Karen Gallo Plano, TX

aceflr@r.postjobfree.com 972-***-****

Linked in: www.linkedin.com/pub/karen-gallo/18/812/a86

• Digital Marketing • Web Site Development • Social Media

• Marketing Communications • Account Management • Database Management

• SEO • Email & Direct Marketing • Brand Identity

Experience:

Marketing Consultant- Independent February 2013-Present

Directed marketing initiatives for mid to small sized companies in the fields of aeronautics, travel,

and automotive. Including:

• Web Site Development • Email & Direct Mail • Database Management

• Newsletter Creation • Account Management • Social Media

• Achievements: Winner: 2013 Frisco Chamber of Commerce, Business of the Year award;

Winner: 2013 Reader’s Choice Awards.

Marketing Director- Tri-Data Financial Services April 2011-February 2013

Pioneered marketing initiatives for Tri-Data and its subsidiaries; including:

• Development and creation of company brand identities, logos, image and brand standards;

including creation of six new corporate entities, their web sites and identities.

• Development and creation of company websites with responsibility for web site optimization, SEO

analysis and improvement of site traffic, SEM, keyword terms, Google analytics, back linking, tracking

of metrics and performance reporting. Resulting in generation of approximately 200 leads/site/month.

• Development and management of social media including: Facebook, Twitter, and Linked in profiles,

engagement, posts and blogging, YouTube, video content and management of social media tools

and dashboards.

• Management of company reputation including: BBB rating improvement from C to A+, Selected for

Inc. 5000 list, creation of news articles, press releases, addition of membership and industry affiliations.

• Assessment and selection of email service providers (ESP’s), database growth, management and

hygiene.

• Management of 3-7 trade shows/events per year; including booth and exhibit design, signage,

attendee database, promotions and follow-up.

Marketing Manager- Consultant Dec 2005-April 2011

Hilton: Developed and managed marketing initiatives that created awareness, built brand identity,

increased sales by 12%, supported acquisition objectives, and met retention goals. Strategic development

and implementation of marketing communications for brand identity, email communications, printed

collateral, advertising, rewards, honors and loyalty programs.

Travelocity: Managed Real Deals; company’s online newsletter distributed to 5m+ members weekly,

creating conversion and increased bookings by 12 to 27% per business line.

Managed campaigns for all business lines including: Hotel, Cruise, Package, Car, Air, and Activities, for

selection of weekly offers, content and template creation, assurance of brand identity, graphics, image

selection, HTML layout, installation of tracking codes, reporting, web analytics, analysis of response

rates, bookings, click-through and conversion, CAN-SPAM compliance, and legal terms and conditions.

Managed multivariate and A/B testing programs, and performance. Weekly email management of up to

10 additional campaigns including, promotions and partners. Development of marketing campaigns for

member acquisition, loyalty and rewards programs.

Accor: Managed marketing development for Accor North America’s luxury four and five-star hotels;

Sofitel and Novotel. Developed marketing initiatives that created awareness, supported acquisition

objectives and met retention goals. Built customized marketing programs based on property revenue gain

objectives. Creation and allocation of marketing materials for web sites, banner ads, hotel videos, email,

direct mail, collateral, magazine and newspaper ads, brochures, menus and on-site guest

communications. Managed hotel promotions, loyalty programs, and events.

FedEx Kinkos:

Managed creation of retail promotions for over 1,200 Fed-Ex stores nationally; managing

execution of marketing programs from concept development through in-market launch. Materials

included window graphics, posters, banners, counter cards, fixture header signs, displays, brochures,

co-branded collateral, web site graphics, direct mail, and email. Established and managed annual

calendar and budget for product marketing programs. Managed 3rd party vendor relationships.

A&A Optical: Managed trade-shows and events including: budgets and timelines, sourcing promotional

items, ensuring brand identity, merchandising, booth signage, layout, set up and management of

attendee lists with implementation to database. Developed social media campaigns to increase

engagement.

Alliant Insurance Services, formerly Jardine Lloyd Thompson Oct 2004-Dec 2005

Marketing Services

Responsible for managing marketing projects for literature, corporate communications, collateral creation,

sales and new business initiatives. Managed and maintained national database for physicians and

medical professionals. Responsible for assessment and selection of email service providers (ESP’s),

database growth, management and hygiene.

!

Marketing Consultant – B2B Professional Services Nov 2001- Oct 2004

Hometown Threads- Supported regional franchises for marketing and sales collateral, in-store

merchandising, promotions, consulting, packaging and sales training materials.

Keller Williams Real Estate- commercial and residential marketing for real estate office.

AMT Financials- marketing financial services to lawyers and medical professionals.

M+W Zander Architecture & Engineering- technical writing, proposals, RFP’s and presentations.

AT&T, formerly Cingular Wireless /Southwestern Bell, Dallas, TX Jun 2000 - Oct 2001

Marketing Manager

Provided retail marketing support, visual merchandising consultation and development of point of

purchase materials for over 200 retail locations. Managed the creation of POP materials such as brochures,

maps, posters, and packaging and coordination of coverage area maps. Selected to work on the

Cingular National Promotional Launch Team, developing new brand identity and standards. Design and

implementation of national store signage, merchandising and displays for Cingular stores nationally.

Education:

Bachelor of Science in Marketing, School of Business

University of Connecticut, Storrs, CT, May 1993

Independently Financed 100% of Education

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