Sales Representative

ROGER VANASSE

** **** ***** ****** #*** CHICAGO, IL 60654

312-***-**** **************@*******.***

Profile

Experienced sales, marketing, and business development professional with a comprehensive history of

outstanding performance in both increasing the customer base and cultivating existing accounts to achieve record

levels of revenue and profitability. Effective networking, presentation, and negotiating; strong ability to

overcome obstacles to closing. Creative account management with outstanding problem solving abilities. FINRA

Series 3, 7, 63, and 65 Licensed. Exemplary moral and ethical standards.

Core Competencies

Market Research Marketing Materials Project Management

Product Development/Launch Mass Marketing Account Retention

Market Penetration Sales Support Team Leadership

Professional History

JS PALUCH COMPANY, INC., FRANKLIN PARK, IL: 2003 – 2011

Worship Resource Specialist – World Library Publications Division, 2008 – 2011

Planned sales and marketing strategies for printed religious and educational materials for the Catholic Church

market. Managed a multi-state territory of more than 300 accounts. Grew the customer base by 36% and

increased sales revenue by 66% over three years:

Researched and analyzed market needs and collaborated with the Editorial Department, Graphic Design,

and Production on new product development and launch

Identified new business opportunities utilizing effective networking, Web research, and active referral

building techniques

Leveraged cross-selling and up-selling strategies to introduce additional product lines into existing

accounts

Analyzed and resolved issues, working with former customers to rebuild trust and rapport; successfully

reactivated stagnant accounts

Wrote, edited, and proofed marketing collateral as well as email and print advertising content for mass

marketing campaigns

Facilitated seminars on new campaigns for up to 40 Regional Sales Consultants; trained National Sales

Teams in consultative needs-based selling

Served as Subject Matter Expert on worship resources at trade shows and conventions

Regional Parrish Consultant, 2003 – 2008

Managed, maintained, and retained an assigned account base through regular customer contact. Earned the JS

Paluch National Sales Award for Highest Account Base Growth the first year:

Researched business directories to locate additional business and increased the active client base by 27%

Cold-called on prospects, identified stake holders, arranged appointments, and delivered formal sales

presentations highlighting features and benefits of company products

Overcame obstacles to closing and negotiated final terms

Provided first-rate service to ensure ongoing business relationships

Trained the Sales Team on cold calling, canvassing, and product knowledge

Grew territorial gross sales by 50%

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ROGER VANASSE

70 WEST HURON STREET #603 CHICAGO, IL 60654

312-***-**** **************@*******.***

Professional History, continued

Liturgical Publications, Inc., Denver, CO

Inside Sales Manager, 2001 – 2003

Led a team of eight account representatives and graphic designers as well as the press operator,

production supervisor, shipping supervisor, and account retention specialist

Evaluated performance and guided professional development to strengthen the team

IDEX Mutual Funds, Denver, CO

Inside Sales Representative, 1999 – 2001

Supported the Outside Sales Team with client communications and referrals

Researched and resolved account discrepancies; maintained accounts

Charles Schwab, Denver, CO

Stock Broker, 1997 – 1999

Managed an account base of high net worth clients

Executed buy and sell orders for active traders

Performed risk analysis and recommended trades to assist in portfolio growth while building revenue for

the company

Morgan Stanley Dean Witter, Colorado Springs, CO

Licensed Stock Broker, 1996 – 1997

Utilized mass marketing techniques to secure new accounts for the firm

Held investment seminars featuring new profit opportunities for new and existing clients

Education and Development

Colorado Technical University, Colorado Springs, CO

Studies in Business and Project Management, 2001 – 2003

Pikes Peak Community College, Colorado Springs, CO

General Studies, 1997 – 1999

Dale Carnegie Training

Client Base Building, 1999

Spencer Johnson, MD

Selling Strategies and Empowerment, 1999

Robbins Research International, Inc.

Sales Technique – Business Motivation – Cold Calling Techniques, 1998

References Available Upon Request

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