GRACE HAYLEY MEINHOFER

**** ** ***** ***** ***** FL 33185- 787-***-**** - acehzj@r.postjobfree.com

PROFILE

Marketing and Public Relations Manager with extensive experience working in several supervisory roles in

numerous media fields. Highly driven and resourceful, with the ability to lead, make recommendations and influence

decision-making. Uses a collaborative approach to formulate positive and beneficial internal and external relations,

and drives individual and team performance. Ability to manage conflict, set clear goals and manage time effectively.

Strengths in:

• Marketing • Event Marketing & Production • Creative Direction

• Advertising & Public Relations • Project Management • Editing

• Promotions & Media Planning • Budget Management • Social Media

WORK EXPERIENCE

US Army - Directorate of Family and Morale, Welfare and Recreation, Fort Buchanan, PR Aug 2009 - to present

Marketing, Advertising & IT Manager

! Develop and implement a strategic marketing program in support of Family and MWR programs, services,

facilities and activities

! Design promotional campaigns. Identify publicity and advertising needs. Evaluate advertising and publicity

efforts

! Oversees contracting and sponsorship negotiations

! Handle creative development and execution of all special events at Fort Buchanan. Manage the budget, expense

reports of the events and analyze their profitability based on P&L

! Editor of Live and Explore Fort Buchanan DFMWR Event and Information Guide. Generate press releases and

news articles for newspaper

• Develops and executes successful digital and social strategies and programs. Deep knowledge of existing and

emerging social media platforms

! Generate bulletins for internal and external customers

! Analyze programs and facilities. Provide on-site review and make recommendations for program improvements,

including merchandising, displays, customer service and finances

! Administer funds, prepare and manage yearly budgets for Marketing and Information Technology departments

! Determine products and services to be offered and recommend communications strategies

! Supervise a direct team of six, including Illustrators, Commercial Sponsorship and Information technology

personnel

EGO Project Management, San Juan, PR May 2008 - to June 2009

Marketing and Public Relations Manager for Buena Vibra Group

! Create and implement Public Relations campaigns for Miss Universe Puerto Rico 2009 and Cooperativa

Abraham Rosa

! Manage company branding and marketing initiatives including press, editorial material, photos, events, social

media and development of new website

! Coordinate Media Tour for spokesperson to promote upcoming events

! Liaison to all media outlets

! Identify opportunities to promote company image and develop innovative programs in collaboration with the

executive group

Project Manager for “Coors Light Escapade Riviera Maya”

! Lead the planning, scheduling and development of all project deliverables for the “Coors Light Escapade Riviera

Maya” event

! Monitor, coordinate and supervise activities of the team (Coors Brewing Co., Draft FCB, Empire Entertainment,

ARCO Relaciones Publicas, Condado Travel) and review their deliverables

! Talent booking and hospitality for artists like Daddy Yankee, CIRCO, DJ/ Producer BT, DJ Bad Boy Bill and DJ

Irie from the Miami Heats basketball team

! Managed goals and budget of $500K

! Overall responsibility for the project’s successful implementation.

Marketing and Public Relations Manager for Sylvia Realty and Realty Institute

! Raise public awareness about Sylvia Realty and Real Estate Institute through the development and

implementation of a strategic communications plan

! Write press releases on new product introduction for Sylvia Realty and Real Estate Institute, resulting in product

being featured on El Nuevo Dia, El Vocero and Radio Isla 1320 morning news shows, among others

! Coordinate Media Tour for spokesperson to promote client’s Institute’s courses and rental facilities

! Promote and advertise company services

! Market the brand via a variety of consumer experience platforms including trade shows, website, social media

and events.

Borders Inc., San Juan, PR November 2003 - April 2008

District Marketing Manager

! Develop annual district marketing objectives, strategies and tactical plans for Borders Superstores

! Implement district marketing plan in order to drive revenue and profitability

! Manage company image and branding

! Develop and implement activities to promote Borders and impact the perception of the pubic

! Build customer loyalty in order to position Borders as a brand leader

! Generate press releases, internal newsletter and oversee dual language signage for stores in Spanish markets

! Coordinate media for district events, create and send press materials and manage media database

! Public Relations and Media liaison for radio, TV and press for Borders in Puerto Rico

! Seek out, negotiate and coordinate market-wide sponsorship opportunities

! Write district event newsletter and prepare internal communications regarding events and promotions

! Develop and manage Marketing and PR budgets

! Routinely outreach and maintain solid relationships with publishing houses, media contact, book sellers and

multi media buyers

Forsa Editores Inc. / Random House, San Juan, PR May 2003 - November 2003

Public Relations Coordinator

! Coordinate Media Tour for renowned authors such as Mayra Santos, Rosaura Rodríguez and Luis Dávila Colón

! Promote and advertise new books in media outlets such as newspapers, radio and television

! Organize special events, promotions and presentations with bookstores around the Island

! In charge of advertising and launching of new books by Paulo Coehlo, Isabel Allende and Robin S. Sharma

EDUCATION

University of Sacred Heart, School of Public Communications, Santurce, PR May 2011

MA in Public Relations.

University of Puerto Rico, School of Public Communications, Río Piedras, PR May 1996

BA in Public Communications

Concentration: Advertising and Public Relations. Minor: Journalism

SKILLS

• Proficient in Microsoft Word, Excel, Power Point, Outlook, Internet Explorer, Entourage, Safari PC and MAC

literate

• Social Media: Facebook, Twitter, LinkedIn, Hootsuite, Foursquare, Pinterest, TweetDeck, Instagram, Google+,

Soundcloud, Spotify

• Digital Marketing: Google analytics, Google AdWords, Survey Monkey, WordPress

• Accomplished writer and public speaker

• Fluent in English and Spanish

• Conversant in French

Contact this candidate