LYNELLE VIDALE

240-***-**** Home • acefte@r.postjobfree.com

Summary of Expertise

Masters of International Management coupled with 5 years experience in the Communications & Media

profession and over 7 years supporting government contracting and private industries. Develop framework,

policy/procedures and implementation strategies for communication and dissemination of products, media

projects, and public activities. Propose exploratory avenues for new innovative audience communication.

Possess creative business acumen and energetic personality.

PROFESSIONAL EXPERIENCE

MAXWEST ENVIRONMENTAL SYSTEMS, INC. – LAKE MARY, FL

Marketing Coordinator January 2014 – present

• Plan, organize, and develop promotional materials and presentations.

• Prepare marketing reports by collecting and summarizing sales data.

• Coordinate representative efforts, keep rep territory map current, provide vendors with up to date

company information and supplies.

• Perform market research analysis to remain current on industry trends.

• Responsible for coordination of tradeshows and other public events.

• Contribute to marketing content; including proposals, website content, project descriptions, boiler

plate text, qualifications of key personnel, etc.

• Assist in development of RFI’s, RFP’s, and RFQ’s.

• Determine best advertising opportunities, arrange for ad design and placement.

• Manage social media efforts and ensure website content remains up to date, including measuring of

results.

Key Accomplishments:

Exceeded senior management expectations and proposed deadline by developing and maintaining a

custom mobile website, increasing communication efforts and improving user experience; resulting

in a 15% increase in web-based interaction.

Efficient website maintenance and search engine optimization has increased web-based interaction

by 48% since December 2013.

NATIONAL ACADEMY OF SCIENCES – WASHINGTON, DC

Program Coordinator November 2008 – October 2013

• Organized administrative facets of programs/projects, including identifying workflow needs,

developing procedures and recordkeeping systems, and ensuring administrative aspects of

programs/projects are successfully executed.

• Oversaw logistical arrangements for domestic and international meetings, including compilation and

production of agenda books and briefing materials, coordination of travel and lodging arrangements,

and selection of venue, menu, and support services.

• Participated in research efforts including collection, assembly, and tabulation of data and

summarizing literature. Compiled and summarized information for the development/revision of a

LYNELLE VIDALE

240-***-**** Home • acefte@r.postjobfree.com

variety of documents. Formatted text and publications; entering revisions into text. Collaborated with

printers/publishers on the publication and distribution of materials.

• Reviewed grant proposals to be submitted to government and non-governmental agencies; worked

with finance team to provide appropriate budget allocations to staff time, project development,

project time, dissemination, and valuation and assessments.

• Performed financial tasks related to assigned programs/projects (budget analyzing); prepared

invoice vouchers; reviewed and approved travel expense reports, and monitored spending of awards

ranging $300,000 to $1,400,000.

Communications/ Media Specialist July 2011 – October 2013

• Created, designed and oversaw implementation of communication, media, and dissemination

projects, using various media such as print, electronic, video, and web-based products.

• Composed and/or edited program summaries, briefs, flyers, postcards, CDs, videos, and other

special dissemination products. Provided advice, technical assistance, and directly assisted in the

production of popular or specialized audience versions of products.

• Created and maintained online content, including web sites and social media channels. Provided

technical and strategic expertise in the use of online technologies.

(http://sites.nationalacademies.org/PGA/biso/index.htm)

• Explored and developed new ways to communicate activities and to disseminate information and to

expand the audience for program activities. Kept abreast of science policy and relevant science

news stories.

Key Achievements:

Created the first set of Young Observer Program advertising materials and information packets

for selected applicants.

Doubled the number of applicants for the Young Observer Program as a result of intensive

outreach (social media, newsletters, listserv e-mailings, and webpage postings)

Organized and coordinated a reception for over two hundred attendees (local and foreign). Tasks

included: ordering food and beverage, arranging a layout for display tables, and designing and

displaying posters and brochures that publicized my unit (Board on Chemical Sciences and

Technology).

Successful transition from paper travel expense reimbursement process to electronic format, via

Concur Solutions. Created a more efficient environment that allows travelers to submit their

expenses and receive their reimbursement in a timely manner.

SODEXHO – WASHINGTON, D.C.

Catering Administrative Assistant June 2008 – October 2008

• Provided administrative support for the Food and Beverage Department at The National

Academies.

• Served as the point of contact for client inquiries and ensured positive experiences

throughout the meeting or event, which lead to successful outcomes.

• Developed and maintained client event orders (Banquet Event Orders), via the Scheduler

Plus event management system.

• Coordinated room setup, audio and visual rentals, and assisted and worked with kitchen staff

to plan and create menus for clients.

• Responded to customer concerns and resolved operational issues.

Key Achievements:

LYNELLE VIDALE

240-***-**** Home • acefte@r.postjobfree.com

Reduced staff and client miscommunication by 20% through introducing bilingual speaking ability

during coordination of events, handling and resolving all customer and/or vendor issues.

Developed profitable relationships with clients coupled with thorough assessment and

understanding of client’s needs and our product and service offerings. Created food and

beverages packages suitable to client’s budget (per diem).

DB CONSULTING GROUP – SILVER SPRING, MD

Accounts Payable Support Specialist January 2007 – June 2008

• Processed accounts payable vouchers via Deltek financial database, in accordance with company

policy and accepted accounting practices and principles.

• Performed pre-audits of all invoices for the purpose of ensuring accuracy and appropriateness prior

to payment in compliance with the general accounting principles.

• Reconciled monthly statements to maintain vendor files, monitor payment schedules, and ensure

accuracy in expense accounts and cost center transactions.

• Produced and analyzed quarterly reports to resolve any discrepancies in the General Ledger.

Key Achievements:

Increased productivity by 10%, by collaborating with management to formulate a plan that

laid the groundwork for efficient workplace productivity and quality control, while using the Deltek

System.

Exceeded the projected six month completion date for converting system upgrades, training

employees, and entering data within the accounting software by one month.

EDUCATION

UNIVERSITY OF MARYLAND UNIVERSITY COLLEGE

Master of Business Administration (Graduation candidate for December 2014)

UNIVERSITY OF MARYLAND UNIVERSITY COLLEGE 2012

Master of International Management (MIM): Enterprise Management Specialization

HOWARD UNIVERSITY 2009

Bachelors of Arts in Business Administration: Hospitality Management

PROFESSIONAL DEVELOPMENT

Dale Carnegie’s “Presenting to Inform and Using Effective Visual Impact”

Ray Perry’s “Project Management Delivering Results On Time and Within Budget”

Rona Briere’s “Get to the Point: Techniques for Writing Concisely”

The Training Institute of Washington, D.C.’s “HTML 4.0 Basic Training”

TECHNICAL PROFICIENCY

Microsoft Office Suite, Adobe Photoshop Elements, Adobe Dreamweaver, Site Studio, Wordpress,

Squarespace, HTML, ExactTarget, Google Analytics, Google Adwords, GoToMeeting, Secure

Meeting, WebEx, Yammer, and Prophet

LYNELLE VIDALE

240-***-**** Home • acefte@r.postjobfree.com

Contact this candidate