Sales Manager
Resume:
I RINA OMARI
Phone: 416-***-**** * Candor CRES, Stoney Creek
Email: aceg5i@r.postjobfree.com Ontario, Canada L8E4T4
OVERVIEW OF EXPERIENCE
Trilingual certified wines and spirits professional with over 8 years of experience in sales and marketing. Areas of
expertise: Canadian/international wine sales, wine and beer equipment, advertising industries. Strong personality,
leadership qualities, fantastic planning skills, ability to see the big picture but pay close attention to details.
Sales (domestic and international)
LCBO
PR, Marketing and Brand management (portfolio of brands in different price segments)
Events
Customer Service
Proven record to exceed sales targets
Ability to open new markets and find new clients
Strong negotiating and closing skills
Creative personality that can create marketing magic
Web marketing, twitter, Facebook promotions
SKILLS AND LANGUAGES
ENGLISH - fluent, FRENCH- fluent, RUSSIAN -native.
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Advanced writing proficiency including experience in formal business correspondence and presentations.
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Excellent skills in mainstream computer software packages including MAC, Word, Excel, PowerPoint,
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Publisher, Project and Outlook; good knowledge of Illustrator, Photoshop, In design.
Experienced in working with databases, SPSS and Quark Express.
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POS – advanced knowledge.
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Smart Serve.
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WINE TASTING: WINNER of the Canadian Wine Tasting Challenge 2010 (3 place).
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Writing wine reviews for WineAlign and Natalie MacLean websites.
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EDUCATION
Wine Diploma WSET in progress
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Advanced Certificate in Wines and Spirits (with merit) WSET 2012- 2013
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Wine Appreciation Courses Brock University 2011- 2012
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§ MASTER OF INTERNATIONAL BUSINESS (MBA) 2004- 2005
The University of Auckland Business School, New Zealand
MAJOR COURSES: Global Business Operations, International Management Across Cultures, Strategic Management
of International Firm, International Marketing, Research Methods.
FINAL THESIS: “EXPORTING WINES TO RUSSIA: an in-depth analysis of distribution networks.”
Glengarry Wine Academy Level 1 and Level 2, Auckland, New Zealand 2004- 2005
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BACHELOR OF INTERNATIONAL RELATIONS 1998- 2002
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Moscow State University of International Relations (MGIMO) Moscow, Russia
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WORK EXPERIENCE
January 2014 – present, Toronto, Canada MARKETING AND SALES MANAGER
RT Brokers Wine and Spirits Agency
Successfully improved companies presence on the market. Built creative marketing and brand
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management campaigns.
Managed the team of 3 sales representatives all across the province. Built personal relations with major
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accounts: Canoe, Buca, Ritz Carlton, Park Hyatt, Sotto Sotto, Nervosa and many more.
Organized and managed wine tasting events and dinners, worked on some events with collaboration with IYellow
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Wine Club, Wine Align.
August 2012-May 2013, Vineland, Canada TERRITORY MANAGER
STONEY RIDGE WINERY
Developed sales and marketing plans.
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Expanded company’s presence within GTA, introduced wines to new restaurants and organized events,
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including winemakers dinners, wine and cheese tastings.
Attended PR events and managed relations with key agents and licensees.
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Worked on tasting notes and wine presentations.
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2009-July 2012, Niagara Falls, Canada MARKETING/ IN-HOUSE SALES ASSOCIATE
CRIVELLER GROUP
Opened new markets and persuaded the CEO to venture into the Brewery business, which resulted in
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huge success.
Was the first person to sell 2 full breweries (more than $700000 in cost) in the company, during the first
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year of work.
Improved the system of quotes and proposals, ensured compliance of sales orders/contracts.
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Developed a concept for a new website and maintained the old website.
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Attended Trade shows and visited potential customers.
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2007 – 2009 Moscow, Russia MARKETING SPECIALIST
YA CORPORATION (Advertising/PR/ Marketing Agency)
Worked with Marketing VP to develop the creative solutions and advertising department, with core goal
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to attract new clients and find creative ways to improve marketing and brand campaigns.
2006 - 2007 New Zealand ASSISTANT MANAGER BUSINESS CAPABILITY TEAM
NEW ZEALAND TRADE AND ENTERPRISE
Prepared and updated reports to analyze business trends provided detailed weekly/monthly reports to ensure
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achievement of targets and plans.
Provided administrative and analytical support to Auckland Regional Manager, was responsible for maintaining
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accurate calendar of events, dealt with bookings and reservations.
Developed presentation and presented to "C-level" executives.
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Successful coordinated numerous international visits, PR events, effective and timely distribution of
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media materials, travel/accommodation booking.
2004 – 2006 New Zealand ASSISTANT MARKETING AND GLOBAL SALES MANAGER
JACKSON ESTATE WINE COMPANY
Assisted Global Sales and Marketing Manager in developing brand strategies and brand plans.
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Supported promotion and product development programs (local and international).
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Prepared a number of marketing projects with high input into pricing, labeling and packaging review.
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