Customer Service Sales

Maria de morgandie

**** ** ****** ****** ( Las Vegas, Nevada, 89121 702-***-**** (

***********@*******.***

Global Business Strategy Development Professional

International Market Development / Explore Emerging Markets / Drive

Strategic Planning

Senior Level Business and Strategy Executive Master Business Administration

and Economist expertise in Market Research, international client relations,

brand strategy, planning and business development. Eager to contribute

advanced sales and marketing, communication, staff leadership and change

management skills towards optimizing the goals of a progressive,

international corporation. Bilingual.

Core Competencies

< International Business Development

< Telecommunications/Technical Expertise

< Latin American/European Market Expertise

< Capture Client Loyalty and Commitment

< Market Research, Competitive Intelligence,,Marketing and Competitive

Strategy, Business Competitive Analysis, Market Planning, Online Market

Research,Consumer Insights, Research Design, Research Project Management,

Industry Trend Analysis, Knowledge Management, Decision Analysis,

Executive Level Presentations, Launch of New Products, New Product

Ideation, Primary Market Research, Secondary Market Research,

International Market Research.

< Exceptional Negotiation Talent

Professional History

1994 to present: MASTER BUSINESS ADMINISTRATION AND CONSULTANT ECONOMIST

TELEFONICA (Main Company of Telecommunications Company in all latin

America and Hispanic-Spanish America) And Independent Economist Consultant

< Professional Consultant in Area Finances, Commercial, Business, Marketing

and Evaluation of Projects, Sales.

< Market Research Consultant and Competitive Intelligence expert (online

and not on line), strategic planning, market penetration and business

development. Competitive Advantages/Marketing Strategy,New Product

Development and Knowledge Products and Strategic Planning Market Research,

doing Business Plan Market Research: Identify Best Practices, Customer

Insights and Trend Analysis. Customer Panel and Research Community

Development.

< Oversaw market analysis, monitored competitive activity, and identified

customer needs; selected and developed key team members to ensure

efficient operations support.

< Directed and maintained oversight for all marketing, product portfolio

and strategy development

< Developed business plan and strategy established new sales channels and

identified high revenue potential opportunities in a global market;

supported product development and launch of products for

telecommunications, targeted at the Latin American market.

< Researched and studied demographic, purchasing and trend data;

interpreted consumer behaviors and led development of business plans to

develop product positioning in the market place, strategic research.

< Marketing, advertising and design processes.

< Research and analysis to facilitate better business decision making, and

the development of insightful strategies for avoid expensive mistakes,

grow businesses and become more profitable

< Financial and Economic Analyses and Estimations, Budget by Areas or

Centers of Costs.

< In charge of preparation of Information/Reports of Management and

Directories to the high Administration, pertaining to the Management of

Administration and Finances.

< In charge of update and pursuits of statistics of the business.

Marketing, Sales, Evaluation of Projects. Advertising Campaigns.

< Product Head of Platform of Telephone Operators.

< In charge of Studies of Market.

< Analysis and control of the budget of the Department of Marketing.

< Studies of Market, analysis of statistics obtained through made surveys

to evaluate changes in market

variables, projecting possible changes and/or tendencies in these

variables, preparation of information of reports and/or presentations

for the adapted decision making of the high administration of the company.

< Analysis of Competition, evaluation the changes in image, prices,

products, promotions, publicity (presses, television or another means) and

quality in the attention to clients. Advertising Campaigns.

< Direct Marketing, Definition, implementation, evaluation of costs

associated and involved times of all the activities of Direct Marketing of

the Company. Coordination and Implementation of Plans of Fidelity, Sales

and Recapture of clients.

< Purchases, optimization and execution of the purchases related to all the

activities of the marketing department.

< Administration of Promotional. Control of Inventories. Experience in

Supervision of Personnel.

< Evaluation of Auspices, promotions, or other activities of Marketing.

Analysis Cost-Benefit.

< Specific Evaluation of Products yield and/or businesses.

< Studies of Market. Analysis of Competition. Completed extensive markets

research. In charge of Market research, Competitive Intelligence, Surveys,

Focus Groups, Strategic Planning Market Research, Marketing Plans,

Business Plans, Best Practices, New Initiatives, Social Media, Trade Show

Intelligence,, Opportunity Analysis, Product Development, Stage Gate

Process, Customer Insights, Consumer Insights, Buying Process

< Economic and Financial Evaluation of diverse Projects

< Developed engaging and innovative global marketing strategies for this

global telecommunications connectivity company; leveraged exceptional

client development and relationships management strategies to capture new

opportunities with major telecommunications industry leaders.

< Led development of key business plan to drive strategy and market

positioning and Market research.

< Developed tracking systems to identify new business opportunities.

< Assisted corporate executives and leaders in market research, marketing,

strategic planning, business development, mergers and acquisitions,

product management and innovation.

< Internal research consultant assisting strategic planning, marketing and

business development.

< Independent consultant with responsibility to develop a firm-wide

knowledge sharing strategy, resulting in more efficient working

relationships and stronger customer service.

< Developed a Market Research Department and drove strong demand through

strong networking and by providing superior customer service.

< Created a competitive strategy for the firm resulting in many new client

wins. Elevated the quality of the firm's deliverables, resulting in the

firm winning business from top tier firms, whereas before they have been

competing against mid-tier firms.

< Marketing professional with extensive experience in emerging and in-line

product marketing with particular strengths in: Situation Analysis

Evaluation, Competitive Intelligence, Market Dynamics Assessment, Strategy

Development, Market Research Planning, Primary/Secondary Market Research,

Qualitative/Quantitative Techniques, Product Forecasting, Target Product

Profiles & Claims Development, Emerging & In-line Product Development.

< Commercial Opportunity Assessment.

< Market Making - evaluate potential markets for lifecycle and new product

development.

< Lead the implementation of Global Best Practice Market Research Training

Programs, Lead and Managed Global Market Research Agency Selection and

Utilization Process: Served as a lead for the management of market

research asset management. Developed market research agency utilization &

performance tracking. Developed preferred agency selection process that

optimizes quality with control for utilization. Managed the implementation

of preferred market research agency selection process. Integrated with

Global Procurement for agency selection, contracting, and negotiation of

preferred rates, Established controls for managing the effectiveness of

the agency selection process.

< Conducted Global market analyses and provide franchise strategy

recommendations for in-line and emerging products.

< Identified and assessed market-making opportunities for lifecycle

products.

< Assessed market dynamics, treatment trends, and manage selected

components of strategic planning process (e.g., situation analysis, market

research plan, strategy development, etc.).

< Proactive identification of business needs/issues and develop commercial

assessment of new investment opportunities. (e.g., in-licensing

opportunities, new market entry, etc.).

< Developed commercial perspective to optimally shape Target Product

Profiles (TPPs)/ Target Product Claims (TPCs) and emerging product

development plans.

< Identified, obtained and managed secondary market research data

capabilities and reporting in support of franchise initiatives.

< Developed forecasts for emerging, lifecycle, and new market

opportunities.

< Developed and maintained market research budgets to plan.

< Brand management, budgeting, business development, competitive,

competitive analysis, cost analysis, customer relations, customer

satisfaction, data analysis, direct marketing, market analysis, market

development, market planning, market research, marketing, new product

development, planning, positioning, product management, profit, project

planning, promotional materials, quality, quality control, quantitative

analysis,

< Conducting competitor analysis by keeping abreast of market trends and

competitor moves to achieve

market share metrics.

< Conducting Evolving market segmentation & penetration strategies to

achieve targets.

Providing direction to execute promotions / launches as part of brand

building & market development effort.

< Conducting Business Development / Brand Management.

< Conceptualizing and executing sales promotion schemes to increase the

brand visibility.

< Preparing management level reporting on the brand's performance, needs

and forecasts.

< Managing development of all creative materials for brand to assure

correct presentation of the brand's trade dress and accurate and effective

communication of the brand's positioning, features and benefits.

< Product Management: Overseeing new product management, complete product

life cycle and product rollouts.

Deploying suitable market research tools to gauge market trends and

competitor activities to gain the competitive edge on the market. Managing

sales functions like product planning & roadmaps, consultation and

business development. Handling the pre analysis data and post analysis of

product launch. Coordinating workshops for clients to understand the

outcome of the results.

< Marketing: Developing marketing strategies to build consumer preference

and drive volumes. Evaluating marketing budgets periodically including

manpower planning initiatives and ensuring adherence to planned expenses.

Conducting competitor analysis by keeping abreast of market trends and

competitor moves to achieve market share metrics. Evolving market

segmentation & penetration strategies to achieve targets. Providing

direction to execute promotions / launches as part of brand building &

market development effort.

< Business Development/Brand Management: Conceptualizing and executing

sales promotion schemes to increase the brand visibility. Preparing

management level reporting on the brand's performance, needs and

forecasts. Managing development of all creative materials for brand to

assure correct presentation of the brand's trade dress and accurate and

effective communication of the brand's positioning, features and benefits.

Monitoring monthly new product launch results and recommending action for

addressing any forecasted variances to volume budget.

1991 to 1993: SISTECO -Consultant Master Business Administration, Product

Manager.

< Manager Business Administration in charge of Evaluation and Marketing of

Software Products.

< Market Research and Evaluation and Studies of Markets.

< Evaluation of Projects.

< Led new product development strategies; introduced new products, designed

competitive pricing strategies and established distribution channels

including telemarketing and POS promotions.

< Defined product support information requirements and provided on-going

product management.

1990 to 1991: COMSOFT-Director, Consultant Master Business Administration.

< In charge of Evaluations of yields of business, Economic and Financial

Evaluation of different lines of products.

< Introduction to the market of products and or services of North American

Multinational Company -Computer Associates.

< Created and launched systems for customer service throughout the

country; spearheaded development for this new service in Chile, Latin

America and South America and led research and identification of

customer needs.

1988 to 1990: INDAVAL-Director and Head Department of Sales.

< Organization, development and control of the Department of Sales and

Team of Sales.

< Study and Analysis of new lines of Products. Evaluation of Projects.

Market Research.

Education

University of Chile, Santiago, Chile - Master Business Administration.

Business Engineer.

University of Chile, Santiago, Chile - Bachelor of Economy, Economist.

Language Skills: Bilingual, Fluent in English and Native Spanish.

Advanced Skills in computer.

Advances Courses of Training in Chile and U.S.A.

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