Manager Marketing
Resume:
Matt Stewart
th
St. John, IN 46373 ****.**********@*****.***
Objective Provide strategic leadership based on established track record of generating revenue via
marketing analytics, brand research and tactical advertising placement
Experience
Caesars Entertainment – Horseshoe Hammond Casino (2013 – 2014)
Director of Marketing (2013 – 2014)
• Responsible for the Total Rewards loyalty card center, advertising, social media, public relations, promotions,
special events, bus/shuttle marketing and sponsorships for a property generating over $100M in EBITDA annually
• Designed programs and incentives that led to a 60% acquisition increase in loyalty card partner programs like
Shell Fuel Rewards and Caesars Entertainment Total Rewards Visa
• Assisted in the construction of a corporate wide, hospitality program targeted at better tracking high worth, cash
customers
• Utilized various sponsorship elements to help increase loyalty card acquisition and overall revenue by over 12%
YoY
• Oversaw and restructured the property shuttle service that drove over $2M in revenue on a monthly basis
Rush Street Gaming – Rivers Casino (2009 – 2013)
Vice President of Marketing (2012 – 2013) • Director of Marketing (2010 – 2012) • Marketing Operations Manager
(2010) • Corporate Database Marketing Manager (2009 – 2010)
• Led all strategic and operational marketing divisions for a property that drove over $400M in revenue and $89M
in EBITDA in 2012
• Designed specific, segmented programs that led to YoY revenue increases of 15%, YoY market share gains of 3%
and the highest consecutive weekly and monthly market share figures in the property’s history
• Initially responsible for a total budget of $24M that grew over 15% each year between 2011 and 2013
• Expanded from a team of under 35 to a team of over 50 employees in areas including: advertising, media buying,
database marketing, public relations, promotions, players club, entertainment, special events, group sales, bus
marketing, and PBX
• Oversaw all strategy and implementation of new loyalty card tiers, reinvestment levels, and collateral which
helped generate a 14% increase in total revenue and a 19% increase in customer visits YoY
• Responsible for strategy, customer selection and facilitation for focus groups centered on helping to define Rivers’
brand as well as customers who declined in gaming spend
• Constructed and analyzed all social media promotions on Facebook, Twitter and Groupon which helped increase
restaurant revenue by over 20%
• Selected and installed all corporate, analytical reporting tools including SQLDBX, SQL 2005, Oracle Discoverer
and Microsoft Access which increased insight on customer behavior and system efficiency
Indiana Live Casino (2008 – 2009)
Database Marketing Manager (2008 – 2009)
• Decreased reinvestment expenses over 10% by segmenting on customer geography and visitation patterns
• Developed quarterly goals for casino hosts’ CRM system that led to greater trip frequency and decreased expenses
among hosted customers
• Budgeted, administered and analyzed all direct mail and email marketing programs
• Created and led all aspects of a competitive shopper program which gained access to competitors’ reinvestment
levels and promotional programing
MGM MIRAGE (2006 – 2008)
Database Marketing Manager (2007 – 2008) • Casino Marketing Analyst (2007) • MAP Program (2006 – 2007)
• Established new CRM capabilities which led to higher response rates for events and more profitable customers
• Composed several database segmentation reports to increase casino productivity
• Managed financials and customer criteria for various casino marketing programs such as: direct mail offers,
birthday programs, inactive programs and marketing trips
• Trained staff to assist in varying casino reports and events
Education Executive MBA - University of Pittsburgh
Graduation: July 2013
Bachelor of Arts, Journalism - University of Northern Colorado
Graduation: May 2006
Activities ACHIEVA – Board of Trustees (2012)
Contact this candidate