high class look and feel
concept. The communication agency in charge of the signage was looking to prove to the
mall owner that a digital concept can fit the requirements of design.
Roles: Understanding the design and requirements, defining the needs and designing the
overall concept, including screens integration, look and feel matching concept, IT
integration, sourcing pre-process, delivery of the project concept including financial costs
evaluation, feasibility, ROI study.
HealthCare City, Medical Community,
Oct. 2008 – Dec. 2008
D ubai ( UAE )
C oncept & Solution Project Manager
HealthCare City is concepts of the Dubai government to locate in a single place all the
population requirements and needs in terms of medical specialists.
Roles: Understanding the market concept and requirements, defining the needs and
designing the overall concept, conception of the different network channels, conception
of the content strategy, conception of interactivity tools, full cost study, business models
and scenarios study, business and partnership study, sourcing pre-process, full city
cabling network design and telecom partnership business concept, management study
case, delivery of a full project concept.
The Gate, Mall, Offices and residential buildings,
D oha ( Qatar ) Sept. 2008 – Nov. 2009
D igital Signage Project Manager
The Gate is one of higher class mall under construction in Doha and their owner were
looking for some “WOW” effects and digital solutions.
Roles: Understanding the designers requirements, delivery of a full pre-project
introduction to digital signage for malls market, concept and design of specific features
with construction company management teams, delivery of a full concept including
indoor and semi-outdoor features, design integration with look and feel matching, full
cost sourcing study, advertising partnership concept, business models and business cases,
technical integration study, cabling request, pre-RFP documents.
GM Chevrolet, Car dealer,
Aug. 2008 – Dec. 2008
D oha ( Qatar )
C oncept Project Manager
GM Chevrolet in Qatar is looking for new digital concept to help the sales teams and
improve customers’ journeys.
Roles: Understanding the market requirements, defining the needs and designing the
overall concept with management team, conception of interactivity tools, sourcing pre-
process, and delivery of the project concept including IT requirements, costs study and
ROI business cases.
FDC International, IT Company,
July 2008 – July 2009
D ubai ( UAE )
S upport Project Manager
FDC International is an IT products and services company. They had to provide to one
of their customer a full proposal in maintaining a digital signage network including the
software side.
Roles: Defining the milestones of the project, defining the escalading processes, the
onsite maintenance process, all the software maintenance including items replacement to
reduce timescales and fit the SLA requirements, partnership contract negotiation
support.
Omnia Advertising, Advertising Agency,
June 2008 – Jan 2009
A mman ( Jordan )
S enior Project Manager
Omnia Advertising is a new media sales agency in Jordan. They are looking to build
advertising networks in some locations selling ads spaces.
Roles: Providing full conceptual information to setup the company, support in choosing
the locations to build digital signage network, network design delivery, business and
financial plans per location
Watanyia Telecom, Telecom Operator,
May 2008 – July 2008
K uwait ( Kuwait )
C oncept Project Manager
Watanyia is a major player as triple play operator in the region and they were looking to
implement interactivity with products displayed in their stores and digital signage.
Roles: Understanding the concept requirements, defining the needs and designing the
overall concept, sourcing pre-process.
Firefly Communications, Media Agency,
D oha ( Qatar ) May 2008 – April 2010
S enior Project Director
Firefly Communication was a printed media agency and they wanted to extend their
activities to the digital signage market.
Roles: support in creating the department, building the teams, finding the venues,
negotiating with venues owners, technology and marketing oriented concept and solution
delivery, sourcing management, logistic management, implementation/deployment
project management, network logical design management, content management.
Ski Dubai, Them Park,
April 2008 – May 2010
D ubai ( UAE )
P roject Manager
Ski Dubai is one of most known landmark in UAE for skiing entertainment. They had an
issue in managing queues for cashier area and equipment renting areas.
Roles: Understanding the requirements, defining the needs and designing the overall
concept with management teams, conception of interactivity tools, sourcing process
management, delivery of the project concept.
Etihad Holidays, Holidays Agencies,
Feb. 2008 – Jan. 2009
A bu Dhabi ( UAE )
A udio Visual P roject Manager
Etihad has decided to open their own travel agencies for their holiday’s department.
They wanted a full new concept.
Roles: Design project management with architects, Digital Signage and Interactivity
project management including concept, technology building, sourcing, implementation
management, contractor management.
Festival City, Full City management,
April 2007 – July 2008
D ubai ( UAE )
P roject Manager
Festival City is a big land project in Dubai including all living aspect areas and market of
a city. They wanted to implement digital signage services to improve residents and
visitors journey.
Roles: Understanding the market requirements, compiling sectors markets inputs,
designing networks regarding the needs, delivery of a full concept project including
technologies aspects, market studies, and financial perspective with ROI and project
plans.
Dubai Airport, Airport,
April 2007 – June 2007
D ubai ( UAE )
E xpertise P roject Manager
Dubai Airport was building a new terminal exclusive for Emirates Airlines and they were
thinking of improving their digital signage network.
Roles: Understanding the current digital signage network and business model, defining
the needs and designing the new concept, delivery of the project concept.
MAF Malls, Malls,
D ubai ( UAE ) Sept. 2006 – April 2010
S upport Project Manager
MAF is the leading owner of many malls in Dubai with a landmark “Mall of the
Emirates” and the latest Mirdiff City Center. They are always looking in implementing
digital signage solutions for visitors’ information, advertising networks and look and feel
design.
Roles: Concept support project management, technologies integration management,
sourcing management, delivery management, content creation support management,
implementation project management.
DU, Telecom Operator,
Feb. 2006 – June 2007
D ubai(UAE)
C ons umer Channel & Corporate – I nteractivity, Audiovisual & Dynamic Digital
S ignage P roject Manager
DU (EITC’s brand) is the new telecommunications brand with a fresh approach. Later
this year, they will offer integrated and customized telecommunications services for
consumer & business customers. The nature of their offering will set them apart in the
sector, as they will be able to deliver the complete range of telecommunication &
entertainment services - mobile and fixed line telephony, broadband internet, TV, video
and business solutions. They are looking forward to serving telecommunication needs by
the second half of 2006.
Roles: Completing design of Digital Signage Network (Hardware & Software),
Conception of Interactivity features, Content creation accompany, RFP process
management and procurement processes accompany, Retail Fit out, Roll out
management.
I have designed, built and developed all the features regarding the store designer concept
design, working with retail management teams and construction contractor companies.
Dynamic Digital Display, Digital Signage,
June 2004 – Jan. 2006
P aris ( France )
A udiovisual & Dynamic Digital Signage Project Manager
DDD was a new company wanted to act on digital signage market using different
business models, selling solutions to customers and building up their own networks
based on advertising revenues
Roles: Company setup project management, including high management support, hiring
teams, partnership management, accompaniment on projects as project manager for
concept and solution deliveries, sourcing management, contractor management,
commissioning management.
THE MEEDDYA GROUP HOLDING COMPANY -
C.L.E.D.3S Corporate Level Extended Digital Signage
Specialized Services, Dynamic Signage, Retail Improvement
F rance, USA, UK, North Africa, South America, Middle - East
October 2005-Today
G roup Chairman, President & CEO
The Meeddya Group is the most effective expert on digital signage market handle the full
range of needs in a project:
- Presales as expert (Market Approach, R.O.I., Financial Support),
- Sales as VAR (Hardware/Software, Contents, Network, Management & Services),
- Post Sales as Manager (Worldwide coverage, Contents Management, Network
Operator, Media Planning).
We are developing many projects as in Healthcare areas, Beauty/Hair Stylist area, Golf
Proshop, Food Court/Shopping mall, shops, Country clubs, 5 stars hotel lobby and retail
but also in outdoor areas.
Roles: finding new partners (resellers/integrators/co-owners of branches) over the world
to develop the markets, developing new markets, new technology solutions, closing
deals, managing the branches teams.
May 2003-Dec 2004
Fibro, Videoconferencing, P aris, F rance
V P Marketing, Communication & Sales
With the success of Fibronique and Fibro Telecom companies, a French electronic
group decided to buy the 2 companies to extend their activities to new markets.
Attached to the chairman, my function consisted in managing all the activities of the
subsidiary.
Roles: My principal activity was the setting in marketing of new markets (audio and video
communication over IP) by the means of techniques in marketing and sales, and the
setting of representation of foreign suppliers.
My sales activity led me to manage a wallet clean.
August 1998-July 2006
Fibro Telecom, Videoconferencing, P aris, France
P resident & CEO
In 1998, the videoconference makes important great strides and new manufacturers
appear on this market. Thanks to my relations privileged with international groups, I set
up a structure of marketing of these products and Fibro Telecom (as subsidiary of
Fibronique) became a leader of its market and gained several large markets with French
administrations and certain private companies. Fibro Telecom’ solutions were declared
with no competition on the market by the NATO.
I was acting between May 1999 and May 2004 as Senior Project Director for all
videoconferencing implementation for French Army and NATO projects.
June 1998-July 2006
Fibronique, F iber Optic, Paris, F rance
P resident & CEO
With many success stories as VP Marketing & Sales, the board had decided to give me
this new position in the company to develop new markets of sales and reorganize the
company teams.
Fibronique, F iber Optic, Paris, F rance May 1997-May 1998
V P Marketing & Sales
Leader on his market of the supply and the installation of fiber optic communication
network, Fibronique knew a fall of mode since 1994. My role was of “re-boosting” the
sales of this company, to open the catalog with new products, to win new customers and
to increase sales turnover while preserving the basic structure.
World CD, M arketing & Communication, Paris, France Nov. 1996 – March 1997
F ounder
Creation of a structure of computering graphics
FNAC, F rench Le ader of cultural and leisure products, Paris, France Nov. 1994 – Sept. 1996
A udio/Video Dpt Managet
I was in charge for the purchases and sales of my activities area; I had the complete
management of my department of activities with 8 salesmen. I set up the first linear one
of “top-of-the-range” products area of the sign who, thanks to the impressive results,
saw it declining with all the stores.
Fibronique, F iber Optic, Paris, F rance Sept. 1989 – Sept. 1993
S ales Engineer
Sectored sales management of a quarter of France (North-western zone). Development of
the sales turnover and search for new customers.
Fibronique, F iber Optic, Paris, F rance July 1987 – Sept. 1989
E ngineer
Help in pre-sale, breakdown service customers, assemblies of technical models of
feasibilities.
French Baccalaureate, Electronic F2 Specialty, ORT France June 1987
Education
Major International Business Alumni 95 June 1995
Concentration: Broadcasting
Advanced Certificate: Strategic Marketing
Dedicated to Intel videoconferencing market development in Europe in
Others
1998 and 1999.
Participating in the technology development of the Intel TeamStation and
ProShare 500 with Intel, first IP based videoconferencing systems.
Award of best videoconference system reseller in 1999 and 2000 as market
leader in business development.
Declared with no competition on the market by the NATO regarding
advanced integration in technologies systems.
In September 1998, won the "Editor's Choice" award in a product review by
Internet Telephony Magazine. Also received a "Blue Ribbon" award in a
review published in the Sept. 21 edition of Network World.